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Uncovering The Mystery Of The 7 Big Names In The United States

2010/4/10 13:26:00 23

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Buying luxury goods is a comprehensive discipline. It is by no means simple delivery. The so-called "know yourself, know each other, and fight all the battle", we will uncover the mystery of big names for you and tell the story of those brands, so as to help you to invest your limited salary into unlimited consumption pleasure.

COACH -- a luxury brand that can afford consumption.

In 1941, in Manhattan, New York, six highly skilled craftsmen produced high quality leather goods in a family workshop, and the COACH brand was born. Speaking of COACH, we can not help mentioning the first designer Bonnie Cashin of the brand. The fashionable Pioneer Woman is called the Coco Chanel of the United States. She is good at reform and innovation. Now the hot cloak and the uniform are all derived from the design of her old man. Today's COACH has developed into a world-renowned brand, providing a variety of male and female assembly accessories, including handbags, shoes, watches, outdoor costumes, scarves, sunglasses, jewelry and perfume series. The design style of COACH brand has always been in the right place. Although the quality is excellent, it also faces enormous competition pressure. In the past two years, it has become quite fashionable to cater for the market, especially the Madison series. Since its launch, it has been rapidly enjoyed by everyone.

COACH -- a luxury brand that can afford consumption.

CALVIN KLEIN -- the most vulnerable to "downgrade"

If you grab a person to ask which brand of American brand, I'm afraid ten to nine will take the lead in lifting the name of CK. In the eyes of Chinese people, Calvin Klein is almost the pronoun of underwear, and is also a necessary weapon for "petty bourgeoisie". Fashion men and women are proud of wearing CK underwear, but they forget (or do not know) and have such a designer of Calvin Klein. So it is the most easily forgotten international brand.

Calvin Klein's works are clean and tailored. It shows a concise and fashionable style in elegant and neutral colors. This is also the design philosophy of Calvin Klein.

Calvin Klein's related products emerge in an endless stream, and its momentum is amazing. Its product range is not only the classic works of high grade and high quality, but also the advocates of fashionable asexual perfume and jeans clothing by young people. What needs to be clear is that the "CK" that we used to think is only jeans and underwear. It can not represent the Calvin Klein at high level. There are three brands of Calvin Klein Collection (high fashion), CK Calvin Klein (Advanced garments) and Calvin Klein (Niu Zai). Besides, they also wear casual wear, socks, underwear, pajamas, swimsuits, perfume, glasses, home accessories, etc.

In the world's famous clothing brands, no more attention has been paid to advertising than Calvin Klein. Since its launch, the "sexy" presented by the strong visual impression has always been the pronoun of Calvin Klein advertising, and Calvin Klein is also very good at portraying characters, and the two models of super models such as Christy Turlington and Kate Moss are all red through the sky.

DONNA KARAN -- the "lazy" wardrobe in first-line brand

Donna Karan and Calvin Klein and Ralph Lauren, also known as the "three largest designers in the United States", were founded in 1984, the designer's brand name, with mature, noble, sexy, confident urban women as the target consumer group, launched the perfect women's beauty that can perfectly display the beauty of women's clothing. After entering the market, they immediately became crazy, and thus laid the status of Donna Karan "Queen of American fashion". Black is the main color of Donna Karan forever. The lines are simple and pleasing. The material is luxurious and comfortable. It is always loved by the ambitious middle class women in New York. Sarah Jessica Parker, the heroine of "Sex And The City", is a famous fan.

Donna Karan thinks that clothing design is comprehensive, from head to toe, shoes to hat, everyday casual clothes to evening gifts. Therefore, her design also involves all kinds of underwear, glasses, belts, jewelry and so on, so that consumers can easily buy accessories of Donna Karan without wearing their own trouble. It can be said that Donna Karan has completely created a lazy wardrobe for you. If you don't have time and want to dress well, give yourself to Donna Karan.

