Children'S Wear Brand Balbara Professional

Barbara has successfully changed the pattern of children's wear industry at an alarming rate. The diligent pursuit of &#8220 and professional &#8221 is the source of its sustained strong growth.

Barbara, through providing professional products and services to consumers and agents, makes every member of the Barbara family feel warm. This &#8220, warm &#8221, and more and more consumers and agents join the Barbara family, thus promoting the healthy and rapid development of the brand.

According to the report of the third party professional research company in August 09, consumers' preference for Barbara brand is as high as 28%, ranking first among children's clothing brands.

Barbara's professional understanding and action are based on in-depth understanding of consumers.

Balbala conducts regular research on target consumers through third party professional research companies, gets first-hand consumer information, and adjusts product design and marketing strategies based on consumer behavior characteristics and preferences, making Barbara become consumer's “ intimate friend ” and provides consumers with the most satisfying products and services.

Balbala has maintained a high degree of concern for children's growth, and from a long-term observation that &#8220: Children's parents' love and expectation are unintentionally compressed by their parents in childhood &#8221.

So Barbara put forward the “ childhood is not the same ” brand advocacy, advocating “ free and free ” the new growth concept.

Barbara thinks that children do not have good children and bad children. Different children have different natures.

Balbara also disseminate this idea through continuous brand communication activities, hoping that people can see different aspects of their children through their efforts, encourage parents to understand and respect their children's ideas and nature, and give their children a happy childhood.

“ childhood is not the same ” the concept of growth has been echoed by parents and children since its launch; “ childhood is not the same as ” it has become the common language in parents' and children's diary, the message in QQ space and the name of blog, and Barbara has also become a good friend of many children.

Through constant efforts, Barbara quietly changed the concept of parents' education for children and the growth of Chinese children.

In product design, Barbara, through a large number of national field research, in-depth understanding of children's physical structure, growth needs and dress habits in various regions, aiming at the real concerns of mothers, fathers and children.

Barbara is well aware of “ comfort ” and “ functional ” it is the basic requirements of parents and children for children's clothing, using environmentally-friendly soft fabrics, using innovative tailoring and technology and humanized detail design, so as to win parents' trust and functional requirements for safety.

Barbara has a unique understanding of children's fashion. Designers of Barbara often appear in the global trend and cooperate with world-class design companies to collect global fashion elements, integrate the elements of international fashion with the characteristics of Chinese children, and conquer the requirements of mothers and mothers for children's taste and taste.

Barbara has a deep insight into children's life scenes, and according to their children's needs for different occasions, divides all kinds of products and styles into a total life of Barbara.

At the retail terminal, Barbara makes it easier for consumers to find stores through convenient retail layout, while striving to create a warm shopping experience for consumers.

Bala Bara's shop design is warm and friendly, giving customers a relaxed shopping experience.

Barbara displays consumer products according to their shopping habits, and gives explicit shopping guides to help consumers find the products they need.

Barbara's selling tone is bright and fashionable, and it has set up leisure areas in many image stores and flagship stores, so that children and parents can find pleasure.

In addition, Barbara will regularly conduct professional training to guide people, strengthen the status of Barbara as &#8220 and professional children's wear brand &#8221 with higher standard of customer service and product cognition and recommendation, and achieve it through continuous training projects and stable staff work.

Thanks to its unique understanding of consumers and professional excellence, Barbara has been welcomed by consumers all over the country, has become a representative brand of Chinese children's clothing, and has won &#8220 at the end of March; China's ten largest children's wear brand &#8221.

In May 09, Barbara Lhasa store opened. So far, balbara stores are located in all provinces and autonomous regions in China (except Hong Kong, Macao and Taiwan), and firmly occupy the first place in the market share of Chinese children's clothing.

Behind the rapid development of Barbara is the rapid development of the agent team and the rewarding returns, and professional and comprehensive operation support is a solid guarantee for the growth of the agent.

Barbara has a scientific and perfect organizational structure to provide comprehensive and professional market services to agents, and the various organizational systems cooperate with each other to support the achievement of agents' market goals from all dimensions and stages.

Barbara provided the 360&#176 with one-stop professional services, including terminal location, store design, product planning and analysis, marketing planning, brand advertising, information management, logistics distribution and training, and so on, covering the modules of terminal operation.

Therefore, with the support of Barbara, the operation capacity, professionalism and team building of the agents have made considerable progress, and their business performance has also improved. In the 09 years, the sales volume of some agents has exceeded 100 million yuan, and a perfect operation team has been formed.

The warm feelings of the agents, apart from Barbara's strong team support, are also deeply felt for Barbara &#8220 and harmonious and win-win &#8221.

Most of the existing agents in balbala grew together with Barbara.

Balbala insists on “ the river has a river full of ” with &#8220 and win win &#8221 as its core business philosophy, besides professional operation support, it also promotes the development of agents through &#8220, credit &#8221, financial support and channel image support.

Barbara always believed in professional strength, adopted the business model of virtual operation, concentrated resources to do well in the part, and integrated the world-class professional resources to make up for the short board. At present, Barbara has established cooperative relationship with the world's leading companies from the enterprise strategy, brand management, product design, image design and other modules.

In 2010, in the face of the rapid growth of children's clothing opportunities, Barbara proposed specialization as the current topic. Through providing professional and fast service, Barbara was made into an expert in children's clothing, and let &#8220, warm &#8221, become a common feeling of Barbara consumers and agents.

Source: Butterfly News Network