Intertextile Surface Accessories Exhibition Promotes Enterprises To Adjust Product Mix

In the E1\E2 Pavilion, all the well known companies, such as Ruyi group, Sun Group, Huafang group, Hubei Maya, Nanshan textile, YOUNGOR wool spinning, Kangping Na group, Hengli Group, Dan Mao textile, ambition textile, Lukang science and technology and other well-known enterprises, all have a neat array and big names.

Constantly deepening the "window, link, platform" exhibition function and the concept of seamless service.

It will undoubtedly become a place to verify the strength of enterprises to cope with market changes.

Structural adjustment products

This year's dress and accessories Museum continues its atmosphere and environmental protection style.

In the exchange with enterprises, reporters found that enterprises generally feel pressure, but for the next year's business has greater confidence, and invariably focus on the product structure adjustment.

This exhibition will bring innovative technology.

Suit fabric and wrinkle resistant skin care shirt fabric.

"Especially the yarn dyed cotton and wool interwoven suit fabric is comfortable and belongs to our innovative technology," said the head of the market research and development department.

The product development director of Dan Mao Textile Co., Ltd. revealed that Dan Mao will introduce functional men's fabrics and women's fabric with a strong sense of design. The women's fabrics will be displayed in the form of clothing ready-made clothes in the "China International Fashion Show" held in the same period.

Meanwhile, the proportion of men's clothing, women's wear and other categories of fabrics has been adjusted. The knitting fabric of worsted yarns will be a highlight of this year's exhibition.

The vice president of Huafang group wool textile dyeing Co., Ltd. told reporters that this exhibition will focus on the display of multi component fibers plus functional worsted fabrics.

The Polytron Technologies Inc of Jiangsu Lukang will focus on the display of high-grade worsted fabrics, such as cashmere, mulberry silk and wool, blended with different natural fibers.

"We have also registered the fabric trademark ARMONIA in Italy, continuing to move towards the high end," Mr. Li, the Sales Department of the company, told reporters.

Assistant to the general manager of Zhangjiagang Jinling Textile Co., Ltd., besides the high count and high density shirting fabrics, the product will focus on the research and development of 7, 10, 16 coat fabrics and heavy pants with a heavy sense, and strive to create new fashions.

Suzhou Zhi Xiang textile Polytron Technologies Inc executive vice president said that the first half of the year sales growth, and now pay more attention to product development, in the strong joint planning, ambition and Yalu, YISHION, Semir, Li Lang, Jin Ba, Martha and other clothing brand business has established a strategic alliance relationship.

"Ambition innovation begins with the selection of fiber and yarn, and has its own unique characteristics in weaving, finishing and other aspects. The main products of today's ambition are characterized by low carbon, environmentally friendly, functional and high-grade fabrics, and can be applied to many high-end fashion down garments, business clothes, cotton padded clothes, Nissan overcomes, windbreaker, jackets, outdoor sports clothes and many other clothing types."

Soft and hard look at technology

In the interview, exhibitors generally agreed that this year except

Besides the relatively stable purchasing power of most merchants, the participation in Intertextile surface accessories exhibition will help expand the channel.

Fan Zong, a Huafang group, has a high opinion of the autumn and winter fabric exhibition in Shanghai. It is considered that the Intertextile face accessories exhibition is the best result of the company's participation in the exhibition, with a centralized display of the positive fabric and a large number of visiting customers.

Another consensus to respond to market changes is that we must increase our scientific research content, increase investment in R & D and technological pformation, and increase the added value of products and increase profits by "carrot and stick".

"Fabric is an intermediate product, and it is a technology intensive part of the textile industry. The expansion of production is restricted by such pollutants as sewage, and some enterprises are eliminated. At this time, only increase investment in science and technology", some enterprises say so.

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Huafang group's wool spinning and dyeing company has reformed dyeing equipment this year. Apart from being more energy efficient and environmental protection, it is important to improve the level of new product research and development.

Lukang has imported advanced spinning equipment from Italy, which effectively saves more than 50% of the cost of labor. It can add 2000 tons of functional blended yarn, such as bamboo fiber, air conditioning fiber, antibacterial and environment-friendly fiber, which is very helpful for developing new fabrics.

The aim is to establish a state-level product R & D center and quality inspection center, abandoning the old industry road of "labor intensive + production textile enterprises", and planning for ourselves a road of "technology intensive + innovative R & D textile enterprises". We devote a considerable amount of R & D cost each year to research and development of fashion trends, new products, new technologies, new materials, new processes and new standards.

The head of the enterprise told reporters that the newly imported equipment is used for R & D equipment to achieve the role of R & D to drive the surrounding industrial chain. At present, there are more than 40 weaving factories in Shengze to carry out processing according to their aspirations.

"At the moment, some enterprises' orders are reduced. Instead, we can take advantage of this market opportunity and integrate the upstream and downstream supply chain with an aspiring brand to form an alliance, accelerate product development cycle, intensify development efforts, increase the seriation of product development, develop 500-600 products in one year, and aim at the positioning of different clothing brands, and develop products corresponding to point to point development".

Win market strategy

During the interview, all enterprises expressed full confidence and expectation for the exhibition of Intertextile accessories.

The director of Hubei Meier Market Research and Development Department said that the fabric exhibition of Shanghai and Beijing will take part. First, the visibility will be high, and the whole world will come to the meeting. Two, we can provide targeted services to our old customers, meet new customers and make a follow-up visit. We can also improve the R & D capability by participating in the selection and selection of popular fabrics.

Dan Mao hopes to gather more information to show the new products and strength of Dan Mao.

Since 2006, Lukang has participated in the Intertextile accessories exhibition, which has gained popularity through exhibitions. Now, more efforts are being made to demonstrate the strength of the exhibition and maintain customer relationship.

In fact, through this high specification exhibition, enterprises will collect more accurate market information and contact different customers, so as to adjust the market.

In the current economic environment, sensitive enterprises early on the customer structure and

Adjustments have been made.

The foreign trade oriented Dan Mao has increased the proportion of domestic sales, stimulating domestic demand from the 4 aspects of product development mode, marketing policy, production management and service mode, and insists on its unique position: no big demand, only accurate and differentiated.

Jinling textile is exploring the feasibility of building terminal brand, increasing the research and development of heavy colored yarn dyed fabrics, and speeding up the export market.

The proportion of Lukang's domestic sales is increasing. "From the product level, domestic brands can accept our top quality fabrics," Mr. Li said.

Lukang also relies on international top equipment and professional designers in Italy this year to create yarn, fabric and clothing brands such as SINFONIA, ARMONIA, LANIFICIO LA MALPENGA, and embarked on the road of brand management.

Huafang group has more than 70% of the export proportion of wool spinning and dyeing company. Now it is upgrading and adjusting the market structure.

This year's sales are stable and domestic sales are relatively large. We are adhering to the development concept closely following the needs of the market. Designers and salesmen are closely integrated with the market.

"We have the confidence to tide over the difficulties, make products and display the strength of enterprises and brands". Facing the tough market, exhibitors are accumulating their strength before the Intertextile accessories exhibition is launched.