European Sports Retail Giant Will Build Sporting Goods Supermarket

　　近日，來自法國，歐洲排名第一的運動用品零售商法國迪卡儂正式與賽德購物中心簽約，將建設大型迪卡儂運動用品超市。

Wu Yaohong, general manager of sead shopping center, said that the business area of Decathlon side store is nearly 3000 square meters. It will be the first all-around sporting goods supermarket in Changchun and is expected to be formally put into operation in July this year. It will also be the first Decathlon store in the capital cities of three northeastern provinces.

Decathlon is a company that produces and sells sporting goods all over the world. Its headquarters is in northern France. In 1976, the company set up a new concept of sporting goods supermarket in France.

Decathlon group is not only a designer and manufacturer of sporting goods, but also a large scale sports shop chain.

The group has the largest product development and design center in France. Up to now, there are nearly 400 large-scale sports goods chain supermarkets in the world. The industry ranks first in Europe and second in the world.

Decathlon has opened its largest sporting goods store in Changchun. The new sales concept and mode will surely inject health and vitality to the sporting goods market in Changchun and create a passionate and full featured sporting goods market to further flourish the business of the central city.