Han Style Clothing Was Hit By The Market Again.

The Han style clothing with a history of more than 30 years was hit by the market again: about 10 brands were retreated by Wuhan Square last year due to the failure to complete the lowest sales target of the shopping mall.

On the 7 th, the shopping guide of Wu Guang floor shows that there are about 120 brands of women's clothing in the mall. Only 8 of the Han style garments are Taihe, Yuan Tian, Hong men, Dian Dian, zhe Mei, etc. the counters are smaller than the main brands, and the counters are also remote.

In June last year, Han faction had at least 16 stores.

Luo Fei, senior manager of Wuhan General Office, said that in order to improve the brand of women's clothing, the Han faction was compressed, and the specific figures were not detailed. There should be ten.

Xu Ping, director of planning, said with reluctantly that the reason for the withdrawal was mainly that her performance was not up to standard. For example, she said, the shopping mall stipulates that some brands must achieve a sales target of 3 million yuan a year. "Like the college entrance examination, we have no way to go before crossing the line."

On the issue of being retreated, Li Qunbao, Secretary General of the Wuhan clothing trade association, and other people in the industry say that the market competition is superior to the fittest, and the local brand names are the same.

Recently, Han style clothing, which has a history of more than 30 years, was hit by the market: about 10 brands were retreated by Wuhan Square last year due to the sales target of 3 million yuan in the shopping mall.

What secret lies behind this "retreat door"?

The reporter made some inquire.

Our city has more than 1600 garment enterprises, more than 40 brand enterprises, and the rest are mainly wholesale enterprises.

Reporters surveyed 6 large shopping malls in the city, Han style clothing was lonely.

In the Jianghan Road department store of Dayang department store, there are only 7 suspected Han schools, including phenanthrene, barium, famous Dian house, LEAF, Santa Leah, Willard sang, Namie Amuro, etc. the tagging tag of Santa Leah marks the "joint manufacturing" of Wuhan and Shanghai, while the other 6 are "International brands and Wuhan distributors".

There are ten Han faction and "suspected Han faction" in Wangfujing department store, half of which are "half blood" with Italy, the United States, South Korea and other countries or regions.