Original Research: People Feel A Sense Of Awakening By Designing Their Own Works.

In the afternoon of October 9th, the master of Japanese design came to Tsinghua University and brought a wonderful lecture on "new nomadic era and traditional future" in the Tsinghua hall.

There was still half an hour left before the entrance, and the team at the scene turned two from the main entrance to the side door. Enter the venue, quiet and orderly.

Nearly two hours of lectures, the original research from Japan's traditional aesthetics to "Muji" concept and trend, but also shared his recent hot projects "HOUSE VISION", "JAPAN HOUSE" and his pro built "low flying website."

After the lecture, he received an exclusive interview with the Beijing Youth Daily reporter in the background. His hair was full of silver, his face was ruddy and hale and hearty. In an hour's interview, he spoke with a brisk voice, with a strong voice and high spirits. He laughed and gestured gently and amiable.

Just looking at the eyes, nodding the head, the communication of the mind has been realized.

The first impression of Chinese readers seems to be the label of Kaiyuan's father of "Muji". In 2002, he took over the "non luxury, not cheap" MUJI products and developed rapidly. From the 2000 categories at that time to 5000, until more than 7500 kinds, the original research said that in addition to thinking about how to carry forward, he has been holding the Japanese aesthetic: empty concept.

What is the concept of space? Ancient Japanese believed that gods were everywhere in the mountains, in the fields, in the sea, and even in the gaps. "For example, if you pull up a big radish, there may be gods below the radish, and maybe 7 gods on a grain of rice." It is impossible for people to visit the gods. How can we communicate with God? "People put up four small pillars and connected them to the top. It is not that God will come to this empty space, but may enter this empty environment. To build another roof on such a structure is actually the origin of the shrine. It is believed that there will be gods in the empty shrine, praying here, communicating with the mind and the gods. "Emptiness is not nothing at all. Actually, it contains rich imagination."

Original research says that this "empty idea" is different from the western simple (Jian Jie) concept. The early imperial culture used the complex patterns to show the majesty of imperial power. After the end of the imperial power, the owners of the society are changed into the general public. The design of all these articles is not necessary to embody Yan Fuza, but rather a more rational structure that requires the integration of objects, types and functions. More than 150 years ago, the concept of simple was born in the West. 300 years ago, after learning western modernism, Japan designed very simple items.

He pointed to a map. The Japanese islands were far away from the Eurasian continent. He turned the map over 90 degrees. "Imagine, like a slot machine, the iron ball dropped from different countries and landed in Japan all the time. It can intuitively sense Japan's global influence, including Rome, India, and China.

He turned his gaze back to Japan. In fifteenth Century, a civil war broke out in Japan, where goods were stolen and the shrine was destroyed. At that time, the general general, Li Yi Zheng, lived in seclusion in the small village. He could see from the scenes of his seclusion that people began to attach importance to minimalism. "It is the origin of minimalism to create new aesthetics from what seems to be nothing." The concept of space is embodied in every aspect of Japan, such as illustration and architecture. "The minimalist style of Muji is based on such an empty concept".

A poster produced by Muji in Wu Youni saline lake is known, ethereal and clean. Such posters, such as "empty", are also reflected in products, which can lead to all kinds of associations. In fact, Muji does not explain. Why? "Original research grinds with a smile." just looking at the object, just nodding, the communication between the mind has already been realized. It seems to be very simple, in fact, in the design process has been a lot of efforts and exploration. "

When people see many big brands in the world, it seems that they can hear a voice: "please like me." MUJI is not so, it tells people, "I am useful". The original research pointed out two pictures, further explained, "this is a German knife. It is very sophisticated. The fingerprints are carved by the hilt. This is a Japanese knives, and the handle part is not processed. It depends entirely on the human technology."

The more internationalized it is, the more localizing it will be.

As a world-renowned design master, the original research of his most satisfied project, to calculate the creation of the "RE-DESIGN" exhibition in 2000, he showed many common objects in daily life, including design, to the public, so that the public can understand the design better and understand how the design changes life.

Compared with some of the more famous design projects, "RE-DESIGN" may not be as well known as the bookstore, the Yutian airport, and so on, but it seems to be the watershed of his design.

Before that, the original research thinks that making design is a new thing instead of old things, and designing new things must be better than the old ones. Through this exhibition, some of the old things that are used to be displayed in the new form through the designers' efforts, creativity and exploration. Though sometimes "what is designed may not be better than new things", he believes that the greatest significance of this exhibition is to inspire people to re understand and create new enlightenment.

If you sum up your design in one sentence, the original research will not hesitate to say "pay close attention to the essence of things".

