Introduction Of Functions Of Network Marketing

In the "network marketing foundation and practice" (Feng Yingjian), the concept of network marketing function was first put forward, and the functions of network marketing were summed up in eight aspects: website promotion, network brand, information release, online research, customer relationship, customer service, sales channel and sales promotion.

The network planning agency believes that the function of network marketing not only shows the role of network marketing and the main contents of network marketing, but also illustrates the effect that network marketing should achieve. Understanding the function of network marketing helps to fully understand the value of network marketing and the content system of network marketing, so the function of network marketing is one of the theoretical foundations of network marketing.

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Information release.

Website is an information carrier. Publishing information through websites is one of the main methods of network marketing. At the same time, information release is also the basic function of network marketing, so it can also be understood that no matter which kind of network marketing method, the result is pmitting certain information to the target audience, including customers / potential customers, media, partners, competitors and so on.

Sales promotion.

The basic purpose of marketing is to help increase sales. Network marketing is no exception. Most of the network marketing methods are related to direct or indirect promotion of sales, but promoting sales is not limited to promoting online sales. In fact, Internet marketing is very valuable for promoting offline sales in many cases.

Sales channels.

An enterprise website with the function of online paction is itself an online trading place. Online sales is an extension of the sales channel of the enterprise on the Internet, and the construction of online sales channels is not limited to the website itself, but also includes online shops built on the integrated e-commerce platform and different forms of cooperation with other e-commerce websites.

Customer service.

The Internet provides a more convenient means of online customer service, from the simplest form of FAQ (frequently asked questions) to mailing lists, as well as BBS, MSN, chat rooms and other instant messaging services, customer service quality has an important impact on the effectiveness of network marketing.

Customer relationship.

Good customer relationship is a necessary condition for the success of online marketing. Through the interaction and customer participation of websites, customer relationship has been enhanced while customer service has been developed.

Internet research.

Through online questionnaires or e-mail, we can complete online market research. Compared with traditional market research and online research, it has the characteristics of high efficiency and low cost. Therefore, online research has become one of the main functions of network marketing.

The significance of developing network marketing lies in giving full play to various functions and maximizing the overall benefit of online operation. Therefore, it is inappropriate to deny the role of network marketing only because of the poor effect in some aspects.

The function of network marketing is realized through various network marketing methods. The functions of network marketing are not independent. The same function may require a variety of network marketing methods to work together, and the same network marketing method may also be applicable to multiple network marketing functions.