Ningbo Clothing Fair Fills In The Short Board Of Clothing Design And Marketing

The theme of this Expo is "neon Oriental, creative Ningbo". It is sponsored by Ningbo Municipal People's government and China clothing association, supported by Zhejiang economic and Information Committee, and Ningbo economic and Information Committee.

The number and quality of exhibitors are high.

Founded in 1997. Costume Fair It has played an important role in building a huge textile and garment industry cluster in Ningbo. As an international exhibition industry association UFI certified textile and apparel professional exhibition and the national A-level exhibition, the exhibition exhibits more colorful contents, and has developed from the single men's clothing to the complete industrial chain covering men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, fashion trend publishing and so on.

This year, in order to better reflect the purpose of "service industry and upgrading industry" and better serve the garment enterprises, the main role of the fair will be more prominent in the clothing festival. Including the Ningbo clothing international buyer's order meeting, "E+ Wardrobe" China clothing business conference, the China clothing Summit Forum, the national clothing dealer conference and so on ten clothing festival, the Clothing Fair's main supporting activities, all arranges in the clothing fair to hold the scene namely the Ningbo International Convention and Exhibition Center to hold, enhances the clothing fair to participate in the exhibition enterprise's trade, the negotiations actual effect. It is estimated that 8500 professional buyers and 100 important trade groups will come to attend the meeting.

The 6 venues of the Ningbo International Convention and Exhibition Center are set up: the famous men's wear Hall (hall 1), the fashionable ladies' wear Hall (2 hall), the children's wear exhibition area /OEM exhibition hall (3 hall), the production enterprise brand discount Hall (4 hall), the surface accessories / clothing machinery Museum (5 Hall), the brand exhibition area / fashion show area / the fabric pop trend creative exhibition area (6 Hall). Exhibitors include clothing, clothing, machinery, accessories, clothing, CAD and so on. There are 387 enterprises from over 50 countries and regions in Hongkong, Taiwan, Korea, Finland, Germany, Italy and the United States, and 335 brands are exhibiting. The number and quality of the exhibitors are at a record high.

It is worth mentioning that this year's Clothing Fair, clothing brand participation pattern shows the following new characteristics and highlights: first, the increase of independent brands. For example, GabbyLoop children's wear, DBI women's wear and 22ND men's wear are the first independent brands of foreign trade enterprises participating in the Expo. Two, the women's wear hall is full, an increase of 20% over last year. Apart from the famous brands such as Lok CHO, SV, Dan Keyun, Hua Shimei, ESBACK, myrphi, Eno, AIT, Tianya and so on, the famous zhe group of fashion men's wear will debut the women's wear ONE MORE for the first time at the fair. Three, the size of children's wear exhibition area is three times higher than that of last year, and the number of brands is doubled. Four, overseas exhibitors are enthusiastic. There are more than 20 fashion brands in South Korea and there are many fashion shows at the scene. Designers from Italy, Taiwan and the United States will also enter the International Pavilion. Among them, Italy's high-end brand COPPOLELLA (Go Bo Leila) (men's and women's wear) will hold the world's first hairstyle in the 2013 spring and autumn season at the Ningbo International Convention and Exhibition Center, and will take this opportunity to face the Asian market for the first time.

At the same time, in order to help garment enterprises to make efforts in design, 2012 China's top designers went to Ningbo, 2013/2014, autumn and winter, China textile fabric fashion trend released static display, and "creative integration", China Fashion alliance cutting-edge designers and Ningbo enterprises docking conference and other fashion show, fashion trends released. Designer The docking activities with garment enterprises will also be held at Ningbo International Convention and Exhibition Center. {page_break}

Ningbo clothing brand enters a new era

In the eyes of the outside world, Ningbo's garment industry is strong and strong in manufacturing and production, and is strong in manufacturing technology. In recent years, with the strong promotion and support of the municipal government, the enterprises themselves have strengthened their innovation, and the transformation and upgrading of the garment industry in Ningbo has made good progress. On the level of the inherent manufacturing and production capacity, design and marketing have gradually become the strong core competitiveness of the "Ningbo pack" market.

According to statistics, in 2011, there were about 3000 garment enterprises in Ningbo, and the total output value of textile and garment enterprises above Designated Size reached 124 billion yuan, an increase of 3.3% over the same period last year. Among them, the garment enterprises above Designated Size (the scale of Enterprises above Designated Size in 2011 was adjusted to more than 20 million of the main business revenue) in 2011, and the main business income was 19 billion 424 million yuan, an increase of 9.06% over the same period last year. The total industrial output value was 21 billion 110 million yuan, an increase of 11.81% over the same period last year; the sales value of industrial products was 19 billion 473 million yuan, an increase of 8.05% over the same period last year; the total output of clothing was 1 billion 100 million, ranking the first in the clothing output of the province, accounting for 31.11% of the total garment output of the province; in terms of profits, the total profit was 1 billion 989 million yuan, up by an increase of 8.05% over the same period last year. Brand building, Ningbo garment industry now has 20 Chinese famous brands and 26 well-known trademarks in China, ranking the forefront of the national textile and garment industry cluster.

It is worth mentioning that at present, Ningbo clothing industrial structure Continuous optimization, showing men's women's wear, children's wear, outdoor leisure wear ladder style development pattern, and has formed four echelon development trend. The first tier companies are mainly traditional enterprises, such as YOUNGOR, Shan Shan, Luo Meng, and so on. The second echelon is mainly made by Luo Zi, Ai Mei, Shen Zhou and other modeling enterprises. The third tier is the main brand of fast fashion and virtual business mode represented by Taiping bird, GXG and Bo Yang. The fourth tier is the transformation of many aggressive foreign trade processing enterprises in recent years as women's clothing, children's wear and outdoor leisure wear brands, such as STEVE VIVIAN, AI FabI, and Dabie, which already have a certain scale and influence in the market.