Entering the Muji hotel in Beijing, the front gate fence, many people will send out the feeling that "details decide success or failure". The wooden board cover, the ironing table in the leisure room will not lose the quality of the luxury hotel, but also reflect his pursuit of the essence of things.

With the development of the times, more and more people are keen to create their own home environment. The original research has not stopped thinking about the future direction of home development, and soon put into action. Last year, he joined hands with architects and designers in the "HOUSE VISION 2018BEIJING EXHIBITION home exploration Exhibition" created by the bird nest. "No one has ever seen the architectural form" is refreshing. He thinks that various kinds of development can be done around home, which is related to energy, home, mobile, pension and so on, and China has great possibilities in great changes. "Haier and Zhang Yonghe jointly build a small yard with glass to separate the movable space, and cooperate with the use of UAV. Together with Qingshan Zhou Ping, Hua RI's home is built like a wooden box, and the adjacent space can be shared. In places where housing prices are high, many young people would like to live in such homes.

"China's Muji is expanding from a single garment to close to our home life design." He used three dimensional animation to show the latest "Muyang" home built by Muji, without columns and walls, and to divide the space with furniture. The door can be opened completely and the dining table with casters can be pulled out. Every item, every piece of furniture has a space to receive, and the whole thing will have a sense of compactness. Original research says that such an exploration is in progress, "similar home made ten, is a small hotel."

In recent years, he has been doing JAPAN HOUSE exhibition in New York, St Paul and London. Japanese traditional craftsmen and artists also joined in, giving people who have a preliminary understanding of Japan a sense of realization. "The appearance in St Paul is designed by NGO research, and the opening ceremony of the Tokyo flower artist Dong Xin asks the locals to ride around the city with bicycles and flowers. Ryuichi Sakamoto, Miyake Ju and other Japanese musicians and famous artists came to the scene to show their ideas. After a lot of localization projects were carefully planned, the opening ceremony was echoed by the enthusiastic response of 7000 people at the scene.

Today, the world is becoming more and more internationalized. "Internationalization" will make the localization more important. Internationalization and localization are not relative but complementary relationships. The more developed the internationalization, the more will stimulate the development of localization.

Design is a bit of a mistake.

Design is not the original dream. "When I was little, I learned kendo." After that, he painted many years of oil painting from primary school to senior high school. After being admitted to Musashino University, "at the beginning is also ignorant, the accidental opportunity, the university professor feels that I have the talented person in this aspect of art, has pulled me to pass." The original research smiled, "a bit of a mistake."

He even quipped that "high school is Wen Qing, especially reading novels." At one time, she liked historical novels very much. She especially liked Japanese writing Chinese historical novels, such as the history of helping Wang's famous ministers, generals and other biographies. He also likes to walk around by himself, "read thousands of books and travel thousands of miles".

When he got to university, he began to study books in many fields. Now it is "slowly turning the time of reading to writing". He believes that both reading and writing are related to language and writing. "The mission of a designer is to create a sense of awakening and inspire a new understanding through the design of his own work. Language also has this function. Now I am more likely to describe and reproduce my ideas in words and words.

At the beginning of the original research and design field, Shioka Eiko gave him a great impact and vibration, and his design creation was greatly influenced by it. "Shioka Eiko's pursuit of quality is very strict, or even harsh," she said. "If you don't take this attitude to design, you can't get high quality works at all."

He also admired a master of Japanese sculpture. "He is a half breed, and has received a very good artistic education in the West. He not only did very well in the integration of East and West, but also displayed visually in design. I admire him very much.

In his daily life, he was "very much in the mobile state". He also enjoyed the "alien culture" and the "different cultures of Japanese culture". To see some new architectural works, a restaurant or a hotel, which is different from Japan, can give him many revelations. He laughs, "at home is nothing more than watching TV, writing articles and sleeping."

Frequent visits between China and Japan have made a personal impression of the changes in China's design environment: "the pace of domestic design business is advancing very fast, which poses great challenges for Chinese designers. It seems that they have many opportunities, but at the same time the competition is fierce. Japan's single product manufacturing tends to be very stable. Designers have something unique based on Japanese culture, and the competition is weaker. He believes that China now has a lot of integration and is actively absorbing advanced design concepts from abroad. "This is also the reason why Japanese or some foreign designers have done very well in China and have been recognized."

The colorful sharing bike made him feel different. "Last year came a color. There are many different colors coming this year." He tried to get close to design thinking. "Is it a design acceptable to the public, or a very distinctive design? There are things that can be researched and discussed. The pace of China's design development needs to keep pace with the pace of commercial development.

