The Common Methods Of Network Marketing

Network marketing commonly used

search

Search engine marketing can be divided into two categories: SEO and PPC SEO, namely, search engine optimization. It is through website node network marketing structure (internal link structure, website physical structure, website logic structure), high quality website theme content, rich and valuable correlation external links optimization, make website for users and search engine more friendly, in order to get the advantage ranking in search engine for web site to introduce traffic.

PPC refers to the purchase of advertisements on search results pages to achieve marketing purposes. All major search engines have launched their own advertising system, but they are only different forms.

The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic pages, search engine advertising is more effective than traditional advertising, and customer conversion rate is higher.

Exchange links

Exchange links or swap links, which have certain complementary advantages, are simple ways of cooperation between the two websites. They are to place LOGO or keywords on their website's home page or inside page, and set up hyperlinks on each other's website, so that users can see their own websites from each other's cooperative websites and achieve the purpose of mutual promotion.

There are several functions of exchange links, that is, you can get the amount of visits, increase the impression that users browse, increase their advantages in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites.

What is more worth mentioning is that the meaning of exchange links has exceeded the possibility of increasing the amount of visits. What is more important than the direct effect is the cognition and recognition of the industry.

online advertising

Almost all network marketing activities are related to brand image. In all marketing channels related to brand promotion, the role of online advertising is most direct.

Standard sign advertising (BANNER) was once the mainstream (though not the only form) of online advertising. After entering 2001, a vigorous innovation campaign was launched in the field of Internet advertising. New forms of advertising were emerging. New advertising has gained relatively high hits because of the weakness of the standard banner, such as limited information content and poor interactivity.

Information Delivery

Information dissemination is not only a basic function of network marketing, but also a practical means of operation. Through the Internet, not only can we browse a lot of business information, but also publish information ourselves.

The most important thing is to publish valuable information on the website in time, so as to give full play to the functions of the website, such as new product information, preferential sales promotion information, etc.

Licensed E-mail marketing

Email marketing based on user license has obvious advantages over traditional promotion methods or unlicensed E-mail marketing, such as reducing advertising nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers and enhancing brand loyalty.

The premise of developing E-mail marketing is to have potential users' E-mail addresses, which can be collected and collected by users from the users and potential users, or the potential resources of the third party can be utilized.

For example, the domestic 51mymail, the database marketing of top Peng belongs to this category.

mailing list

The mailing list is actually a form of E-mail marketing. The mailing list is also based on the principle of user permission. Users voluntarily join and withdraw freely. A little difference is that E-mail marketing sends promotional messages directly to users, and mailing lists achieve the goal of marketing by adding appropriate promotional information to the contents of the mail by providing users with valuable information.

The main value of mailing list is shown in four aspects: promotion tools, convenience and user communication, sponsorship, advertising space and fee information service as products or services of a company.

There are many forms of mailing lists, such as news mail, various electronic publications, new product notifications, preferential promotional information, important event reminder services, etc.

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Personalized marketing

The main contents of personalized marketing include: users customize the content of information they are interested in, choose the web page design form that they like, set up the way of receiving information and accept time according to their own needs.

Personalized service has obvious effect in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to get some personalized services, users can only provide limited personal information when personal information can be protected, which is the premise of personalized marketing.

Membership marketing

Affiliate marketing has been proved to be an effective marketing tool for e-commerce websites. Many foreign online retail websites have implemented membership plans, almost all industries have been covered, and domestic membership marketing is still in the initial stage of development. However, we have seen the strong interest and strong development momentum of e-commerce enterprises.

Online store

It is a relatively simple form of e-commerce that is built on the e-commerce platform provided by the third party and operated by businesses on the Internet.

Online store is not only a basic function of selling products directly through the Internet, but also an effective means of network marketing.

From the angle of the overall marketing strategy and the customers' view, the functions of online shops are mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; on the other hand, online stores built on well-known e-commerce platforms increase customer trust; functionally, it is also an effective supplement to the enterprise websites that do not possess e-commerce functions, and has a good effect on enhancing the corporate image and directly increasing sales, especially combining enterprise websites with online stores, and the effect is more obvious.

Viral marketing

Viral marketing is not really marketing in the form of viral pmission. Instead, it spreads and spreads through the word of mouth network of users, spreading and spreading like viruses, and pmitting it to thousands of millions of audiences by means of rapid replication.

The classic example of viral marketing is.

Almost all the free e-mail providers now take similar promotion methods.

Call payment

According to the number of customers receiving valid calls, the English "PayPerCall" is a new advertising promotion and charging mode in recent years in Europe and America. It achieves no charge for planning, shows no charge, and hits no charge. Only advertisers receive a valid telephone call before they charge the corresponding fee.

That is to say, paying by phone is a real mode of paying by effect.

Network video marketing

"Through digital technology, product marketing real-time video image signals and enterprise image video signals are pmitted to Internet network.

Customers only need to log on to your website to see the live broadcast of your products and corporate identity.

It is "remote view network monitoring development technology Co., Ltd." in the website construction and website promotion, in order to enhance the credibility and reliability of the content of the website.

Until then, all website building and website promotion methods can only play a role in enabling Internet users to find you from the vast sea and Internet world; and "Internet TV marketing" enables you to find your netizens to believe you!

Forum marketing

Forum marketing actually started to use the forum to carry out a variety of enterprise marketing activities. When the forum became a fresh media forum, some enterprises released some information about their products in the forum. In fact, this is a simple way of forum marketing.

Combined with the practical experience of network planning, this article briefly introduces what forum marketing is, "forum marketing" is the platform for enterprises to make use of the forum's network communication platform, and release information about products and services of enterprises through text, pictures, videos, etc., so as to enable target customers to have a better understanding of the products and services of enterprises.

Finally, it achieves the marketing activities of enterprises promoting the brand and deepening the awareness of the market. This is the forum marketing.

Network picture marketing

What is network image marketing? Internet image marketing has become one of the most popular ways of Internet marketing nowadays. We often receive creative pictures from friends on QQ, and we see pictures on the major forums.

This is actually a way of image marketing. At present, the way of image marketing in China is thousands of flowers. If you are very creative, you can also master picture marketing very well.

Supply and demand information platform, online yellow pages service, online auction, website resource cooperation, online store marketing and so on.

Network marketing alliance

Marketing alliance is still in its embryonic stage in China, and it has been very mature abroad. In 1996, Amazon achieved success through this new way. The alliance includes three elements: advertisers, website owners and advertising alliance platforms.

Advertisers pay reasonable advertising costs to the website owners in accordance with the actual effects of Internet advertising, such as sales volume and number of guides, so as to save marketing expenses, enhance the visibility of enterprises, expand the impact of enterprise products, and improve the quality of network marketing.