Home Textile Three Swordsman In The Middle Of The Report, The Business Channel Has Become A "Weapon" For Growth.

Meng Jie home textile SZ.002397) released August 27th semi annual report on 2014.

The report shows that the company achieved operating income of 715 million yuan, an increase of 8.45% over the same period, and realized a net profit of 53 million 439 thousand and 200 yuan attributable to shareholders of listed companies, an increase of 12.15% over the same period last year.

Announcements showed that the company's main brand "Meng Jie" continued to grow steadily, while the "Meng Jie baby" products revenue grew by more than 40% year-on-year, and even the number of individual products doubled.

E-commerce brand "find" also has beautiful performance, revenue grew 53.84% year-on-year, and gross margin

2.43 percentage points.

With the semi annual report released by Meng Jie home textile, the "three swordsman of home textiles" has been released.

Prior to that, fuanna and Roley home textiles have announced the China Daily. During the reporting period, the two companies achieved revenues of 850 million yuan and 1 billion 112 million yuan respectively, up 4.06% and 3.2% compared to the same period last year, respectively, achieving net profit of 158 million yuan and 157 million yuan, up 15.8% and 14.8% respectively over the same period.

According to the China daily data, the growth rate of domestic textile industry's revenue growth and net profit has increased substantially compared with the first quarter.

The two quarter net profit generally increased significantly compared with the same period last year, which indicates that the industry has seen signs of warming.

At the same time, the three companies reported that in the high growth market environment where the growth of terminal consumption can not be copied, the mode of opening stores in the past has been unable to continue to copy. On the one hand, three swordsmen contract terminals and control costs, and on the other hand, they have increased the channel of e-commerce.

E-commerce channel has increasingly become a "sharp weapon" for the company to ensure growth.

Fu Anna's China Daily reported that the company's electricity business grew by 40% over the same period last year, becoming the main driving force for growth.

Fuanna pointed out that the high proportion of direct battalion below the line strengthens the terminal control power, which is also a guarantee for the steady growth of the company's performance.

In the first half of the year, fuanna store reduced by 220 to 1990, of which direct camp

The number of stores decreased from 62 to 574, and the number of franchisee stores decreased from 198 to 1416, with direct battalion accounting for 28.8%.

The brokerage research report predicts that the sales channel of Luo Lai home textiles in the first half of the year will grow by 40%-50% compared with the same period last year.

It is understood that the sales of exclusive brand of Luo Lai home textile business in the first half of LOVO2014 increased by 70%-80% compared to the same period last year, and the sales volume of the brand was over 90%.

Meng Jie home textile has set up a new e-commerce team this year. After half a year's drastic reform, the electricity supplier has achieved outstanding performance.

The company said it had 1 hundred million online sales in 2013 and is expected to exceed 200 million yuan this year.

Up to now, the company's electricity supplier sales have doubled.

Due to the consumption effect of "double 11", "double 12" and other large-scale online shopping holidays in the second half of the year, it is expected that the growth of e-commerce channel performance in the second half of the "home textile three swordsman" will still maintain a relatively high growth rate.