Dongguan Shoe Industry Vows To Transform To The End

Win weekly: Wang Yang, Secretary of the Guangdong provincial Party committee, said at the beginning of this year that it was particularly necessary to prevent the "return" of the traditional development mode when the economic situation improved, and to strengthen confidence and scientific planning. For the current Dongguan shoe enterprises, the recovery of orders is near at hand, but how should enterprises break through the tradition, carry out transformation and upgrading, and prevent the traditional mode from "returning"?

Zhang Huarong: traditional ideas are deeply rooted in many entrepreneurs. In terms of management mode, modern enterprises should have a good mechanism and corporate culture; As far as the operation of an enterprise is concerned, it should not only make products, but also improve the added value of products; From the perspective of strategic development, we should build our own brand. Many traditional habits are very good, we should keep them; However, there should be innovative thinking under the traditional reservation.

Before 2006, I thought my company was very good, but in recent years I often went out to classes. I found that I was conservative and still had a lot of things to improve. Our enterprise now has a special team to develop the domestic market and create domestic brand. I told the team that this is not the time to rely on scale; If you have your own products for domestic sales or try the e-commerce market, you will have the qualification to enter this market in the long run, although you may not make much profit or even lose money at present.

Huang Guanqiu: Although the most difficult time of the financial crisis has passed, but this crisis has left us with profound enlightenment. Maintaining competitiveness is the foundation of an enterprise's orderly operation. We can see that in the process of market reshuffle, a number of high-quality enterprises have achieved growth, and the market share has been continuously expanded. On the contrary, some simple processing enterprises, although the current production environment has improved, orders increased, but the business environment is not optimistic.

Market instability, rising production costs and other factors, the traditional manufacturing industry is facing increasing challenges. I think there are only two choices for enterprises: one is to move the enterprises to places with lower costs, so that they can survive. However, in a few years, enterprises will also face today's problems, and it is very difficult to find a place with complete industrial facilities, perfect conditions and mature conditions like Dongguan. Obviously, this road is not feasible. The second is to take root in Dongguan, upgrade and transform in a real way and improve its competitiveness. This is the right choice for enterprises, and it is also a common consensus in the business community.

Lin Pingfan: I think whether as an enterprise in a region or an industry in a region, the key to breaking through the tradition lies in the balance between inheritance and innovation, and to break through the tradition on the basis of inheritance and innovation. The shoe industry has taken root in Dongguan, with more than 2 million people engaged in the shoe industry or in the industry chain. Shoes industry is one of the biggest industries in Dongguan, but it is just a traditional industry. No industry is a bad industry, and everyone should wear shoes, which contains a large market. At present, the key is how to improve the shoe industry in Dongguan and rebuild the core competitiveness of Dongguan shoes industry on the basis of the original competitiveness.

A thorough understanding of the policy is to take "reassurance"

Win weekly: the macro policy of the government determines the trend of enterprises to a great extent. For enterprises, how should they learn to use policies? How should enterprises and the government better connect?

Zhang Huarong: Huajian is representative in the industry. I am also the executive vice president of Dongguan shoes Association, so I have more contact and understanding policies. Among the industrial science and technology policy support, Huajian has received more than 1 million support funds. But many enterprises do not care about the policy and miss a lot of such support.

I suggest that there are three ways: first, many industrial and commercial tax policies should be packaged and widely publicized. Second, the industry association has the responsibility and obligation to publicize the actual policies to the relevant member units. Third, many enterprises are actually set up in Dongguan by entrepreneurs from other places. They are worried that they need to have connections to get support policies. In fact, it is not.
Both large and small enterprises must understand the policies of the state and the local government, so that enterprises in the development process can be like "reassuring".

Win weekly: enterprises should learn to look at the government's "winks". What measures will the government take now?

Huang Guanqiu: Although the theme of upgrading and transformation is enterprises, the government is duty bound. The core of upgrading and transformation is to realize the transformation of enterprise development form from production workshop to enterprise headquarters, promote the development of product processing from low to high, and constantly improve the technical content and added value of products. Promote product chain to R & D, and expand from manufacturing to R & D, design and marketing services; Promote the transformation of enterprise management from simple OEM processing to independent brand marketing, and promote the transformation of enterprises from focusing on export to paying equal attention to domestic and foreign sales.

