The Traditional Channel Of Home Textile Industry Is Obviously Affected By The Electricity Supplier.

The three major home textile listed companies have handed in the beautiful Chinese newspaper transcripts. As the industry is showing signs of warming, e-commerce channels have increasingly become an important driving force for sales growth, while sales channels under traditional lines have been impacted.

Industry analysts pointed out that the electricity supplier channel will become the future development trend of the home textile industry.

28 days in 2014, Meng Jie home textile reported that the company's operating income in the first half of the year was 715 million yuan, an increase of 8.45% over the same period last year, and the net profit attributable to shareholders of listed companies was 53 million 439 thousand and 200 yuan, up 12.15% over the same period last year.

Semi annual report shows that the company's main brand "Meng Jie" continues to grow steadily, while the "Meng Jie baby" products revenue grew by more than 40% year-on-year, and even the number of individual products doubled.

Fuanna and Roley home textiles have already handed in a good transcript.

In this regard, insiders pointed out that the two quarter net profit of home textile industry generally increased significantly over the same period last year, which indicates that the industry has seen signs of warming.

It is understood that in the first half of this year, the growth rate of home textile industry is slowing down. According to the relevant statistics of the National Bureau of statistics, in the first half of the year, the main business income of 1803 Enterprises above Designated Size in the home textile industry increased by 7.7% over the same period, of which the profit margin of Enterprises above designated size was 5%, an increase of 0.3 percentage points over the same period last year.

Offline shop has been the main channel for home textile product sales. However, the three companies reported that the e-commerce channel has become an important driving force for the sale of home textile products.

　　 Dream home textiles Half year report shows that the sales of its e-commerce brand in the first half of the year increased by 53.84% compared with the same period last year, and the gross profit margin increased by 2.43 percentage points.

The company said that online sales of 100 million yuan in 2013, this year is expected to exceed 200 million yuan. Up to now, the company's electricity supplier sales have doubled.

Fuanna also disclosed in the China Daily that the company's electricity business grew by 40% compared to the same period last year, which has become the main driving force for stimulating growth.

In addition, data show that the sales of exclusive brand of Luo Lai home textile business in the first half of LOVO2014 increased by 70%~80% over the same period last year.

Industry analysis Personage Told reporters that the textile industry belongs to the standardization production industry, the potential of online channels is huge, and the electricity supplier will become the future development trend.

While the electricity supplier is growing rapidly, sales growth of traditional channels has slowed down obviously, and there is a trend of being caught by the enemy.

Reporters recently visited a number of large business super home textile district and brand store in Guangzhou, and found that compared with the hot business, the offline channel is very cold.

Although a salesperson of a well-known brand store in Yuexiu District said that the sales were good, only one customer came in during the hour of the stay, and finally did not buy the product.

Subsequently, reporters at Tmall's flagship store of the brand found that the highest sales volume of a cotton bed product in the shop was four pieces, and the monthly sales volume was as high as 687, while the sales of the highest sales neck pillow month was 1960.

Yuan yuan, who lives in Tianhe District, said she usually buys home textiles on the Internet, which offers a favorable price and delivers goods to the door. She also said that she did not know where the entity store location was under the line.

Insiders pointed out that in addition to the challenges and pressures brought by the electricity supplier, traditional channels are also facing enormous cost pressures such as rent, labor, raw materials and so on. According to the source, the profits of traditional channels are getting lower and lower, and many home textile enterprises have to slow down the pace of opening stores or even close stores.

It is reported that Fuan first half of the next line stores down 220 to 1990, of which direct stores reduced 62 to 574, and joined stores to reduce 198 to 1416. be run directly by a manufacturer Accounting for 28.8%.