"Big Belly Economy" Maternity Dress: Small Products Make Big Market.

Despite the financial crisis last year, the industry of pregnant women related to the "bellied economy" has grown against the trend. According to the National Bureau of statistics, the total birth rate was 16 million 150 thousand in 2009. According to expert analysis, suppose that every expectant mother only consumes 300 yuan maternity dress. According to the market demand and the future development analysis, this will bring pregnant women's market share of 5 billion yuan per year. The survey found that China's "big belly economy" made the maternity dress industry a fast developing and new force that can not be underestimated in the garment industry.

A company has opened thousands of stores nationwide in 5 years.

In 2005, a clothing company in Shenzhen didn't expect that the growth of pregnant women's clothing market would be so good. In just four or five years, the number of pregnant women's lingerie terminal service stores has reached 1000 and spread all over the country. There are more than 60 service outlets in Shenzhen. Last year's financial crisis, the underwear of pregnant women did not rise, but the trend increased by 30%. The manager said frankly that she specialized in maternity dress for pregnant women's underwear and auxiliary clothing. "I didn't think much of it when I started my business. I just felt that I should give pregnant mothers better care, so that pregnant mothers can wear more comfortable professional underwear fabrics, so that underwear can better support breasts and prevent breasts and abdominal relaxation.

The price is high, the market is very popular.

In recent days, I visited the pregnant women's clothing counter of Jing Tian Bao and Xinghe rainbow and Nanshan rainbow, and found that the price of pregnant women's bra is different. The price of pregnant bra is about 220 yuan, the price of pregnant bra is 120 yuan, and that of 010 pregnant women is between 198 and 445 yuan. This year's fashionable new cotton dress for pregnant women is worth up to 300 yuan.

A pregnant woman who was unwilling to give the name of the maternity dress company told the author that the clothing industry of the pregnant women was developing rapidly. The company had 3 competent employees in the last few years, leaving the company to become the object of competition. Fortunately, despite the growing number of people fighting for cakes, the cake is getting bigger and bigger with the emphasis on 70 of the quality of life and the arrival of the younger generation after 80. He believes that the market share of maternity dress 5 billion yuan a year is far underestimated. A pregnant woman from pregnancy to production, with the gradual growth of the baby and the replacement of the season, need at least 5 to 6 sets of maternity clothes, 3 sets of maternity underwear, a pregnant woman's clothing consumption far more than 1000 yuan, some even more than 3000 yuan, and some fashionable women consumption even up to tens of thousands of yuan.

The radiation protection function makes people see things in a fog.

In the maternity industry, radiation protection clothing has become the leader in the market segments. I visited the major shopping malls in Shenzhen, and found that the price of radiation protection clothing is generally expensive. The average price is 600 to 800 yuan, and the price is higher than 1400 yuan. Although the price is high, consumers often wonder whether such a maternity dress can really prevent radiation.

In a store of "Hui Bao", the salesperson clearly told the author: "mobile phones, computers, televisions, and microwave ovens all have radiation. In the first two or three months of pregnancy, they need to buy protective clothing, because the impact of early pregnancy on the fetus is relatively large."

The author has learned that the radiation proof maternity dress sold on the market is mainly divided into three types according to the radiation protection materials and protection methods used: metal fiber series, many examples of fabric series and silver ion series. The latest silver ion fiber series is the most expensive. It is said to have antibacterial and antistatic effects, blocking electromagnetic waves up to 99.9%. Salesmen in the promotion, not only the radiation proof maternity dress is called "high-tech products", but also produced a test certificate of Shanghai or other institutions, the 0.01MHZ to 3000MHZ radiation barrier rate of up to 99.9%.

What kind of clothing can really prevent radiation? What kind of clothing is the best radiation protection clothing? The search found that the market is still mixed because of the lack of national standards for radiation protection clothing. I interviewed a number of experts, including doctors and pregnant women manufacturers. They suggested that consumers could ask for on-site tests to test the effect of radiation protection, choose a good brand, try not to buy online, so as not to be cheated.