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Market Determines The Basic Direction Of Garment Industry Pformation And Pformation

2010/9/24 15:14:00 42

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From the "Jiangsu clothing education and Industry Development Forum" held in September 9th, according to Wang Yi, President of Nantong Textile Vocational Technology College, in recent years, China's garment industry is actively exploring and practicing industrial pfer under the urge of the international and domestic markets.

Strategic adjustment

And "pformation and development".

He believes that the market has decided.

Garment industry

The basic direction of pfer and pformation.

Wang Yi said that China's clothing industry basically belongs to the processing and manufacturing industry developed under the condition of labor-intensive and low labor prices, and now it has formed huge capacity.

But we rely mainly on manpower and price advantage.

Wang Yi

It is pointed out that since the end of the last century, there have been two international financial crises that have great impact on the international economy, spread widely and have a long impact on the world.

In the financial crisis, the price of RMB has gone up in a strong way, which has made a great impact on the export of our clothing products.

Over the past ten years, China's economy has maintained rapid growth in the light of domestic demand. People's incomes and living standards have also improved significantly. A large number of new generation of white-collar workers have emerged. More and more Chinese, especially urban consumption groups, have begun to pursue fashion, popularity and brand names for their consumption.

In addition, many underdeveloped and densely populated countries are developing rapidly with processing and manufacturing as the main garment industry, and a large number of products occupy the international market.

The above factors decide that our garment industry will continue to be bigger in processing and manufacturing and rely on manpower and price advantage to occupy the market.

Some leading enterprises in China's clothing industry have implemented brand strategy forerunner, taking the lead in landing and grabbing the domestic and international markets.

However, due to the relatively short development time of the clothing brand in China, the relatively low accumulation of basic technology, culture, business and other fields, and because of the influence of some small and medium-sized garment enterprises, such as "small wealth is full and small wealth is at ease," the independent innovation ability of China's apparel industry has not been significantly stronger so far. In addition, because of the relatively backward research, teaching and training of clothing science and technology in our country, the latest, cutting-edge concept, technology and marketing management mode lack the media and channels for rapid propagation in the industry, which also delays the pace of innovation in the apparel industry.

Up to now, the "big name" and luxury goods in the domestic market are still "Old Crocodile" in Italy, France and other countries.

To sum up, we cannot fail to think seriously and concentrate on the pformation and development of China's garment industry.

Wang Yi stressed that in the "crossroads" of pformation and development, the garment industry engaged in production, product development and brand building, including those engaged in the training of garment professionals, must define the following three basic objectives: first, the Chinese garment industry must have new breakthroughs in the field of product branding, brand internationalization and product design research and innovation, based on the continued advantages of the Chinese garment industry in manufacturing competitiveness.

Second, the Chinese garment industry should, on the basis of satisfying the general needs, strive to make innovations in the product and pursue high quality and high quality according to the increasing consumption demand at the level, absorbing and reflecting cultural coloring, and adapting to and creating fashion.

Third, efforts should be made to create more fine products and famous brands, and to enter the international market while occupying the domestic market.

In short, the pformation and development of China's garment industry must ultimately be carried out in the overall competitiveness of the industry.