Electronic Commerce May Be The Way Out For Shoemaking Industry

　　做內銷或電子商務或許才是制鞋產業的出路。

Win weekly: Wang Yang, Secretary of the Guangdong provincial Party committee, said at the beginning of this year that in particular, to prevent the "recovery" of the traditional development mode when the economic situation is improving, we must strengthen our confidence and plan scientifically.

For the current shoe companies in Dongguan, orders are getting warmer, but how should enterprises break through the traditional pformation and upgrading to prevent the return of the traditional mode?

Zhang Huarong: traditional concepts are deep-rooted among many entrepreneurs.

In terms of management mode, modern enterprises should have a good mechanism and corporate culture; for the operation of enterprises, they should not only make products, but increase the added value of products; from the perspective of strategic development, they should build their own brands.

Many traditional habits are very good, we should keep them; however, the traditional reservation should have innovative thinking.

Before 2006, I thought my company was very good, but in the past few years, I often went out to class. I found myself conservative, and there were many things I needed to improve.

Our enterprise now has a special team to open up the domestic market and create the brand in the domestic market.

I told the team that it's not time to scale; if you have your own products for domestic sale or try the e-commerce market, although there may be little profit or even loss at the moment, in the long run, you will have the qualification to enter the market.

Figures: Zhang Huarong, a legendary figure known as "godfather of Chinese women's shoes" by the industry, has won the honor of "China's outstanding private entrepreneurs" and "Asian shoe industry". He is now a deputy to the Jiangxi Provincial People's Congress and executive vice president of Dongguan leather shoes Association, chairman of the National Federation of industry and Commerce and the chairman of the Asian Footwear Association.

He is currently president of Huajian group.