Huidong Shoe Enterprises Get Out Of Financial Crisis

In Huidong County, the shoe factories and shoe materials shops on the street have resumed the noise of the past.

The machine turned, and the order came back. Many shoe bosses told reporters that they were almost unable to finish their orders now. Large and small businesses are now hiring a lot to stabilize their orders.

Huang Zhunan, deputy director of the Huidong people's government, said that there are more than 3700 shoe industry enterprises in Huidong County, with more than 8000 supporting enterprises.

At present, the order has been restored to the level from 2005 to 2006, and the county's shoes export is 700 million pairs in 2006.

Although the export prices of women's shoes are generally low this year, the increase in orders has eased the crisis of enterprises to a certain extent.

Huang Zhunan said that despite the baptism of the financial crisis, the shoe industry is still a sunrise industry, and the space for making it bigger and stronger is very large.

More than 80% of shoe enterprises in Huidong county are local people, with more individual businesses and lower costs.

In the financial crisis, the financial chain, management, orders and other problems, some enterprises have appeared to stop production and bankruptcy, but the overwhelming majority of the enterprises have survived, and the overall vitality is very tenacious.

In this financial crisis, many small enterprises in Huidong County, with weak brands and relying too much on OEM and processing trade, had to embark on the two pioneering path of upgrading industries, creating brands and changing the mode of trade growth, and strive to achieve the overall leap from unlicensed, OEM to famous brand, and enhance the overall competitiveness of products.

Huang Zhunan told reporters that the footwear industry is a pillar industry supported by the local people and has put a lot of effort into it.

In this financial crisis, the local government has applied for enterprises to apply for all kinds of special funds at various levels, guiding enterprises to increase capital investment, introduce new equipment, use new technologies and develop new products, thereby enhancing the capability of independent innovation of enterprises, and further promoting the pformation and upgrading of enterprises.

Today, the county has 9 national inspection free products, 27 famous trademarks in Guangdong, 9 famous brand products in Guangdong, 51 famous trademarks in Huizhou, and 35 famous and famous products in Huizhou, forming a group of famous brand trademarks with a certain scale.

The reporter also learned that a modern shoe industrial park planned for the first time in Huidong county to invest RMB 450 million yuan will be invited in the near future. At the same time, the shoemaking enterprises in Huidong county will be integrated into the park to form a shoe industry town that integrates production, R & D, logistics, storage, exhibition and shops to consolidate the status of the production base of women's shoes in Huidong.