New Spring Shoes: Concentrate On Making Board Shoes, Casual Shoes Soles.

It changes the traditional management mode, standardizing the technological process, pushing the enterprises to move forward to the standard standard, and improving their competitiveness, at the same time, it also promotes the development of downstream brand enterprises.

Partner: domestic growth sports brand

Industry evaluation: "Xin Quan Shun" is considered an old brand in Jinjiang.

Having undergone the reform of standardized management, it has further improved its own capacity and provided better quality and services to downstream enterprises. This is also a magic weapon for this old brand to stand firmly in Jinjiang where competition is so fierce.

Business experience: "making shoes as hard as brand shoes, design, research and development to do well, the next production management should also keep up with the enterprise is not a single link can be successful, and requires the joint efforts of everyone in the process."

From the beginning of its establishment, it has mainly produced TPR, rubber and other types of soles, and now focuses on developing and producing two MD soles. The new spring shoe material takes the identity of an "older generation" and the "forward-looking" vision of the "new generation" to keep pace with the development of the shoe material market.

From the initial non standardized management to the strict control and supervision of each process, Xin Quan Shun has always adhered to the idea of "standardization to develop". In the past 27 years, it has been a storm and a great enterprise in Jinjiang.

Xin Quan Shun, a shoe material enterprise in Jinjiang, has always insisted on "making shoes as a brand". This makes its brand word-of-mouth like old wine, more and more fragrant.

In the past two years, as the world's top sports brands and famous domestic brands Lining and Anta have started adopting two MD soles, more and more growing brands in Jinjiang are also following the trend, trying to use two MD soles. The two soles of MD shoes in Jinjiang shoe materials market are gradually gaining popularity.

"Especially this year, you will find that these growing brands in Jinjiang are coming back and forth, and have started two MD soles substantially."

Ding Guozhi, deputy general manager of Jinjiang new spring shoe material Co., Ltd., told reporters.

It is optimistic about the development prospect of the MD soles market for the two time. The new spring shoe material has made a bold decision: to pform from the production of TPR, rubber and other types of shoes to focus on the development and production of two MD soles.

In fact, both in style and function, the quality and pattern of the two MD soles are far more than those of other materials.

It has good elasticity, high comfort and environmental protection. The added value of the product is much higher.

"The two MD soles are not only precise in size, but also can be made of two color soles, air cushioned soles or PVC colored plastic figure soles and so on through various density and flexible functional splicing.

Ding Guozhi said.

However, because the two MD soles have higher requirements in terms of temperature and technology, these small and medium brands who have just started using two MD soles are still somewhat "acclimatized".

This is also the problem that Xin Quan Shun has been considering when developing and producing two MD soles -- how to cooperate with the manufacturers of finished shoes.

Ding Guozhi introduced that in order to solve the technical problems of these enterprises in replacing two MD shoe soles for the production of finished shoes, Xin Quan hired professional technicians to guide the production in the downstream shoe factories, and according to different manufacturers, tailored shoes for them to improve the competitiveness of finished shoes products in the market.

"From the fashion trend of sports shoes and clothing for the past two years, sports and fashion gradually move closer to comfort and fashion. Casual shoes, board shoes and other shoe products are popular in the market. Therefore, compared to those traditional sports shoes soles, the market needs more shoe soles suppliers of casual shoes and board shoes."

Ding Guozhi analyzed so.

With the support of this concept, Xin Quan Shun began to adjust the product plan and go towards the direction of making a board shoe and casual shoe sole.

"Before we have a comprehensive product development, we have all kinds of shoes, but now we turn to the production of board shoes, casual shoes soles, the development of innovative products, to meet the market's pursuit of comfort and fashion.

Nowadays, we develop an average of more than 100 new soles per year for shoe companies to choose.

Ding Guozhi said.

Last year, the new casual shoes and shoe soles were sold in the market. Millions of pairs of shoes were on the finished shoes.

Now, Ding Guo has also seen the popularity of outdoor products in the market, preparing for "heavy attack" to develop outdoor shoe soles.

"Looking back in 2009, the new spring used" quantity "to gain a foothold on the two MD shoe material market.

Ding Guozhi concluded that "quantity was made last year and quality is made this year."

In the spring of this year, the new spring has introduced a group of professionals, set up an efficient development management team, and set up professional personnel in various related processes to conduct on-site guidance.

For the existing front-line staff and management personnel, new spring Shun began to retrain and post.

In this regard, Ding state has its own unique view.

He believes that the management of the norms, so that the production process optimization, reduce material consumption, product yield will increase.

Not only improve the quality, but also reduce the average price of the products, feedback the saved price space to the downstream finished shoes enterprises, improve their overall competitiveness, and also bring more customers to the enterprises.

"When we first took over the new spring Shun, faced with the phenomenon of low efficiency and serious waste of cost in the traditional shoe material industry, I was determined to reform and standardize the work of enterprises, improve productivity from the source, and reduce costs and improve team combat effectiveness in detail."

Ding Guozhi added, "if enterprises want to be bigger and stronger, internal management must be standardized and strict, which is the foundation for the development of enterprises."