XTEP, Anhui, Hefei Holds Third Quarter 2010 Order Meeting

A few days ago, XTEP held the third quarter ordering conference of XTEP brand in Hefei, Anhui. More than 5000 distributors and franchisees attended the conference, and the annual increase in orders was 23%, which attracted the attention of the industry in 2010.

According to the introduction, in the growth of orders, the order amount of clothing products increased by 25% annually, while the performance of shoes products increased by 22% year on year. The number of two kinds of products all increased by double-digit, and the average selling price increased by the number of units.

Among the major product lines, the amount of running shoes developed by XTEP increased considerably, an annual increase of 40%, an increase of 30% and an average price increase of 10%.

In the third quarter of 2010, XTEP continued to launch multiple product lines, including a total of 408 garments and 328 shoes, with a focus on running shoes, two fashion lines for "fashion running line" and "professional running line". The professional running line contains dual core shock absorption function, which can effectively save physical fitness.

In terms of clothing, this season joined the "urban environmental protection series", with the theme of environmental protection and natural fabrics as design elements, promoting the spirit of natural harmony.

In addition, XTEP also launched the "outdoor series", which is resistant to wind and rain, and is warm and breathable inside. It is suitable for outdoor activities under various weather conditions.

XTEP President Ding Shuibo said, "the economic climate has been warmer, and China's domestic demand continues to be strong. XTEP's orders in the first three quarters of 2010 have achieved an ideal increase.

In the future, XTEP international will continue to implement the spirit of "let sports be different" and introduce different fashion sports products to bring different sports enjoyment to customers.