This year, we will do three things in a down-to-earth manner: first, promote the transformation of 1000 processing trade enterprises; Second, promote 1000 processing trade enterprises to expand domestic demand; Third, promote 1000 processing trade enterprises to improve their productivity. To promote the upgrading and transformation of enterprises needs the support of all sectors of society, especially the extensive media publicity, so as to gather the consensus of all walks of life.

Lin Pingfan: in fact, Dongguan's support policies and preferential policies for enterprises have always been ahead of the country. After some policies come out, it has always been difficult to implement them. I have a suggestion. Can intermediary agencies be asked to help in the implementation process? As an enterprise, it is more troublesome to contact the government and be busy with the operation and management of the enterprise. Through the intervention of intermediary agencies, we can not only do things well, but also promote the implementation of policies.

Only when enterprises love employees can they keep people

Win weekly: Recently, the whole Pearl River Delta has found that it is difficult to recruit new workers. How should Dongguan shoe enterprises balance the development and talents in the process of upgrading?

Zhang Huarong: business is a game. Enterprises should play games with large and small enterprises in the industry. You must have advantages to survive. In terms of workers, we compete with other industries, even with the labor market area of the whole country. Therefore, it is a big topic to recruit workers.

Recruitment is difficult, first of all, it is difficult for the enterprise itself to have a correct understanding of the employment problem and ask whether it has carried out self-improvement. As long as the enterprise creates a good working environment, living environment and spiritual environment, it will naturally stabilize the workers. Only when we truly respect and care for industrial workers, let them be willing and able to take root in Dongguan, and the workers and managers can be relatively stable, can the enterprise continue to prosper forever.

In fact, we also find it difficult to recruit workers for Huajian's factory in Ganzhou. Therefore, I think the problem is not the difficulty of recruiting workers, but the difficulty of retaining workers. The problem lies in whether cadres really care for their employees.

Dongguan is the most densely populated place of shoe industry in the world. It is a pity for our industry that there is no vocational college for shoe industry. I said today that under the guidance of the municipal Party committee and the municipal government, we will establish Dongguan shoe making college. Please give us some time.

Enterprises can get government subsidies for training employees

Win weekly: does the government have any good support policies for the difficult recruitment of enterprises?

Fang Jianbo: we should let the foreign employees feel that they have a head start in Dongguan and hope to become Dongguan people. Industrial workers also need to have a sense of belonging, that is, a sense of settling down and falling leaves, so as to keep more workers. This depends largely on the household registration policy, which is based on the policy issued by the labor and personnel department. The government is making policies to attract foreign employees to stay in Dongguan for a long time and take root in Dongguan. These policies are gradual.

In fact, the labor department and other functional departments have a series of practices. Among the 1 billion yuan special fund for transformation and upgrading of processing trade established by Dongguan City, the government can give 50% subsidy to employees who participate in vocational training in some training institutions recognized by the labor department. In terms of vocational training, last year, the government also preliminarily discussed the establishment of a shoe industry vocational training base with Huajian group as the industry leader and using existing enterprise resources. At present, this work is still under further discussion.

Win weekly: is there any good way to solve the problem of difficult recruitment in the long run?

Lin Pingfan: the difficulty of recruitment is a problem in itself. In the recent recruitment problem, the provincial government should first see whether the transformation and upgrading has been successful? For enterprises, they are in a dilemma. Without the support of the government, it is difficult to continue. The difficulty in recruitment shows the flow of talents. In the past, talents were flying from northwest to Southeast. Now, with the national economic development level tending to be balanced, talents do not have to fly southeast.

I think there are two ways to solve the problem of recruitment difficulty: first, we should realize transformation and upgrading, reduce the demand for general labor force and turn to the overall resource demand at a high level. Second, it is necessary for the government to organize some labor force to the places where we have employment demand. ?

?