Zen Clothing Shop: Positioning High-End Playing "Leisure Card"

East Si Nan Street is the first fashion shop in Beijing, where many characteristic shops are constantly changing with the development of the times.

"Zen clothing workshop" is in such a fashion, for the people who like it exudes its own unique charm.

The bean spirit, which is also a shop owner and designer, creates a brand spirit for "Zen", that is, "one leisure, one freedom, no one is confused, everything is self looking".

The person crossing the "Zen" dress said, "wearing such a dress is not a reflection of the self pity, beautiful and proud woman Eileen Chang who wrote" changing clothes ". It is not lonely and sad, but rather leisurely and comfortable.

Because the experience of Zen is "drinking like a human being, being warm and self aware". You need to rely on your own experience.

Bitter sweet to create brand

In 1996, Dou bean from a remote village in Henan went to the Central Academy of fine arts to major in Chinese painting with the dream of art.

The economic hardship had made her quit school after half a semester, but later, owing to the help of teachers and classmates, she could continue to hold on to her dream.

With a baby face, the students call her Doudou, and few people remember her real name.

After more than 10 years of graduation, I have eaten countless hardships and even changed my original intention. Doudou finally had the beginning of today, but there was no chance to say thank you to them.

So she opened "Doudou" as a trademark, just to thank those who could not forget.

Doudou emphasized: "I don't want to do things that I don't like to do to earn money. I think the beauty of Chinese painting and costume art is interlinked, so I think of opening a clothing store."

The inspiration of artistic creation comes from life. Doudou hopes to embody the artistic style of her traditional Chinese painting through clothing, so as to harmoniously integrate the two, and really apply it to her learning.

"Zen clothing workshop" can be said to be a self produced clothing store, from 2001 to today, from the original aisle of the staircase to the present independent shop, has experienced many setbacks, during which the SARS period has been closed for three months.

Doudou said: "at that time, I was alone, taking seven or eight pieces of cloth every day, especially sinking.

Buses refused me to go up, but I could not afford to take a taxi.

Fortunately, now that we stick to it, the situation gradually improves.

Some netizens complain that the price of the product is too high and turns around in the shop. It is found that the price of the clothes shop is really low, compared with other clothing stores of similar size, and there are few adjustments even if customers complain.

"We can not only look at the cost of products, but also the ingredients in design. We need to innovate every day, and the manpower and material resources should be calculated." the answer to beans is very straightforward. "Many things can not be measured by money, but from different angles, it will have different effects.

Just like a Xuan paper, it will not cost much more. But when a famous painter created it, its value far exceeded the value of Xuan paper itself. The last concern was not the Xuan paper, but the painting carried by this paper.

In the final analysis, we like it. We now have more than 1000 members. This shows that there are always people who like my style, while others like it, and it has the value of existence.