BELLE To Join Juhuasuan Double 11 To Create New Heights

Li BeLLE and Juhuasuan jointly launched the "custom gift box", a double 11 sale of 0 points on the same day 1 minutes sold 4000 sets, 3 minutes 8000 sets of gratifying results. To achieve such a proud result, first of all, thanks to the gradual deepening of BELLE brand's huge consumer data and the new retail empowerment core business, together with the deep insight of consumers and the precise control cost of products based on Ali big data, we can always focus on customers, create a burst box, get consumers' recognition, and BELLE brand will finally become the first in the Tmall fashion footwear industry.

　　 The stronger the BELLE, the greater the natural advantage.

As a brand of Chinese women's shoes, which has long been popular among female consumers, BELLE has been cultivating the footwear market for many years, not only creating a strong business system, but also accumulating huge consumer data, laying a solid foundation for promoting the transformation of new retail business.

Moreover, BELLE's advocacy of "changing all directions" should coincided with the changes in contemporary urban life, including the changing trend of consumption patterns and consumption concepts, as well as more dispersed consumer groups, more fragmented consumption channels and higher commodity requirements.

In the era of big data, supply chain mode is facing transformation and reconstruction. And BELLE has long realized that the ability to use the big data to achieve precision marketing is the key to the supply chain capability. BELLE's efficient supply chain platform and rapid market response capability have realized the demand for consumer oriented production decisions. In addition, BELLE has a good product operation capability. It can digest the consumer data of the front end, make quick adjustments and reactions, respond to the needs of consumers in a timely manner, and achieve the trend of single products in the shortest cycle.

In the Juhuasuan 9th Anniversary 99 gathering ceremony and Tmall double 11 activities, BELLE and Juhuasuan jointly launched the "poly custom gift box" is the best test. BELLE uses user portrait and industry data to link the entire supply chain and become a pioneer practitioner to optimize supply chain relying on big data.

　　 Double 11 BELLE x Juhuasuan push the new gift box again, cooperate tacit to create sales success.

Tracing back to this time, BELLE and Juhuasuan launched the "99 gather custom gift box", which is based on the deep insight of consumers' big data and Tmall's first attempt to create customized products. Sold for 11 minutes, only more than 700 items were sold, 4 hours on sale, and more than 1500 sold. It was the surprise results of the 99 gathering that further verified that BELLE's supply chain capability is accurate data matching for user demand in large markets, and it can form an important closed loop with e-commerce marketing.

Therefore, this double 11, BELLE and Juhuasuan jointly released the "customized boots boots", and also through data insight, predict the trend of fashion, so as to develop products that are most consistent with the needs of consumers. The boots and velvet bags in the gift box are products that quickly match the market demand by observing the trend of the season and the big data of consumers. What is more worth mentioning is that the two sides' cooperation has opened up online and offline. Besides online sales, more than 200 BELLE stores have sold 5000 sets of customized gift boxes simultaneously. Among them, 8000 sets of Limited gift boxes of Tmall BELLE official flagship store were set up for 1 minutes at 0 o'clock on the double 11, which sold 4000 sets and 3 minutes sold out.

In the case of selling out, the customer service consultation volume of BELLE backstage is still huge, and consumers are constantly demanding additional quantities. BELLE electricity providers respond quickly to consumer demand, through the back-end production line, logistics line and front-end marketing team coordination, completed emergency replenishment within 6 hours, adding 10000 sets of boots to customize the gift box, we can see that the effectiveness of BELLE's supply chain capabilities, truly achieved "every deposit is owned by customers".

From the partner side, in the 99, double 11 custom gift box has repeatedly created a good result, Juhuasuan super cost-effective item group through joint head business, based on Ali big data, in each sub category in the inventory of the best goods, and through the penetration from the supply chain depth customization to the selection, testing, sales forecast, and then to the consumer operation, dissemination and other links, gradually precipitated a Juhuasuan one-stop detonation mode.

This mode is based on big data consumers' deep insight + C2B based reverse customization / selection precision control cost, to achieve the highest cost performance goods + features unique to the category and Juhuasuan platform marketing explosion mode.

Guided by big data, Juhuasuan empowerment merchants extract the selling points of products according to the consumers' insight data, enhance the efficiency of transformation and commodity circulation according to the operation strategies of big data, such as pricing and stocking, etc.

Based on Ali big data, BELLE, in addition to the rapid response of the supply chain, is also actively cooperating in marketing communication. Through the station live broadcast, micro Amoy, good goods and buy the list of grass, outside the official WeChat micro-blog cooperation and KOL launch, as well as members touch and so on, a total of tens of millions of exposure.

Always focus on consumers, interpret consumers through big data, BELLE and Juhuasuan are constantly playing beautiful combination of new retail empowerment core businesses.