Haining Home Textile "Phoenix Nirvana"

Good life begins with Xu Cun

Home Fair will play a new role in human settlement

With the name of "famous Chinese textile town", the home textile industry has been a pillar industry and a characteristic industry. Since 2001, Haining China Home Textile Expo has been held in Xu village, and the Expo has been held successfully for thirteen consecutive sessions.

This year, the fourteenth home fair, with the theme of "good life, Xu village", has not only exhibited traditional projects such as the new product exhibition week at the previous Expo, but also presented new highlights such as the "four major exhibitions", "two great events" and the logo release of the home fair, attracting more than 1000 businessmen from home and abroad to come to the procurement negotiations.

　　 Haining home textile "Phoenix Nirvana"

"The two great event" is the completion of the Haining international trade center of China Home Textile City and the Chinese Academy of Fine Arts in Haining home textiles, to create a future creative base.

Haining China Home Textile City International Trade Center is a large-scale trade new platform which integrates display, trade and research and development. It will integrate all kinds of resources in the industry to speed up the development of Haining's home textile industry and market. The Haining Textile Research Center of the Chinese Academy of fine arts will launch the "last mile" of cooperation in production, research and research, and promote Haining home textiles to be created from manufacturing.

Under the background of industrial transformation and upgrading, this year's home fair launched the exhibition of textile equipment, the "Haining home textile Cup" 2014 excellent exhibition of China International Home Textile creative design competition, the excellent exhibition of Chinese Academy of fine arts students and the four joint exhibition of Xu village's new product exhibition. The four major joint exhibition is to build a platform for exchanges and cooperation for experts, designers and manufacturers at home and abroad to create more business opportunities for the upgrading of Haining home textiles.

This year, creativity Design With the theme of "beauty and affinity", the competition received 1725 works from 42 institutions, 33 enterprises and design studios. After the selection of the competition committee, Liu Ya, a contestant from Tsinghua University Academy of Fine Arts, won the Gold Award.

In order to enhance the image of the home fair, this year's Haining Home Fair launched the new logo competition. Finally, a logo design symbolizes "Phoenix Nirvana". It shows that Xu Cun people can not only use the home textile products to play the United States, but also endure the pains of transformation, and enhance the home textile industry with a new look.

Two hundred home textile enterprises to dress up China International Home Textile Exhibition

"Last year, Xu village had 143 home textile enterprises to participate in the China international home textile exhibition, reaching 202 this year, with an exhibition area of 15000 square meters. Although the booth area has increased a lot, it still can not meet the annual growth of exhibitors. enterprise Demand. " Zhu Weiqiang, Secretary of the Party committee of Xu Cun, introduced the China International Home Textiles and Accessories Expo (Shanghai international home textile exhibition) held in Haining. This is the year when the Haining group took part in the China International Home Textile Exhibition.

Functionality of Donggang flocking company Fabric Production is unique. Yao Guofu, general manager of the company, said that for 10 years, the company has devoted itself to developing flocking cloth for sofa. The fabric has the function of "antifouling, waterproof and oil proof", and has great demand in the market. At the exhibition site, a Iran businessman immediately placed ten thousand meters of flocking cloth orders.

"In all market promotion, the effect of exhibition is most direct." Ni Xiangfu, chairman of Haining mytel textile and Textile Co., Ltd., told reporters: "the company has been exhibiting for more than 10 years, and the effect of the exhibition is most obvious. Over twenty foreign businessmen have asked for pricing in just one morning. The 3 day extension company received a deposit of about 2000000 yuan from merchants.

Today, Haining home textile enterprises will no longer stay on display and exchange, but will open wider space for development on the horizontal side, and enhance the overall competitiveness of home textile products and upstream and downstream industries and cross-border cooperation. Most home textile enterprises in Haining produce decorative fabrics such as sand distribution, curtain cloth, household cloth and so on. They are able to find a more convenient market access with furniture manufacturers, soft loading companies and electricity suppliers. At last year's exhibition, Hai Chao launched a product such as "embracing a brand" brand cushion and so on, which is matched with domestic and international hotel projects and soft loading companies, so as to widen the sales channel of the company.

According to statistics, Haining textile enterprises and domestic and foreign merchants reached a contract of intent 360 million yuan, and domestic trade and foreign trade accounted for 50% respectively.