"Japanese painting in the peach mountain age can be seen from the ancient Chinese culture of the Southern Song, which enables people to develop rich associations." He likes China's long history. He also believes that some of the essence will be excavated and regenerated. "Let's look at Singapore. They have also made great efforts in exploring the history of traditional culture. But when I arrived in Singapore, I felt that something would soon get tired of it. Many traditional things in China will not be greasy. He believes that in the long run and overall, many places in China are still ahead. "For example, books, cultural relics and so on, in the hands will feel the existence of Chinese history."

Low flying, why do designers do tourism?

In the past sixty years, the original research institute had done a big thing: he ran a "low flying website". This website, which has just been launched soon, contains more than ten places with rich features of Japanese customs. Every place that is not well known is selected by individuals, photographed, animated and written by him. He also enthusiastically wrote "micro-blog every week to introduce the characteristics of different places".

"Low altitude flight" is to distinguish the landscape above the high altitude cloud. He hopes that more people will be able to overlook the scenery on the low altitude ground and sea, "sail in the inland sea of Seto, and feel the quiet and quiet Japanese style". In this website called "tei-ku.com", we can see the details of the depths of Japan.

This seems to have nothing to do with design. He hopes to make people realize the beauty of Japan and understand its true value through its own hands. "Sightseeing will play an important role in the process of converting Japanese products into value creation. If we simply think that the increasing number of immigrants is the goal, then the tourism industry in Japan will continue to retrogress." It is Japan's industrialization that is facing recession. Japan's design is not innovative, and there is no more direction and trend to excite him. "This may create new waves in the whole design field."

Every link is made by oneself, will it be difficult? The original research is not a physical problem. The biggest difficulty is the adjustment of schedule and time. Shooting at a place may take three days at a time. "At the time adjustment level, I really paid for my hard work". He waved and smiled. "I feel like a big knife artist, and there are one hundred balls in the air thrown up and caught in the air."

To survey, photograph, produce, and introduce the text, he is happy with these things. He pointed to a photo, "this place can accommodate twenty baseball fields, but there is only one place to live in leisure. The residential area is transformed from a very old residential building. It has done a lot of exploration and renovation in cold and hot water and hot springs. Food ingredients are also produced in the surrounding areas. This reminds me of how to excavate and discover the essence of tradition and carry forward it is an important topic.

In the future, the original research has a very big dream: to build a hotel, which is different from simply living and dining, is the ultimate destination of travellers, and is also the place where local customs and customs are concentrated. "Such a startup will also give future partners some information: how to lead the next tourism industry."

He believes that the important mission of designers is not simply to design the signs of the plane, but more to explore more possibilities in daily life and to visualize them. "New ideas and new future are the thoughts of every designer."

If it comes again, it may become a biologist.

In fact, since 2000, as a director of the Japanese design center, he has been teaching at the Musashino Art University. How does a world-famous design master teach students? When I was sophomore, I taught them some methods of design. The graduation design for the third or fourth year will go with the students. Back to the teacher's identity, "I should also strive to improve the duties of my teachers". He believes that teachers are more about designing a topic for students, and how to guide them to come up with a surprise work. "The process of setting the topic and setting up the process shows the level of a teacher. We must think it over. "

In teaching, he has a special feeling, "in the face of problems in universities, in fact, enterprises in society will also face the same problem". In the face of these parallel problems, "think of ways to solve it, many times with students progress together."

How can you keep your design sharp when you multitask? "Laughs," some people like to clean up their tables, but your creativity will disappear together in the process. His habit is that there are many designs on the table, including flat, real estate and all kinds of designs. It may be in the middle of the unfinished state, but these fragments often give him a sudden inspiration.

Original research thinks that as a designer, there is a desire: it wants to relate to every aspect of the world through its own design. "This kind of positive consciousness should always exist. Do not stick to some narrow and narrow scopes. In this way, the specific work you will involve will be more and more extensive.

Does he want to walk in the forefront of the era? He didn't think so. He even thought, "if there are trunk roads and trunk roads, there will be no followers." In his view, some of the old, neglected things, after his design transformation, give people an illusion: let people feel that this is a new concept. "Like a running race, on the ring runway, the person who runs first in the front is over a lap, and it seems that the person who runs behind is the fastest runner."

If you start again, you will probably become a biologist. "I like watching biology, especially marine life. The small creatures along the coast will be examined by microscope.

Looking at the young people here, he is very earnest. "Life is long. Don't worry too much about success when you are young. If your life is set for one hundred years, if you succeed at forty, you still have a long sixty years to go. Maybe you will go to another way. In middle age, there are many possibilities in life. "