Far Port Shoe Industry Moves To Domestic Market

With a history of 20 years, the "Hong Kong shoe industry" has sent slippers to the world and exported to all parts of the world.

But when the financial crisis made the export market cold, they promptly shifted their focus to the domestic market.

At the same time, changing the previous "fixed production" to "production fixed sales", gradually grasp the market initiative.

Yesterday, reporters in Taizhou city Hong Kong Footwear Co., Ltd. saw that the workshop, the workers are working methodically.

Wang Jianlong, the sales manager of the company, kept ringing on his cell phone. He always listened to him apologetically and said, "the factory is out of stock!"

The "far port shoe industry" is located in xixiong Town, which mainly produces medium and high class indoor slippers. There are thirty or forty varieties on average each year, ranging from 20 yuan to 80 yuan, with an annual output value of about 10 million yuan.

Before the financial crisis, the position of enterprises was mainly foreign trade.

When the export market shrinks, enterprises will further expand the original source of tourists in the domestic market.

At present, the company has established distribution outlets in 52 provincial capitals, and has entered the large supermarkets such as Auchan.

Wang Jianlong said that in the past, enterprises were taking the road of "selling products by production", that is, what customers need, and enterprises are in a passive position in producing what they want.

At present, enterprises decide to take the "fixed production" mode and grasp the initiative of production.

"Our enterprises usually develop products that others can not do, and accurately respond to the market feedback and grasp the needs of consumers, highlighting their advantages.

As the demand for products has increased, and the capacity of enterprises has not been further released, this time is no longer available. "

Wang Jianlong said.

"There are 10 hundreds of millions of population in China, and the demand is not less than that in foreign countries.

Compared with export sales, domestic sales will be a bit tired, but in terms of economic development, profits will be more stable.

Wang Jianlong said with confidence.