Autumn And Winter Home Textiles: Playing Cross Border Fashion

Just entering the June, home textiles

The autumn and winter new product launches have been completed, and some brands have even started.

The new product design work, brand constantly advance ahead of the new product release time, nothing more than want to seize the market opportunities faster.

"Speed" is the first point for the brand to occupy the market.

"Is an important reason for the product to gain market.

From home textiles

In the autumn and winter new product design, it is easy to find that design elements from other industries are gradually integrated into the design of home textile products, and have been better deduced on the basis of integration.

Art from the wall

Wallpaper is a soft ornament in home decoration. Today, "light decoration and heavy decoration", wallpaper is used more in home decoration design, and with the popularity of home furnishings, the relationship between wallpaper and home textile products has become more and more closely related.

Wu Kai, sales president of the exhibition hall limited, told reporters: "in the market, many shops selling cloth art have wallpaper in sales.

For example, in Nanjing's home decoration market, shops selling cloth art basically also run wallpaper business.

Nationwide, cloth shops and wallpaper shops account for about 20%~30% of the total number of fabric shops.

And in the larger wall paper exhibition in Beijing, it has already begun to integrate into the fabric exhibition area.

It can be seen that the management mode of mixing and selling fabric and wallpaper will become the dominant trend in the industry.

And through the mixture management of wallpaper and cloth art, it has enriched the pattern design elements of both. Now many home textile and cloth art brands draw on the design elements of wallpaper to develop products, so that curtains, wallpaper, sofa, bedding, etc. can achieve a harmonious and unified effect in color matching and pattern design style, so that people can buy the whole series of impulse when buying one of the products.

This cross boundary fusion has been brought to the peak in this autumn and winter new product design of home textiles.

For example, in this season's home textile pattern design, flower patterns are used more widely, and flowers design is no longer confined to past designs such as big flowers or broken flowers. Instead, they draw the design elements of flowers on wallpaper. Flowers are large and small, and the patterns of flowers are quite different. There are different styles of Chinese wind, Asian wind and tropical wind, as well as the elongated branches and rattan designs printed on the bed products, which are more like flickering and charming, like flowers blooming in bed.

Inspiration on T stage

Besides wallpaper, the design elements of fashion also provide more room for the design of home textile products in autumn and winter.

In this year's launch of the four international fashion week in New York, London, Paris and Milan, the fashion shows of the models activated the inspiration of home textile designers, and many home textile designers began to incorporate fashionable elements of fashion into design of home textiles.

Guo Yanling, founder of ANG home textile design studio, told reporters: "every time I watch Milan and some of the world's top fashion launches through the Internet, I will get some inspiration and inspiration. After all, the trend of home textiles is closely related to it.

In this autumn and winter home textile product design, I have made more use of the common stripes, wave points and color bumping elements on the T stage this year. The products have been booked by many enterprises, and from the current market sales situation, this home textile product that draws on the T element is more popular with young white-collar people, because their attention to fashion and popularity is more thorough and keen.

In the autumn and winter textile products of Fendi brand, you can smell the fashion.

In the fashion world, Fendi is famous for designing fur clothing. After fighting to the home world, its frenetic pursuit of material and texture of household products has reached the level of obsession. There are dozens of rare animal skins, such as crocodile embossing, lizard embossing, python fish pattern, and so on.

In Fendi's autumn and winter home textile products, the use of a large number of fur, leather, silk and printed fabrics makes people enter Fendi's home exhibition hall as if they fall into a luxurious sea.

Interpretation of alternative national customs

China's traditional elements and totem patterns with national characteristics are often used by designers in the design of home textile products. In the autumn and winter textile products of the season, designers use more modern design methods to deduce this national customs.

For example, the brand new brand of home textiles, which is the brand of "festive bedding experts", is a new product of autumn and winter in the south, which is based on the main line of "happy culture". It has boldly added the fashionable elements of the international show field, and has developed a series of bedding products that are suitable for the contemporary young consumers.

Yang Changhua, director of the south bedroom decoration research and development center, told reporters: "with the increase of the proportion of Post-80 and post-90s groups on wedding bed products, we are more concerned about the preferences of these groups for wedding products.

Especially after the group of 85, prefer the wedding bed products under the premise of retaining traditional Chinese elements, there can be some fashion elements integration, such as colorful stripes or logo in English form and cartoon design.

Therefore, in the autumn and winter new products in 2011, we launched some fashionable wedding products, compared with the previous wedding bed products, the new product combines some Chinese and Western elements of the mix and match wind, which is more fashionable and personalized.

Xu Hangjian, director of the home textile design center of China, also said that in the autumn and winter textile products in 2011, designers paid great attention to the embodiment of exotic feelings and application of national elements, and refined the colors that embody the exotic features, and fashions the national elements in fashion. They not only retained the essence of the ethnic elements, but also made the exotic feelings more fashionable and trendy.

The proper use of ethnic elements in design is based on the designer's understanding of national culture, and the reference of horse and fancy pattern can not enhance the connotation of works.

Only by being moved and infected by the national culture, can the designer's inspiration continuously burst out, so that the national elements and fashion trends can be properly combined to impress the consumers, otherwise the products will become too nationalized or too fashionable, and the commercial atmosphere is too heavy and the internal culture is insufficient.