How Can A Clothing Store Get The Advantage?

Shop must be selected according to popularity. Although a good location is not absolute, it has many commonalities, such as large population mobility and convenient transportation. Therefore, the following factors must be considered when choosing a good location:

1. person traffic: daily, holiday and day, night to person and ratio;

2. vehicle flow: traffic flow between automobiles and motorcycles.

3. transport: current and future possible means of transport;

4. road width and parking problem;

5. regional characteristics: competitive stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc.

6. population survey: population, consumption habits and so on;

7. business circle survey: main and minor business area, rent and price.

According to the location of the popularity of the shop, it can be roughly divided into two categories: one is opened in the crowded downtown area, and the other is located in the residential new village. The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have. To run such a small shop, we must make a thorough and thorough marketing. A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most. On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

Site selection

As a variety of real estate investment, the purchase of shops has the dual characteristics of both renting and self-supporting, which has attracted the attention of investors. However, it is not easy to buy a shop to make money. The choice of shops is very particular.

Investment shops pay attention to lots. There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business circle, which is adjacent to large residential areas or employment centers, attracting large numbers of employment office buildings or economic development zones; and the third category is the interior of residential areas.

In the mature central business circle, the investment shops are large, and the nature and development level of different business circles will directly affect the operating efficiency and the rents of the shops. The operation of this shop is borrowed from the popularity of the whole business circle at the very close distance. Moreover, there is a constant guarantee of the flow of people.

Generally speaking, the employment center provides the demand market for residential areas, and the residential areas provide sufficient labor for the employment centers. The rise of shops will start the two boom of housing and employment, especially the quality and price of new buildings will increase significantly, which in turn will increase the value of shops.

If the shops in the investment zone need to be more careful, on the one hand, the flow of people is limited; on the other hand, the consumption of the residents in the district is only for convenience, but it is difficult to have sustained and large consumption. Suitable for investment in the District store, preferably in a larger scale or open area, there are spacious block roads, the main entrance and exit, street corner and other location shops are the best target for investment.

Site selection according to business needs

First, choose the address according to the content of the operation. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but some shops are suitable for remote and quiet places, such as health care stores and service centers for the elderly.

Two, we should select lots of spontaneous market segments. In a long term operation, a street will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing. That is to open shops near famous chain stores or strong brand stores, or even open beside them. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.