Xinji Leather City: Seize The High End And Strive To "Break Through"

“ Why, you; PI Du & Chen 8217; Do you also produce textiles and garments&# 8221; Come to Xinji City Leather City famous flower leather clothing store, just entered the door, heard a consumer point to the sample in the counter to ask.

Li Zhansheng, chairman of Minghua leather company, smilingly took down a garment and handed it to him&# 8220; Ah, it's leather! So thin and light, I thought it was made of cloth&# 8221; Consumers praise.

I picked up the leather dress and found it was lighter than the down jacket. It completely overturned the impression of thick and heavy leather in my mind&# 8220; This is the trump card we made last year&# 8212;&# 8212; Ultra thin washed leather, only 0.3 mm thick. It is not only light and thin, but also overcomes the shortcomings of difficult cleaning and inconvenient ironing&# 8221; Pointing to more than 200 new styles in the store, Li Zhansheng is proud to introduce that Xinji leather clothes are not only fashionable in fabric, but also in line with international fashion.

The leather industry is the largest pillar industry in Xinji city. The annual sales revenue of 1148 leather enterprises is more than 10 billion yuan, which is known as ＂ x ＂ 20; China's capital of leather; It's a good reputation. But for a long time, more than 85% of Xinji leather garments were exported to Russia, and they took the road of winning by quantity, with extensive products, single variety, inferior quality and low price.

Once upon a time; Stupid and stupid; How to start Xinji leather industry; Fashion trip&# 8220; The international financial crisis, let Xinji leather industry suffer heavy losses&# 8221; In the face of the reporter's questions, Xu Min, deputy director of the Management Committee of Xinji garment industrial zone, said that in the face of the crisis, the lack of innovation in Xinji leather products has become increasingly prominent.

For example, most leather enterprises do not have professional design and research personnel. They mainly rely on imitation and run against each other on the same scale, grade and style. When the varieties are sold well, they will rush forward; When the market is light or the products are seriously unsalable, they will compete at low prices and compete maliciously.

The international financial crisis surged on the shore. Now, where is the new way for this traditional industry? On February 27, in the R & D center and design room of Dongming Industrial Company, engineers from Hebei Branch of China Leather Research Institute were guiding the technical personnel of enterprises to carry out various tests.

“ Spring is the plan of a year. At present, many enterprises are sparing no effort to hire experts and pay close attention to R & D; Secret weapon; How about it&# 8221; Xie Shaoming, chairman of Dongming industry, said that at the beginning of this year, the enterprise invested a lot of personnel and capital to develop new products with high added value, and prepared to put them on the market when the peak season comes, so as to seize the commanding height of the industry.

“ At the beginning of January, more than 10 of our engineers were robbed by leather enterprises&# 8221; Li Chunyang, an engineer of Xinji leather Productivity Promotion Center, said that enterprises are becoming more and more aware of developing new products and applying new technologies. The city has set up a leather Productivity Promotion Center to provide enterprises with technical promotion, personnel training and other services, and help them solve the problems such as lack of scientific research personnel and weak technical strength.

According to reports, Xinji city has launched a talent development plan to speed up talent training through marriage with colleges and technical secondary schools, scientific research institutions and the establishment of leather technical schools. At the same time, actively explore the establishment of leather design and development companies, accelerate the cooperation with Hong Kong, South Korea, Italy and other regions and countries, and promote the overall level of the garment industry. At present, Xinji city and Beijing Institute of fashion jointly set up leather clothing Research Institute, Northwest Institute of light industry and Sichuan University jointly set up experimental bases, more than 80 enterprises have established their own development and design institutions, and more than 20 internationally famous experts and professors from Italy, Finland, the United States, Germany and other countries are employed as technical consultants to develop and develop new products with brain, wisdom and talents.

Keep up with the market to develop new products, accelerate transformation and strive for breakthroughs. Over the past year, Xinji leather industry has invested a lot in importing more than 100 sets of advanced equipment from Italy, France and other countries, and developed more than 200 new varieties of fur clothing, cashmere clothing, knitwear, sheepskin upper leather, wool leather and leather sofa leather.

On the afternoon of February 26, we saw a busy production scene in baodefu shoe-making company. Baodefu is one of the few enterprises in Xinji where the efficiency did not decline during the crisis&# 8220; All our products are exported to the United States, and the demand exceeds supply&# 8221; Manager Zhu, the person in charge of the company, introduced that last year, Xinji plum blossom Leather Co., Ltd. and Taiwan shoe enterprises jointly established baodefu shoe making company, with an annual output of 11.4 million pairs of high-grade leather shoes. Since then, Xinji has ended the history of only shoe-making enterprises with shoe upper leather&# 8220; Xinji leather products are mainly leather clothing, other products have not yet formed a scale. The product variety is single, and the enterprise's ability to deal with risks is weak. Now the leather industry is speeding up the extension of the industrial chain and opening up new markets&# 8221; Xu Min introduced a number of high-end shoe-making, leather sofa, car cushion and other industrial chain projects, which will realize local production, local transformation and appreciation of leather products.

On the afternoon of February 27, passing through the entrance and exit of Xinji on Shihuang expressway, two exquisite large-scale road signs advertising Dongming clothing and bailite leather clothing were very eye-catching&# 8220; Now, the brand awareness of enterprises is very strong, such advertising has never been before&# 8221; Xu Min sighed.

After the start-up stage of OEM production, Xinji leather is trying to build its own brand. At present, Shulan, Dongming and iluqi have won the title of China's famous brand products, and 14 have won the title of provincial famous brand products and famous trademark. Last year, the Xinji municipal government raised funds from various sources and launched a publicity campaign on CCTV and local TV stations in the main product sales areas to strongly promote the product; Xinji leather; Brand.

Independent innovation, creating famous brand, extending the industrial chain, Xinji leather Co., Ltd; Triple jump; Try to get out of the mess. According to statistics, last year, Xinji leather industry achieved more than 50 technological innovation achievements, developed more than 30 new products with high added value and high foreign exchange earning, and domestic and international trade grew strongly.