Joining The Clothing Brand: Prepare Six Contents Beforehand

Nowadays, more and more entrepreneurs begin to join the garment industry. Joining the brand clothing is one of them.

And before joining the brand clothing, it is necessary to make many preparations for the premise, and need to know a lot of contents.

And the first step of success is to start with what kind of brand clothing to choose.

1. brand positioning

At the beginning of the selection of clothing franchised brands, first of all, you should know something about the clothing market of your city, especially the situation of your peers around the business circle.

If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing. If you have a lot of casual wear brands around the shop, and the competition is fierce, then you can stagger the scope of business and put the target in ladies' clothes or professional clothes. The effect will be better. Or the local consumers prefer the women's clothing in Shanghai and Guangdong, so you can give priority to joining the brand of Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

Before you decide to join the brand, the answers to the following questions must be very clear in your mind. What kind of products do you want to join in men's wear, women's wear or children's clothing brand? What kind of products do you want to join in the brand style? Are there any special preferences of local consumers in clothing purchase, such as casual wear, professional wear or lady's clothing? How much money do you plan to invest? By this time, your target brand has been reduced to a certain extent. It may have produced several candidate brands, and then you can go through the screen according to the items we mentioned later.

2. product popularity

Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, how does the popularity of the brand in all parts of the country stand in the minds of consumers? You can directly ask Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product to judge whether the number of your target customers is enough.

Third, it depends on whether the product price is similar to the brand in the price competitiveness, whether the design style is consistent with the local consumers' consumption habits and preferences, so as to avoid the possibility of conflict and conflict.

It should be pointed out that the popularity of the product is, on the one hand, a result of the gradual deposition of a clothing franchise over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

3. reasonable profit margins

Well, this is, of course, one of the most important principles.

Whether the apparel companies can give you enough profit margin is only far from enough to see the supply discount and exchange rate on the surface. There are many hidden items that you may not see.

Let's make a rough calculation.

The input you need is probably: store rent (which may be paid for three months or even half a year), shop decoration expenses (one-time input), goods capital (such as 45% of the purchase discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand) the monthly salary of the staff salaries, such as the daily expenses of the store (water and electricity charges, etc.), the estimated revenue: according to the sales volume of the business district and the sales of the peripheral brands, the estimated number of sales per day is the best and two best plan, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, estimate what the maximum profit margin you will get in the profit margin, and how long it will take, and how long it will take to recover it.

4. company development

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your clothing supplier, and also a business partner, your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.

How many stores do you have in the company? The company's credit standing is good. The company has several brands besides its headquarters. Does the company have its own production base in the rest of the country? Does the company have its own production base? Of course, what is the company's sales staff is professional enough? Of course, it is pointed out that mature and well developed companies generally have higher conditions for choosing franchisees and higher affiliation fees, which means that the entry threshold is high, while the support and service provided by them are relatively high, and your success is relatively high; and the small companies that are just starting up have no restrictions or restrictions in this respect, but by inch: No, there are still more problems to be encountered, and the risk is relatively large. If the conditions are limited, at least we should know the following basic conditions of the company: how many years have there been in developing the first franchised store? How many direct outlets are there now? How many franchises are expanding?

The choice between the two depends on your own investment budgets and business experience.

5. is the supply normal?

This is often ignored by many people, but it is really very important.

Even if you are arrogant in other aspects, but how often do you want to sell the best sellers, how can your business be good? At the same time, it is still difficult to understand this before joining.

Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good.

The reality is that many small and medium-sized brands in this country will have problems in this respect. This must be well prepared. Unless you choose a mature brand with a certain scale, you can fully trust them.

But the difficulty is not equal to no way.

You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

6. training and service support

The last point is also the most important point.

It is a real problem that many of our franchisees in the clothing business are lack of business experience. To ensure the high success rate of business, we need the training support of the company very much.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

The mature Brand Company's franchisees in various places should be carved out in a mold, and they are unified in the aspects of image, props, display of goods, service of staff and so on.

To understand the level of a company's management and training of franchisees, it is very simple to see more stores in different places. The situation is clear at a glance. This is like ESPRIT, LEVIS, which is a successful foreign brand.

With such a company, from the first day, the company will make detailed training plans for you, even if your original experience value is zero, you need not worry at all. As long as you follow the training plan, you will become a qualified professional clothing franchisee manager.

But for many domestic brands that are still developing, this is simply not possible.

Many companies have been silent after receiving your affiliate fees and payment. There are no training courses or training materials.

For a novice franchisee who has no experience in clothing retailing, it almost amounts to half of the possibility of business success, and the rest can only rely on its own business talents.

I don't know how much confidence you have with a company like this. So before you sign up, you need to know how much training and service support the company can give you.

This is very important.