Sichuan Shoe Companies Enter The EU To Seek New Market Breakout

The European Court of first instance rejected the lawsuit filed jointly by 5 Chinese shoe manufacturers.

This means that by March 2011, Chinese shoe manufacturers including Sichuan shoe manufacturers may still have to bear the highest anti-dumping duty of 16.5% on the EU market.

In response, Li Ying, Secretary General of the Sichuan footwear import and Export Chamber of Commerce, said that such anti-dumping duties were unfair, but Sichuan shoemaking enterprises were also prepared to increase the added value of shoes, improve their grades and technical content.

Sichuan's largest footwear export enterprise and Chengdu AI min relevant person in charge said that a pair of women's shoes now can sell 260 euros on the European footwear counters. Relying on the new positioning, they can effectively digest the high anti-dumping duties imposed by Europe.

At the same time, Li Ying said, "with the help of the China ASEAN Free Trade Area, the vision of Sichuan shoe-making enterprises has begun to enter some emerging markets including ASEAN and Eastern Europe, not only in the EU."

According to Chengdu customs statistics, in January this year, Sichuan exported 12 million 590 thousand pairs of shoes, worth 71 million 460 thousand US dollars, 1.3 times and 38.3% higher than that of the same period last year. The volume value of the products rose significantly, and the export of Russia, Kyrgyzstan and other markets increased faster.

However, the implementation of EU anti-dumping duties is still a burden for Chinese shoemaking enterprises.

According to incomplete statistics, since the anti-dumping measures against Chinese leather shoes in October 2006, China's export of leather shoes to the EU has dropped by 20%, which has directly led to 20 thousand Chinese workers losing their jobs.

At present, the EU is the third largest export market for footwear industry in Sichuan, and more than 10 shoe enterprises in the province have dealings with EU distributors. The anti-dumping duty will increase the purchasing cost of local distributors by 10% and increase the cost of Sichuan enterprises by about 3%.

At the outset, after the implementation of the EU anti-dumping duty, orders for Chengdu's export shoe enterprises had fallen by more than 80%.