How Can Apparel Terminal Retailers Order?
The most troublesome thing for apparel terminal retailers is the poor product sales and vicious inventory.
The slow-moving goods are more and more cheap. The vicious stock is like a stem in the throat, which not only causes the old and outdated impressions of the store goods, but also hampers the listing of new products and creates a vicious circle.
Therefore, avoiding product over season and eliminating malignant inventory is the primary topic to ensure the benign operation of brand monopoly and easy profit.
A large number of facts have proved that the market risk coefficient, profit margin and market competition are among the brand agents. Moreover, from the macro market development trend analysis, the market has entered the brand climax. In the strong brand market, scientific ordering and scientific stocking are the key to solve the headache problem of over the past sales and vicious inventory. How to make scientific orders must be based on objective facts and make conclusions through scientific analysis.
Ordering is like a treat. First, we need to know the taste of the diners. We should not only invite people to eat enough, but also invite them to eat well. The provincial agent is the host of the guest, please ask every store.
First of all, in terms of appetite, we must first understand what they need to eat. This requires that each agent must make sure that the best display scheme of each specification can be divided into several districts, and which goods should be displayed in each district. These goods must have several series, several styles and several color systems. It is very knowledgeable and scientific that goods are sold, goods of concept, colors and so on. For example, a 60 square meter shop should display at least a few series of products. Each series should have at least several styles. Each color should have at least a number of colors, and each color system should be displayed on several screens to ensure the basic display requirements, ensure the serialization and level of product display, and reflect the systematic superiority of the brand monopoly. Otherwise, it will reduce the market's satisfaction and brand image, give people a sense of single product, lack of choice and comparison, and ultimately lose the chance to make a deal. Therefore, in order to achieve scientific ordering, we must first understand the importance of basic display, and then use the professional buyer's brilliant vision to plan the display content, that is, order.
Order should be based on the local cultural environment, fashion trends, consumer tastes, habits, etc., with a brilliant buyer's eye, to each subordinate store distribution. Buyers must be able to accurately grasp the local fashion trends, clothing preferences, consumer psychology, etc., if you are not sure, you can also explore in the franchisee, shopping guide, training buyers; brilliant buyers for ordering is very important, with professional buyers, then what to eat (ordering, stocking) problem is really a scientific solution.
It solves the problem of what to eat, and then comes the question of how much to eat. That is how to eat.
First of all, we need to figure out how much food we need and how much food we need. That is to say, before ordering, you must find out how many stores you have, how many stores should be sold for each store, and how many stores will start operation in this quarter, and how much more goods will be needed to ensure that the best way to start a business. Combined with the scientific analysis of the basic display of various specifications, the final quantity of the order is finally determined. Only in this way can we have a good idea when ordering.
But some people may have a lot of backlog. If the stock is replenish, it will be possible to increase the risk of inventory and form a vicious circle.
In fact, the product must focus on the market demand, all to meet the market demand as the purpose, in order to improve sales performance, in order to profit. Clothing management is a perceptual economy, and products should follow the fashion trend. Therefore, we must make a prompt decision to deal with unsalable goods, and we must move the knife when we are not stagnant. It is your loss process from slow sales to dead goods. Sooner or later, we often lose less, and the new products are fast on the shelves, the volume of pactions will be increased, the volume of goods will be maximized, the profits will be maximized, and the risk of inventory will be eliminated.
The advanced concept of scientific ordering and scientific stocking is conveyed to every agent or terminal merchant by the French top infant brand louistocool (Louis Diego). Even stronger agents, we must truly understand and implement the brand franchise rules of the game, and strengthen the execution effect through the systematic operation of the company. We should open up the market and build the network in a planned way, make use of scientific ordering and scientific means of stock, skillfully use the purchase and sale system, avoid risks and promote sales, so as to truly maintain the "store side" and "nanny" terminal maintenance.
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