Exclusive Interview With SORONA Asia Pacific Business Director Zhou Jin: SORONA Fiber Will Give People A Completely New Experience.

As a 217 year old science company, DuPont has been in the forefront of technological innovation, especially in the textile industry. Speaking at the exhibition about the prospects of SORONA, the SORONA APEC Business Director Zhou Jin is confident: "people are looking for more environmentally-friendly materials, but at the same time, they also want to be comfortable, beautiful and wear decent material. We feel very lucky because SORONA can meet these two needs at the same time. "

Leader of memory fabric and new elastic fiber

In the new textile industry, SORONA has become one of the few that can steadily occupy the market in the past more than 10 years and continue to innovate and develop. Fiber material One of them is the memory fabrics and elastic fibers that are well known in the market. Memory fabrics are mostly used for making jackets (such as jackets, windbreaker, down jacket fabrics). This fabric is very unique: soft and smooth, and can wrinkle at will, but with a touch of hands, wrinkles can be restored smoothly. Another kind of SORONA's fiber is comfortable and elastic. It is usually used in the development of various kinds of elastic fabric. It is widely used. From swimsuit to high fashion, from sports T-shirt to jeans and trousers, it can make the product comfortable and elastic even with no spandex. All this stems from the natural "small spring" molecular structure of SORONA material, which automatically restores itself after stretching.

New changes brought about by SORONA

Chief executive Zhou said that since its entry into the Chinese market in 2004, SORONA has become a fashion trend in the field of textile and clothing, and has attracted considerable attention in Asia, as well as in Europe and North America. The reason is that it is a typical combination of high performance and environmental protection: SORONA is a part of bio based products, its core raw material comes from plant sugar. At the same time, the fibers and fabrics made of it have multiple excellent performance combinations: soft, dry, elastic and conformal, and so on, which can meet the designer's greater freedom of design.

Guarantee of high quality fabric

stay SORONA Besides the two major applications of the exhibition, the exhibition also shows more innovative achievements.

How can we get comfortable fur fabrics while not hunting animals for fur? Or, how to further enhance the fabric's thermal effect? And so on, all of these questions are in SORONA.

The artificial fur made of SORONA fiber can also give people a real skin care experience. The warm filling materials made of SORONA short fiber and recycled polyester fiber provide more choices for the brand to pursue sustainable development: the product can not only be close to the warmth of the down, but also has a distinct environmental protection concept. Not only that, the involvement in the field of footwear products makes the knitted parts of the upper part of the shoe always maintain a comfortable elasticity, a better return to shape, and a breathable and sweating function. It is worth mentioning that SORONA can partly replace spandex in elasticity and endow fabrics with durable elasticity and excellent shape recovery. "Unlike spandex, spandex will be damaged after washing, drying, contacting chlorine or high temperature. So if you wear elastic pants with spandex, you will find that the knee will soon be loose. Spandex is easy to be aged, and its resilience is not good. However, SORONA has no such problem. It is not easy to lose its elasticity after repeated washing and stretching. Of course, clothing is more conformal and durable.

The future of SORONA will be available.

Director Zhou revealed that DuPont We are constantly seeking cooperation to release the infinite possibilities of materials. In addition to working closely with downstream value chain customers, SORONA is also a strong combination of innovation and innovation. For example, the cooperation with Sateri (SAI Deli), combined with their environment-friendly concept of Cox rayon viscose fiber, complementarity in performance and joint development of high-performance comfort fabrics, has great potential in underwear, home furnishing, leisure and professional wear. In the eyes of chief executive Zhou, SORONA has both sustainable development and unique combination of performance, which will bring lasting innovation and surprise to the global textile and garment industry.