Embrace The New Model And See How The Textile And Garment Industry Makes Net Red!

With the advent of the 5G era, how can we use the "self media" to spread the brand wider, make consumption more sticky, and make goods sell better? In October 17th, sponsored by the China Textile Industry Federation "textile and clothing weekly" magazine, "the new mode of embracing the textile and garment industry, the electricity supplier (net red) live training class" was officially opened in Keqiao's long hair business center.

This event is sponsored by China Textile Industry Federation, sponsored by the textile and clothing weekly magazine, CO sponsored by the long hair business center and CFU creative fashion alliance. Xu Feng, executive vice president and editor in chief of the textile and clothing weekly magazine, Cai man, chief executive officer of long hair business center, and Pao Sen, director of operations, attended the opening ceremony.

Xu Feng said in his speech, at present, net red live broadcast has become a new growth point of the textile and garment industry in the electronic business platform. Net red traffic is changing the domestic apparel industry, making the supply chain change dramatically. The future consumer market requires the supply chain to be closer to consumers and respond more quickly and sensitively to consumer demand. It can be seen that in the new mode, who can walk fast and go deep will play a very important role in the competitiveness of the electricity supplier market.

Cai Man delivered a speech that the long hair business center as a textile and clothing exhibition and trade complex, with "set up" comprehensive service body to enter merchants to empower, to "collect" to lead the election to the new trend of long hair. The "boundary" will provide free access to nine long sharing businesses for the long stay merchants, one of which is the trend studio. The net red economy is ushering in an incremental market of tens of millions. As an important textile fabric cluster in China, Keqiao needs a complete ecological closed-loop system to help high-quality fabric suppliers and many second-line brands, directly connect with consumers.

This training course invites experts in the field of direct seeding in e-commerce to set up training courses carefully, making use of two days' time, sharing the skills of carrying goods in the clothing industry, explaining classic cases, answering questions on the spot, and grouping practical interaction, etc., so that hundreds of students from various textile and garment enterprises, clusters, market places, electricity providers, online and offline stores, etc., will have a comprehensive understanding of the operation process and application of the textile and garment industry "electricity supplier + live broadcast".

Ni Mian, editor in chief of "red screen business live network", combed the innovative business mode of live broadcast, short video and community traffic pool from four aspects: "self media matrix creation, maintenance, drainage, powder expansion", "live room decoration design", "lighting design for live rooms", and "optimized allocation of live broadcasting systems".

Ohito, director of education and training operations and director of the director of the good clothing culture media, Wang Weiwei, based on the theme of "anchor shopping guide sales", expounds how to become a good anchor from the angles of skills, words, methods and transactions. She believes that a good anchor must have the characteristics of high EQ, ambition, rhythm, trust and expertise.

In the afternoon, the training courses continued, and the lecturers taught students from the professional perspective of the anchor's essential knowledge, image building, style positioning, sticky fans, reducing the return rate, short video shooting skills, and the rules of the live broadcast platform.
Where there is traffic, there is a market. In recent years, Taobao, jitter, quick hand, pepper and other webcast platforms have focused on "cash flow", and the new marketing mode of "live + sales" has been accepted by industry operators quickly. How to make use of the advantages of source sourcing, logistics, business development, information depression and other advantages to achieve "net red live", and tap the potential of short video and live broadcast in the sales field of textile and garment industry has become a hot topic in the industry.