European And American Maternity Dress Brands Want To Share The Chinese Maternity Market

The huge market of maternity wear has made many European and American maternity dress brands "jealous". They have strong capital and strong design team ready to enter the food market in China, and the result is unsatisfactory.

Thanks to the high proportion of professional women, the domestic spring market for pregnant women's clothing market is very demanding for professional wear and outdoors clothing.

According to the statistics of the Family Planning Commission, in recent years, China has a population of about 16 million ~2200 per year. Compared to the surrounding areas of Asia, China's huge population base has become the unique advantage of the Asian maternity dress market.

According to the analysis of market demand and future development, China's "big belly economy" will be allocated to the potential market share of the maternity dress market by 5 billion yuan.

In Asia, China also occupies the top spot in the PK of the Japanese maternity dress market in Japan and Korea.

Japanese maternity dress is the first to start in Asia. Because of the large number of home women and low birth rate, Japanese maternity dress has more advantages than its incomparable underwear or underwear. The development of maternity dress is not strong.

Similarly, the majority of Korean home women, maternity clothes are also underclothes or underwear, as the 40 million population base in South Korea is small, the development of the maternity market is also weak.

The maternity dress in Taiwan, China, developed earlier, because the population of Taiwan is only 23 million people, and the birth rate is low. The annual birth population is only equivalent to the birth population of Shanghai, and the business district of Taiwan is scattered, and the maternity dress market has been gradually shrinking.

The first brand of Chinese maternity dress "October mommy" earlier realized the connection between maternity dress and fashionable dress, became the "leading sheep" of the industry, and attracted the hunters in neighboring countries.

Under the upsurge of Korean women's clothing brand and design style entering the Chinese market, some brand agencies in South Korea hope to introduce China's October MMM maternity dress brand to Korea.

The huge market of maternity wear has made many European and American maternity dress brands "jealous". They have strong capital and strong design team ready to enter the food market in China, and the result is unsatisfactory.

The main reason is the great difference between the eastern and Western childbearing culture. Asian women are greatly valued by their families when they are pregnant, as well as various customs such as confinement or even full moon.

In dress, the eastern and Western women's preferences for maternity dress are also different from their tastes. European and American pregnant women emphasize that the body curves are beautiful, the fabrics are mainly made of elastic chemical fabrics, while the pregnant women in Asia are beautiful with concealed cover, while the fabrics are mainly natural cotton and bast fiber.

In China, most of the maternity clothes are sold on the same floor as baby products, but the mature maternity dress brands such as October mom are more suitable for setting up cabinets in the underwear area.

Based on the experience accumulated over the past 10 years and the analysis of consumer psychology and consumption habits, the physical change of pregnant women is first of all a change in the chest. Therefore, the first requirement of expectant mothers is to buy underwear. Especially in the early stage of pregnancy, pregnant women will not basically focus on baby products, so it is more reasonable for pregnant women to wear underwear in the underwear area.

According to the survey, after 6 months of pregnancy, the psychology of women has been adjusted well. At this time, the mindset of consumption has shifted from perceptual to rational, and the ability to consume maternity clothes will also be limited. Therefore, pregnant women entering the underwear area can better grasp the life cycle and business opportunities.

In European and American countries, maternity clothes are sold in women's wear areas in department stores, and the unit price is higher than that of women's clothing at the same level.

In Japan, the sales area of maternity dress is in underwear area.

With the introduction of a large number of Korean version of women's clothing, if a woman wears a high waistline, people will think of it as a style of women's clothing rather than considering that it is a maternity dress.

The fabric and comfort of maternity dress are unmatched by fashion women's clothing. The shape of the new mother has not fully recovered after the birth. Fashion maternity dress can completely replace the women's clothing and extend the service life.

Therefore, with the progress and rapid development of the industry, the design of maternity dress has been integrated with fashion. It is also a substitute for Chinese women's clothing.

The Chinese maternity dress market is still a half complete cake. There are still many foreign brands to divide up the food. How can we enjoy it alone? The brand companies are still groping for it.