Fast Shop Is The Rise Of Talent Brand.

From the regional wholesale brand of 60 million years of turnover to the famous brand of 1 billion yuan now, the fast opening shop has become the king of the rise of the talent brand.

In August 2007, Fujian's talent brand opened 206 stores nationwide.

This record has not been broken by other brands.

For example, the company, which is the same as southern Fujian, has opened more than 180 new stores in 2007.

Many brands take 200 to 300 stores a year as the ultimate goal.

As a result, there are dozens of stores open at most a month.

Today, we can see that Fujian talent group has been on the way to the rise of the two years' channel, and has taken the "last express train" which emerged in the South Fujian men's clothing brand channel. There are already more than 2000 stores in the national market.

Many brands invest heavily in labor costs and blindly waste a lot of resources.

But where the customer is, it's not clear.

Fang Zhong told the author, "in fact, customers are not in the first tier cities, and now the clothing brand industry is relatively mature. We can easily see what kind of mode is more conducive to brand rapid and effective channel development."

Fang Zhong first told the author that "the key to the rapid rise of the channel lies in" prefecture level and county level are king. "

In the mouth of angel, Fang Zhong is a general. In the eyes of Fang Zhong (right), he is a thinker and socialite.

And in the miracle creation process of this marketing team, Cai Zongmei, the chairman of the gifted group, is undoubtedly the biggest winner.

Precise business location

Not in the first tier cities to accompany Prince Edward to study.

Many marketing experts believe that "in the first tier cities to fight is not timely."

Fang Zhong thought so too.

The United States, YISHION, Semir, Anta and Bosideng are all a winning rule, rushing to the three tier cities to "dig deeper and dig more grain", and then come back to the first tier cities to face the foreign brands.

At this time, even if there is still a gap in the taste of the products, they will not panic. Their channels are hard, capital is also available, and they are more familiar with the popular rhythm of the local market.

Some people say that this is the way to learn the "rural encircling the city" in military affairs. Fang Zhong thinks this can also be called the "curve saving the country" of the local clothing brand.

Fang Zhong told the author: "foreign brands are rich in capital, so it is not difficult to lay up direct stores, and they are more mature than local brands in terms of management mode.

In the first tier cities and foreign brands, the word "accompany Prince" is what he says.

We want to set up shop for investment. What we want is the real performance of sales, not the cheerleaders for foreign brands. Therefore, accurate location is very important.

It's the first step in the right direction. "

Therefore, Fang Zhong took the lead in putting his team's marketing personnel reimbursement standards back to the ground.

Originally, everyone was in the first tier cities, enjoying the most expensive reimbursement standards in the first tier cities. Fang Chung changed the marketing staff to the three tier cities before they could be reimbursed.

Forcing marketing personnel to the prefecture level city and county level to explore the market.