"Advanced Customization" Clothing Studio Service Crowd: Abandon Cheap, High-End Fashion Pursuit

What does a consumer want for a garment that costs four to eight weeks and costs more than clothing? Recently, there has been a "custom tailor" clothing studio specially designed for fashion men in Zhengzhou. Their customers are such a group of young consumers who "abandon the best quality and low price and pursue high-end fashion".

The advanced custom made garments will take four to eight weeks.

Dozens of samples are hung in the display room at the "advanced custom" studio on the three road. The chief designer, Yang Guannan, is drawing a sketch for a male plane model.

"At present, most of our customers are entertainers, models and urban fashion designers with high-end apparel demand." He said that the production process of each dress is very complicated. It takes four to eight weeks for customers to communicate with their customers on clothes, customers' hobbies, and finally make garments. This is also the most commonly used time limit for most advanced custom clothes.

Nowadays, the "tailor made" of tooling and suit has been popularized, and the fashion and individuality of the daily party and the costumes of the costumes are also gradually forming a trend in the city.

The reason why "advanced customization" is totally different from traditional tailoring and garment buying is that the most important thing is that it endows customers with a truly personalized and unique design concept. "This is the charm of customization." Yang Guannan said.

Although the price of custom-made clothing is expensive and the process is slightly complicated, more and more people will choose it for various reasons and needs. "Our company is trying to find a breakthrough in transformation of international apparel trade. This project is one of the attempts." Gu Juntao, the head of the clothing company, the studio.

Personality designers only serve "lean men".

"Not only are our customers picking us, but we are also picking customers." Yang Guannan's idea is that the high-end customization of "fashion" should also be characterized by market segmentation.

"According to our plan, because of the younger generation and the post-90s group, they are relatively thin and have a better understanding of the concept of fashion and fashion. We specialize in serving such people. Like this vest, the jewelry adornments on it are stitched by hand by hand. They are a costumes for performance. Yang Guannan introduced a "fixed product" on the model.

"We choose customers rather than show, but take into account their own design features. This type of customers wear our costumes will bring the most perfect results." Gu Juntao said that advanced customization is not a simple one to one design, but also some special materials, such as jewelry and so on.

"Actually, from the perspective of local consumers, there are still quite a lot of people who need to wear advanced custom clothes. Our customers are not only local artists, but also stars and corresponding groups all over the country." He introduced.