2019 Ningbo Fashion Festival And The Twenty-Third Ningbo International Fashion Festival Will Be Opened.

History always gives people the power to move on in some special years. This year is the 70th anniversary founding of the People's Republic of China, and China's strength is endless. Against the backdrop of the new era, China's garment industry is also accelerating its development to the innovative driven technology industry, the culture led fashion industry and the responsible green industry.

Since its establishment twenty-three years ago, the Ningbo clothing festival has always been based on clothing, focusing on the changes and development of the industry, adopting a pragmatic and innovative attitude and strives for better service, and is committed to becoming the voice platform for the convergence of resources of brands, markets and consumers. Under the trend of transformation from industry to technology, fashion and green, this exhibition is actively changing and innovating. This year, the "Ningbo clothing festival" has been upgraded to "Ningbo Fashion Festival and clothing festival". It combines the global perspective and local characteristics, presenting the most popular fashion trend, building a communication bridge in the fashion industry, and promoting wider, deeper, and higher level exchanges, cooperation and common development both at home and abroad.

2019 Ningbo Fashion Festival and the twenty-third Ningbo international dress Festival jointly sponsored by China Textile Industry Federation, Ningbo Municipal People's government, Zhejiang economic and information office, supported by China Light Industry Federation, China Business Federation, China Fashion Association, Zhejiang fashion industry association, Ningbo economic and Information Bureau, Ningbo Hua Bo conference and Exhibition Co., Ltd., and will be held in Ningbo on October 24th -27.

This exhibition takes the theme of "colorful and beautiful future" as the theme, promotes the fashion culture, brings together fashionable and innovative resources, shapes the brand of fashion enterprises, advocates the green, healthy, cultural, innovative and inclusive fashion concept, promotes the high quality development of the fashion industry as the purpose, takes fashion textile and clothing as the breakthrough point, and through organizing 15 activities, such as the four plates, such as brand exhibition, industry forum, fashion creativity, fashion consumption, etc., is committed to promoting the Chinese garment industry into a new era of "fashion upgrading" with many high-quality fashion brands and enterprises. In the same period, we will also hold the four major exhibition of 2019 Ningbo International Textile / Accessories Exhibition, 2019 Ningbo international clothing intelligent equipment exhibition, 2019 Ningbo fashion accessories exhibition, 2019 Ningbo garment factory direct sale and spot trade fair.

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Deducing the new trend of fashion development

Unlike the previous clothing festival, the twenty-third Fashion Festival, with the prefix of 2019 Ningbo Fashion Festival, will focus more on fashion elements. This fashion festival has a total exhibition area of 40 thousand square meters. Among them, the brand exhibition board uses 6 exhibition pavilions of the Ningbo International Convention and Exhibition Center, with 2000 booths. In view of the subdivision of fashion textile and garment industries, the five major exhibition areas of fashionable Ningbo theme exhibition area, fashion clothing, fashion accessories, spinning and weaving, home, luggage and leather goods, intelligent equipment and technology are set up.

Among them, fashion fashion exhibition area has gathered many famous fashion brands, including fashionable men's wear, beautiful dress, colorful children's wear, high-quality OEM/ODM and independent designer brand.

Fashion accessories exhibition areas choose shoes, shoes, neckties, scarves, glasses, accessories and other fashion jewelry and accessories.

The textile and home exhibition area is gathered from garment accessories, home textiles, cloth art, home decoration and household products.

Bags and leather goods exhibition area brings together leather and other materials, such as shopping bags, wallets, backpacks, pull rod boxes and other creative leather brand.

Intelligent equipment and technology exhibition include intelligent equipment and technology products that provide efficient solutions for textile and garment enterprises, including intelligent production equipment, intelligent technology, new clothing materials, Internet service platform and so on.

Function, fashion, achievement, fashion brand, fashion support, fashion industry and fashion base are five functions. The fashionable Ningbo theme exhibition area will vividly explain the vivid practice from the red tailor town to the fashion city, highlight the fashion pursuit of Ningbo city and enterprises; fashion men's wear exhibition area, beauty dress / colorful children's wear / fashion exhibition area will highlight the charm of fashion brand; surface accessories exhibition area, intelligent equipment and technology exhibition area will provide the latest achievements of fashion support; bags and leather goods, home textiles and home exhibition area will show the rich and colorful of the fashion industry; the exhibition area of Intelligent Industrial Park and cloud clothing valley will reflect the guarantee conditions of fashion base for the development of fashion industry. From industry The fashion festival exhibition function is more perfect, and the prototype of the service industry exhibition platform of the fashion industry is formed.

