Footwear Sales Statistics, Terminal Sales To Win The Market

The correct analysis of the terminal will be the most important content. People's traffic, store entry rate, renewal rate and turnover rate are all statistics required by each store. Whether the sale of terminal stores is good or not directly affects the sales volume of shoes and clothing brands in different regions, so what factors will affect the sales performance of terminal stores?

Terminal store sales = business district traffic volume * entry rate * (transaction rate + renewal rate + repeat sales rate)

Business district passenger flow: for terminal retail, business district passenger flow is the most important basic index. As the saying goes, the first element of opening a shop is location, second is location, third or lots. The lot here refers to the business district. The so-called traffic volume refers to the flow of potential customers in the business circle, and the size of the passenger flow directly determines the number of guests in the business circle.

Human flow survey: how many people walk from door to door, one week after statistics, and then take the daily average. The number of people entering the shop is divided by the volume of people. The rate of normal store up and down is 2%-3%, if not, it shows that the display and atmosphere of the shop are not attractive, so we need to improve the display and use posters to add atmosphere.

Enter rate: refers to the proportion of customers entering the store, the more the number of people entering the shop, the more sales opportunities, attracting more customers to enter the store mainly depends on the display of shop goods, the spirit of the staff and the attractiveness of the product.

The turnover rate in 20%-30% is normal, but the turnover rate is not high. It is necessary to check whether there is enough goods. If there is a suitable number and color, this means that the stock is insufficient, and we should try to replenish the goods or transfer the goods.

Renewal rate: refers to the fact that customers who have reached the purchase facts or intentions continue to increase their purchases on the basis of the original purchase plan, which mainly depends on the salesmen of the store to flexibly apply the concept of systematic goods and increase the total purchase amount of individual customers.

If customers want to buy a jacket, does the guide know how to recommend a pair of trousers for their customers? Therefore, the concept of "system running goods" must be instilled by the guide buyer and served as the customer's clothing collocation consultant. Customers choose to buy a jacket when they enter the shop. After the guidance of shopping guide, they buy not only their jackets, but also trousers and trousers. Guo Hanyao said that the continued efficiency should be guaranteed to be over 70%.

Turnover rate: a customer who relies on the products and services of a trust store after he produces a purchase behavior, keeps looking back and buying repeatedly, and becomes an old customer. The development and maintenance of the old customers requires the salesmen of the store to make full use of superb sales service skills.

The development of new customers into old customers will benefit franchisees. Therefore, we must establish customer files, formulate corresponding VIP customer policies and regular customer policies. The new product launches or sells the activity promptly to inform the customer, when the promotion, the old customer can enjoy the better policy is all the skill which increases the back to increase the sales rate.

Turnover rate: refers to the proportion of customers entering the shop to purchase facts. The rate of turnover depends on the service attitude and skills of store salesmen and the richness of the stock of goods. The selling skills of shop personnel are high and the goods are sufficient, and the turnover rate is high.

Sales are divided into two areas: expansion of new customers and maintenance of old customers. The benefits of new and old customers apply to the "28" principle, that is, old customers will bring 80% profits, new customers can only bring 20% of the profits, and the maintenance cost of old customers is far lower than the development of new customers. Usually, the cost of developing a new customer is equal to the cost of maintaining 5-8 old customers.