Why Does "The Ugliest Shoes In History" Become UGG Qian Shu?

The comfortable foot feel lets UGG first wear to the small Anderson foot, in order to match the daughter with the daughter, Anderson also tried to wear a UGG.

Anderson has been impressed by its outstanding warmth and comfort, and people have seen Anderson wearing it from the eight diagrams. He began to wonder why the popular actress liked the eccentric boots so much.

After raising the curiosity of a handful of popular sensitive people, Deckers decided to give the UGG.2000, the American talk show queen Oprah, to the stars who were most exposed by paparazzi.

Winfrey liked it very much after receiving the UGG sent from Deckers, then bought 350 pairs for all her employees, and presented them to the audience in the "Oprah's favorite" unit.

As a result, people began to pay more and more attention to this strange shape, but many celebrities are reluctant to put their hands on it, Gwyneth.

Tero and Cameron.

Diaz and Leonardo.

Dicaprio and even Spielberg's family often wear UGGAustralia in public, and their street pictures often appear in fashion magazines. "Setting an example" affects people's daily wear trend.

The UGG craze has finally left the fashion world no longer able to pretend to be deaf and dumb. In 2003, as the fur shoes began to appear in fashion shows in Milan and New York, the fashion top people who had resisted UGG finally finally recognized UGG's fashion status.

The full fall of fashion discourse circles has accumulated enough psychological heat.

More and more curious people began to search where they could buy UGG.Deckers, and then began to turn to the consumer market. They joined hands with Nordstrom, a large US chain corporation, to announce that every American family allowed 4 pairs of UGG to be purchased at Nordstrom.

The "limited" gimmick enlarged the curiosity of people before, and at that time, the front row of the counters grew up, and this became the best advertisement to attract more people to join. The popularity of the "ugly shoes" was finally brought to the boiling point.

Many people think that this is just a "high fever" that the fashion industry has occasionally happened. It will soon fade away, but UGG has kept the heat for five or six years, and there is no sign of recession.

A department store manager who has been selling UGG for many years said: "every year we think that this year will be the last year of UGG sales, but consumers who came second years ago still do not see any reduction."