Perhaps Donna Karan lacks the design imagination, but the modern style, folding, practicality and comfort of her design make Donna Karan's clothing the highest utilization factor in a woman's wardrobe. She also created a revolutionary "simple seven" concept, that is, a tights, a skirt, a pair of trousers, a cashmere cardigan, a coat, a fur and an evening dress to meet all the dress requirements of a modern girl. These seven pieces are not only simple and easy to match, but also can be put into the suitcase to carry on the road at any time. In the decades of Donna Karan's design career, she has been sticking to this idea. Every season, she has introduced tights, wrapped skirts and cashmere cardigan for stretch fabrics, but she has constantly improved them to make them more perfect and more suited to the times.

DKNY -- metropolis van son from New York

Maybe you do not understand Donna Karan, but you have heard of DKNY at least. When Donna Karan rushed out of New York and conquered the United States and entered the world market, in 1989, Donna Karan launched the young vice card DKNY (the abbreviation of Donna Karan New York). The DKNY style is fashionable and young, retaining the main line of the metropolis, and at the same time, it is much cheaper than the main line. As a result, DKNY is popular and sales are amazing. It has become the backbone of Donna Karan's entire business.

Since its development, DKNY still insists on the fashion style of New York metropolis. Its style is concise and its cutting is fluent. It depicts New York's different cultures and lifestyles with a more avant-garde, more fashionable and more casual way. It attracts many yearning people who live in New York as the representative of modern urban life style. A large DKNY trademark is not only found on cloth labels, but is often used as a garment or a pattern in a purse or handbag, just like a symbol of spirit.

Speaking of the treasure of DKNY, we have to talk about the magic universal scarf COZY (of course the main line is there, but the price has doubled several times). As long as you are willing and have rich imagination, if you tie a pin here and knot there, it can become a shawl, a sweater, a dress, a half skirt and a jacket. It is hard to imagine its plasticity only by verbal description, but of course there is truth in the picture. Its texture and color choices are quite rich, and every season is introduced.

MARC JACOBS -- a big American card without licence.

Speaking of the Marc Jacobs founded in the 80s of last century, we have to give a grand introduction to the brand name designer Marc Jacobs herself, who was appointed as the artistic director of LV in 1997. He is responsible for the design of men's clothing, leather shoes and small leather products. Since then, he has been called "fashion golden boy" and "talented designer" by harsh public opinion, and has become the most fashionable designer in the United States and the world. Strangely enough, Marc Jacobs designed elegantly, riches and riches for LV, showing off the riches in life. In its own brand design, it embodies the design philosophy of Grunge fashion, with obvious American style. In order to enable more people to afford Marc Jacobs, the brand has launched the Marc Jacobs Special Item, which is fashionable in style and popular in price in recent two years, and has quickly become the love of young Chaozhou people. A variety of products include T-shirts, flip flops, environmental handbags, jewelry, cosmetic mirrors and so on. From tens of dollars, the price has made it easy for the fashionable Marc Jacobs lovers to dress in simple fashion and enjoy the big cards in their tastes.

I don't know whether she can be regarded as the number one fan of Marc Jacobs, because she herself is the spokesperson of the brand. She is very conscientious. She often wears a brand and carries a brand bag out of the street. The publicity effect is pretty good, and the style she wears can always fly fast. Big S is also a fan of Marc Jacobs. If you think about it carefully, the two ladies can really wear their taste.

The brand's most famous "It Bag" Stam, has a classic lovely retro style and two huge gold buckles, plus CHANEL classic rhombus processing, and a rough gold chain that coincides with rock and roll. The overall feeling is quite out of place. The package was launched in 2005 and is still selling well today. The only drawback is that it is extremely heavy (and, of course, the material is used by others), and it is by no means an ordinary manual driver. Miss Paris Hilton got the rotten Elise, although the package was similar to Alma from LV Jacobs Marc, but she was young and fashionable, many introverted and virtuous women. At present, Marc Jacobs shops in Beijing mainly rely on bags, and only a small number of clothes are on sale. It is difficult to satisfy the ardent needs of the fans. However, it is gratifying that LV is not as high as ever and never discounts. The large number of sixty percent off of Marc Jacobs is more popular with the people.

