Basic Principles Of Network Marketing

　　 network marketing basic Principle

In the Internet marketing session, traditional marketing classics are hard to apply. Consumers are the kings of the world, the media are the kings of the traditional era of communication, and YOU is the new king of the era of Internet communication. In the traditional media era, information dissemination is "church style", and information flows from top to bottom, one-way linear flow, and consumers can only passively accept it. In the era of Internet media, information dissemination is "market type", and information flows in a multidirectional and interactive way. Voice is diverse, noisy and different. Internet media has brought about the explosive growth of a variety of "self media", blogs, forums, IM, SNS... With this, every grassroots consumer has his own "mouth" and "ears". In the face of these "uprising long tail", traditional marketing methods like "hunting" to become "angling": marketers need to learn to use the "creative real fire" to simmer out the tempting bait, and brand information as a "hook" is ingeniously wrapped in it. How can we accomplish this transformation? Liu Dongming, President of Tsinghua president's network expert, pointed out the best guidelines for 4I in the integrated marketing weapon spectrum.

Network integrated marketing 4I principle, network integration marketing 4I principle: Interesting interest principle, Interests interest principle, Interaction interaction principle, Individuality personality principle.

Characteristic

With the development of Internet technology and the low cost of networking, the Internet is like a kind of "all-purpose glue" that links enterprises, groups, organizations and individuals across time and space, making the exchange of information between them "easy to get". The most important and essential part of marketing is information dissemination and exchange between organizations and individuals. If there is no information exchange, then the transaction is no source. Because of this, the Internet has some characteristics required by marketing, which makes the network marketing exhibit the following characteristics:

Time domain

The ultimate goal of marketing is to occupy market share. Because the Internet can transcend time constraints and space constraints, information exchange can make the marketing out of the limitation of time and space and make transactions possible. Enterprises have more time and space for marketing. They can provide global marketing services at any time of 7 days a day, 24 hours a day.

Rich Media

The Internet is designed to transmit information of multiple media, such as text, voice, image and so on, so that the exchange of information for transactions can exist and exchange in various forms, which can give full play to the creativity and initiative of marketers.

interactive

The Internet provides supply and demand interaction and two-way communication through the display of commodity images and commodity information databases. It can also conduct product testing and consumer satisfaction surveys. The Internet provides the best tool for product joint design, product information release, and various technical services.

Individualization

　　 Internet The promotion is one to one, rational, consumer oriented, non compulsive and gradual. It is a low cost and humane promotion to avoid the interference of salesmen's strong marketing, and to establish long-term good relationship with consumers through information providing and interactive conversation.

Growth

The number of Internet users has grown rapidly and spread all over the world. Users are mostly young, middle class, and high educational level. Because these groups have strong purchasing power and strong market influence, they are a market channel with great potential for development.

Integration

Marketing on the Internet can be made from commodity information to receivables and after sales service, so it is also a marketing channel. On the other hand, Yu Jun network recommends that enterprises can use the Internet to carry out unified planning, coordination and implementation of different marketing activities, and convey information to consumers through a unified message to avoid the negative effects of inconsistency in different communication.

Foresight

Internet is the most powerful marketing tool. It has many functions, such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and supply. Its one-to-one marketing capability is in line with the future trend of customized marketing and direct marketing.

High efficiency

Computers can store large amounts of information, inquire for consumers, transmit information quantity and accuracy far beyond other media, and can timely update products or adjust prices in response to market demand, so that they can understand and meet customer needs in time and effectively.

economical efficiency

The exchange of information through the Internet instead of previous physical exchange can reduce the cost of printing and postage on the one hand, without storefront sales, rent free, saving hydropower and labor costs, and on the other hand, it can reduce the losses caused by roundabout exchanges.