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FUN All 300 Stores In The Country Have Been Closed. Xiamen Fan Faction Has Acquired Huge Losses In 1 Years.

2011/6/20 9:29:00 112

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As the first retailer to visit China in the form of retail monopoly

Clothing brand

FUN has been familiar with many consumers.

Now, however, it is in a dilemma of closing the door.

Recently, Xiamen fan Pai Garments Co., Ltd. (hereinafter referred to as fan dress) was listed on the Shanghai joint stock exchange for FUN registration.

trademark

The listing price is 7 million 800 thousand yuan, which is much lower than its purchase price from Xiamen last year, which cost 20 million yuan.

According to the announcement, the registered trademark of the FUN series covers 29 registered trademarks and related supporting products.

Trade marks include "FUN" and "Fen". They include clothing, shoes and hats, stationery, jewelry, pastry coffee, import and export agents, promotion for others, relocation of business places, and so on.

The owner of the FUN brand, fan Sai costumes, has confirmed this morning that the 300 FUN stores in China have been completely closed and that all categories of registered trademark ownership will be sold.

It is reported that the main business of Xiamen fan Pai Garments Co., Ltd. is the manufacture and export of sportswear and other accessories.

For the motive of selling the FUN brand, the person said that the brand was pferred for a year because the company introduced a famous sports brand in Europe. After consulting several major shareholders, the company decided to give up building FUN.

In recent years, the FUN brand has not been well managed. Fan Sai Clothing explains that after 2005, the large number of brands in China are large and full, and there is no difference between them. The price war among brands, the brand with strong strength and foresight is rapidly pforming into a personalized brand.

FUN did not keep up with the needs of the situation in this wave pformation process, and caused the business to get into trouble. In addition, the impact of the economic crisis was even worse.

The person also told reporters that as early as the end of 2008, FUN's staff resettlement, assets and liabilities have all been clarified.

In addition, by September 10th this year, the announcement will be expired.

He said: "after listing, some domestic garment manufacturers and foreign trade dealers call to consult related matters, and some even have initial intentions."