Small Clothing Business Creates Exquisite Taste To Attract Customers.

In Panyu alone, there may be thousands of self-employed boutiques.

This mode of operation is usually referred to by practitioners as "grabbing meat" in the cracks between the mall brand and the wholesale market.

How can small businesses attract customers and make big profits?

It is not difficult to break through in this self-employed individual. The key is to dare to innovate.

A clothing store boldly introduces the business model of "boutique + coffee".

"The purpose of this is to distinguish the shop from other ordinary boutiques.

This not only impress consumers, stimulate two-way consumption, but also create a brand image of taste.

The chain clothing shop responsible person Luo told reporters.

The shop is located on a busy street with an area of about 85 square meters. The first floor has 4 zones, namely, clothing, fine goods, jewelry and shoe bags. The two floor is a loft form, located in the coffee area, which is arranged very exquisitely.

In general, clothing stores are much the same, but the biggest difference is just the difference in clothing, Ms. Luo said.

Nowadays, customers who have the ability to consume are very sensitive. It is not easy to attract them to spend again, let alone the brand effect of establishing stores.

"So, in this branch, we initially tried to introduce the compound mode of sighing coffee."

"Here, you can relax your coffee, luxuriously enjoy fine desserts, and read the latest fashion information," she said. "There is plenty of time to choose a dress that makes you look stunning and a boutique designed by a famous teacher."

Ms. Luo further explained that the cost of arranging the two floor to a coffee shop is not high.

Several tables and chairs, coffee machines, drinks machines, the necessary food and so on, the cost is less than 30 thousand yuan.

"But it creates a high quality and small asset atmosphere for shops.

Let the customer make a good impression.

Miss Li, who is sighing tea, told reporters that she was tired of shopping and just passed by the shop. She was attracted by the cafe on the 2 floor.

"After finishing the boutique, I happened to be here for a rest.

It gives me a different feeling. It's very interesting and comfortable. "

Miss Li said she had enough rest and bought some clothes and boutique in the shop.

Actually, there are quite a lot of customers like Miss Li.

Besides the boutique, the mini cafe has brought some economic benefits to the store, Ms. Luo said.

It is understood that the introduction of coffee shops into shops has been popular in Europe for many years.

The elegance of the coffee shop and the fashion and elegance of the costumes are a great trick to attract readers.

According to the insiders, the sales mode combined with coffee shops and boutique shops provides customers with a comfortable experience of shopping.

Even if they did not buy clothes or boutique at that time, coffee shops could attract customers to spend again, thereby establishing consumer dependency and laying the foundation for future consumption.

In fact, not only is coffee + clothing, diversified development has also led to the emergence of a variety of integrated shops in the market: Bookstore + coffee, photo studio + coffee...

Perhaps this diversified cafe is better suited to the nearby consumer market.