In addition, in order to enable the exhibitors to be able to connect with more high-quality fashion resources, industrial resources and commercial resources, the conference also set up a number of docking service areas, such as net red Live Live shopping area, media interview live broadcast area, business docking service area and other supporting services exhibition area.

Industry coffee gathering

Seize new opportunities for innovation and development

In addition to exhibitions, the annual forum is an important platform for enterprises to focus on the latest trends in textile and garment industry, learn and exchange advanced experience and grasp the wind direction of the industry. The multi industry forum of this fashion festival will be closely related to the theme of fashion.

Among them, the main forum will revolve around the themes of fashion and city, culture and industry. Yang Dayun, President of UTA Fashion Management Group, the founder and executive director of YOUNGOR global design education, Sima, Colin, China top ten fashion designer, Wu Xue Kai, chief representative of Italy Fashion Industry Federation, Francis, YOUNGOR Group Chairman Li Rucheng, Samsonite (China), senior marketing marketing director Wu Yonghong, Shandong sulang fashion dress, Limited by Share Ltd chairman, Wu Jianmin and so on will give expert lectures and interactive dialogues on new trends in fashion industry development, new formats and new models, and explore industry trends and innovations. In the five sub forum, 2019 China fashion buyers conference will maximize the resources of garment purchasing, and the docking activities between buyers and suppliers will be more targeted. At present, more than 220 purchasers, franchisees, distributors and commercial complex leaders have been identified, which is 10% higher than that of last year.

2019 China Fashion smart manufacturing and Fashion Technology Summit Forum will focus on key issues such as system solutions, intelligent diagnostics, big data applications, artificial intelligence and so on.

2019 China's "fashion industry + Internet" forum and docking conference has invited the chairman of Hongkong east alliance garment industry group, Tokunaga Kichi, President of the Sino Japanese Federation of designer industries, and Jiang Qinglin, vice president of excellent operation and supply chain, University of Liverpool, to attend. Focusing on information, new retail, smart supply chain, big data, innovation of sales channels and other topics, it will provide information and intelligence guidance and support for the deepening and innovation of industrial Internet application and "Internet +" of garment enterprises. At the same time, in the fashion industry chain elements docking activities, we will continue to improve and enrich the content in previous years.

The fashion industry chain elements docking activities will include four sub activities: Fashion talents and human resources supply and demand meeting, international buyers centralized purchasing order meeting, 100 designers Ningbo line, enterprise fashion new product and cooperation project release.

In addition, the centralized purchase order of international buyers will gather more buyers and exhibitors at home and abroad to purchase and strengthen international exchanges and dialogues. The enterprise fashion new product and cooperative project release activities will show the latest products of enterprises and share the development strategy plan through on-site special events.

2020/2021 autumn and winter textile fashion trends will highlight the theme of fashion, strengthen docking, provide fabric guarantee for the development of fashion apparel industry, so that consumers can enjoy the fun of fashion consumption through various forms of activities.

Upgrading of service consumption

Cultivate new vitality of fashion consumption

With the upgrading of social consumption structure from survival to development, people are full of longing for fashion elements. From the concern of material to the expression of individuality, experience and lifestyle, the fashion industry is in the golden stage of development. Fashion consumption, as a new growth point of the consumer market, has long been deeply rooted in urban life, grasped the opportunities of fashion consumption, and further stimulated the vitality of the city, in order to better promote the high quality development of Ningbo fashion industry.

This fashion festival has set up a fashion consumption plate activity, not only rich online shopping festival, but also rich offline experience activities. Among them, 2019 Ningbo fashion consumption carnival, create the city fashion product experience week, start the Ningbo fashion consumption map compilation, the Ningbo's major fashion business complex, fashion characteristic block, the big native brand factory store and so on, in the form of hand drawn map, through a single point, linked into a line, and then form a face, mining fashion genes, create a fashion atmosphere. In the same fashion festival, hi buying Carnival will attract consumers and promote fashion consumption.

The activity of fashion and creativity is also a brand new upgrade. The trend of fashion will be back to the main exhibition hall and set up in the multi-function hall of Ningbo International Convention and Exhibition Center. The trend will be in line with the trend of fashion development and absorb more elements of fashion, pioneer and creativity. Through the dynamic publication of overseas brands, famous domestic brands, famous designers, local brands and key institutions, the trend will provide cutting-edge information for enterprises, promote exchanges between Chinese and foreign enterprises and designers, and enhance the internationalization and fashion level of the garment industry. The second KFIP children's fashion week was first launched into the fashion trend to show a number of children's wear brands and designers.