Ali Baby Children'S Clothing Marketing Line To Create Children'S Clothing Market Business

Ali baby is the forerunner of the Chinese brand discount children's clothing store. In this market, this new and bold marketing mode has achieved initial success.

The success has been attributed to the deep analysis of Ali baby's children's clothing market for a long time.

In the past 20 years or even more, the concept of children's clothing is very shallow.

China's national conditions determine the concept of consumer facing.

In fact, it is not only the field of children's clothing, but also the development of adult clothing in China has undergone 30 years of rotation.

When our country is in a period of pition from planned economy to market economy, people's requirements for clothing are only warm and decent.

Before birth control, every family's children experience childhood and old clothes, parents wear clothes, and children wear clothes.

Therefore, people in that era did not pay attention to the styles, colors and even the profound influence on children's growth.

As a result, today's children's clothing market has become an almost impossible myth for people of that era.

In recent years, the consumption of children's clothing in China has increased by more than two figures. Children's clothing has become a new growth point in the development of the clothing industry. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practical life of the past to the pursuit of beautiful and fashionable style.

At present, the pattern of children's wear market in China is that foreign brands and domestic brands occupy half of the market.

In the domestic brands, only 30% of the enterprises have their own brands and are stationed in 123 cities. The rest of the children's clothing is in disorder and scattered in the countryside.

With the quickening pace of urban construction, the shopping mall environment and the scale of shopping malls are close to the commercial facilities in the primary market. This provides a marketing platform for the introduction of children's wear brands to the two tier market.

More and more parents are willing to choose brand children's clothing for their children.

The view of mass consumption has always been centered on the "good quality and low price". Therefore, it is a promising way to establish children's brand discount stores as soon as possible, and to provide parents with low price brand children's clothing.

According to the survey, the annual sales volume of children's clothing is 8-25 billion in China. Experts predict that children's clothing will increase by 19.5% in 2010, reaching about 3000000000 in 2010, with a market value of more than 150 billion.

Since 2005, China's fourth birth peak has come to this peak for 10-15 years.

By the end of 2008, the number of children aged 0-14 years in China was 250 million. In 2008, the size of children's clothing market in China reached 55 billion 200 million yuan. It is estimated that by 2013, the size of children's clothing market in China can reach 92 billion yuan, and the scale of Chinese children's clothing market in 2008-2013 years will still maintain an average annual compound growth rate (CARG) of 10.8%.

In the next ten years of gold, children's clothing will have the most powerful consumers in history, and there will be a large number of new baby bases. The children's clothing industry will continue to follow the benign development track.

Therefore, Ali baby adhere to the brand discount shop route not only to meet the needs of parents for children's clothing brand, but also in line with the price of public consumption, coupled with the broad market prospects, Ali baby opened the marketing line will create a new round of business war in our children's clothing market.