Inditex Group Opens New Situation In The Southern Hemisphere
Zara Australia store
As the parent company of Zara fashion chain, Inditex group has become the first retailer in the world to design fashion series and sell in the different seasons of the southern hemisphere. It can see from its continuous expansion to Latin America, Oceania and Africa.
This year, the group has more than 5000 stores, and has opened 30 stores in Brazil.
After Zara shop, it opened its first store in Australia in April.
They also plan to open stores in South Africa this year.
The company is headquartered in Galicia, northern Spain, and surpassed its rival Gap (Gap).
H&M
It became the largest clothing retailer in 2008, and it expanded its scale by opening 10 stores a week and opening about 500 stores a year.
But in the northern hemisphere, there is a global obstacle to the seasonal tradition of the southern hemisphere, which is due to the complexity of the winter clothing series, especially when wearing summer clothing.
Pablo Isla, President of Inditex group, said: "because of the season, we need a special series (in the southern hemisphere).
That is why we need different series to properly handle these markets.
They don't want last year's stock because they pursue fashion like everyone else.
If you try to sell them over the season, it won't work. "
Inditex
The group's main competitors, H&M and GAAP, did not operate in an integrated way across the southern hemisphere.
There are two franchise stores in Australia.
Inditex group is not an international retailer because it produces its garments in Spanish factories and avoids competing with competitors for cheap labor in Asian factories.
As of 2010 of January this year, its net profit increased by 32% to 1 billion 700 million euros, during this period in Western Europe.
Clothing retailer
They have been hit hard by rising raw material prices and labor costs and consumer spending cuts.
Societe Generale predicts that by January 2012, the Inditex group's net interest rate will be reduced by 1%.
By contrast, H&M will be reduced by 3.5% while Primark, a UK based fashion retailer, will be reduced by 2.3%.
The Inditex group's production in Spain, Portugal and Morocco accounted for 49%, accounting for 35% in Asia.
By comparison, 75% of H&M's resources and output come from Asia.
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Inditex Group expects to open 120 stores in China this year, selecting Zara and other brands, including Massimo Dutti Pull & Bear.
Not long ago, Inditex group spent $324 million to buy a shop in New York's Fifth Avenue, the most expensive land price in the US real estate paction record.
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