MARC BY MARC JACOBS -- quickly transformed into invincible little super girl

In the autumn and winter of 2007, Marc Jacobs created a sub line brand Marc by Marc Jacobs for young consumers. It has just been released and has been successful, maintaining the same momentum of growth as the brand name. This once again proves that the road of fashion Boulevard of little horse is smooth and invincible. The inspiration of Marc by Marc Jacobs is from skating and the 40s of last century, all kinds of grid and print patterns, loose and dynamic shapes, sweet retro colourful accessories and random matching N, which can create a random American girl LOOK.

Marc by Marc Jacobs can not fail to mention the symbolic spokesperson, the Miss Marc, who is invincible, although the Chinese name is "ugly baby". However, the cute little girl with big mouth and face has a large number of fans in the world, and its influence is no less than that of the Bobbi doll. If the "copycat version" can be used as a measure of popularity, then the "ugly baby" series is definitely on the list. Every time the new model comes on the market, the Tide girls will surely rush away from T-shirts to backpacks, from jewellery to cool goods. In addition, the mouse is probably one of the elements of designer's super love. The funny mouse shoe is one of the products that must be produced every quarter. If you don't have any mouse shoes or any ugly baby, you can't even be a loyal fan of little horse.

Marc by Marc Jacobs clothes can not be said to be very challenging, but it really needs to be tried in person, because its clothes are very different from what they always look like. Some clothes seem to be sweeter and upper body but they have become rural spirits. Some of them seem to be dressed in a steady way but are very lovable. -Marc by Marc Jacobs style is very obvious. He can always put all the colors that everyone has never thought of but put them together in a very harmonious way. Want to wear the essence of Marc by Marc Jacobs, in addition to mashup, casual, dynamic, retro, but also add a little bit of sweet and a little fireworks.

ANNA SUI - Chinese magician in New York

ANNA SUI is an American designer with pure Chinese blood. Her design is a combination of rock and rebellion, forming her unique wizard like magic style. It is said that the "fairy wind" brought about by Alice in Wonderland soon swept through the whole fashion circle. In fact, this is not new at all. ANNA SUI has been plunged into fairyland since its establishment in the 90s, but it has just changed into a little witch.

Today, with the trend of simple naturalistic leadership, ANNA SUI has gone against the stream. Her design is permeated with strong retro scent and gorgeous luxury. Embroidery, lace, hot drill, embroidered bead, fur and so on are all set in her design. At the first sight of ANNA SUI, you will be shocked by the eye-catching, almost charming color, and will be fascinated by her unique GLAMROCK style that contains witch's magic. It can be said that ANNA SUI gives all women a sweet dream forever, and those bright colors and lovely designs always touch a soft nerve.

Most people who like ANNA SUI have more flavors, especially silk dresses. They are so beautiful that no one can, and every one is exaggerated to be able to dress directly on stage. Of course, the clothes of ANNA SUI, though gorgeous, do not lose practicality. They can make women of fashion city play unlimited creativity and allow them to freely assemble freely and show their unique charm and individuality. However, the quality of ANNA SUI's cotton T-shirt is much worse than that of the dress. If it is not a good personality design, it is not enough to look at the quality of the cotton.

In fact, many brands have launched the cosmetics brand of the same name, but here we have to mention ANNA SUI in particular. The designer chooses purple to represent his strong desire to pack his cosmetics series, with a dark purple main color package, surrounded by rosy rosettes, like the charming 70s flour box. If you can't afford an expensive ANNA SUI skirt, it's good to have a similarly beautiful cosmetics.

Source: Beijing Youth Weekly