Seven Elements Of Zhejiang Businessmen'S Success
First, Zhejiang merchants were forced by the environment of occlusion and poverty.
Second, Zhejiang businessmen are good at learning, suffering and suffering.
After the inspection of the Shanghai municipal Party committee to Zhejiang, he summed up a sentence. He said Zhejiang people were very powerful. Zhejiang people were able to make the boss and live on the floor.
Shen Yulong believes that the pain of flesh is not bitter, but the most bitter thing is the pain of personality.
The success of Zhejiang businessmen must be based on tolerance of personality.
At that time, no one in Zhejiang businessmen could see it, or even an insult.
But Zhejiang businessmen can tolerate, for their own cause, in order to make money, everything can be tolerable.
Third, there is no way out, starting from a small business.
Although there is no big industry in Zhejiang, Zhejiang has done the best in small businesses.
For example, there are tens of thousands of varieties in Wenzhou's button market. Sales can account for more than 75% of the national market, accounting for more than 40% of the world's total, and the profits of a small button can't be achieved by a few cents.
Now, Zhejiang has formed a whole range of small commodity world. If other places develop this small commodity market, it is impossible.
In addition, the supporting business of small businesses is quite good.
Fourth, Zhejiang businessmen never have a formula for how to earn money.
Shen Yulong, for example, is a popular Wenzhou electric roast chicken.
Wenzhou people have not eaten electric roast chicken. Why do we have this?
They sold the oven, accidentally put the chicken in it, found it very delicious, and got out the electric roast chicken, swept the whole country.
Shen pointed out that if we use the mature company's marketing plan to do this business, it is basically unsuccessful.
Fifth, the market is outside, take the initiative to open up.
Shen Yulong said that if the things produced by Zhejiang people are sold to Zhejiang people, they will never be sold. Zhejiang people themselves do not buy things produced by Zhejiang people, and Zhejiang people sell things outside Zhejiang.
Beijing department store shoes and clothing, more than 30% of Wenzhou goods; Shanghai department store, clothing, shoes and more than 40% of Zhejiang goods.
Zhejiang's market competition is too fierce, resulting in Zhejiang market spillover.
Sixth, do not emphasize form, heavy operation.
In Zhejiang, there are few vigorous companies doing spectacular activities.
Zhejiang enterprises emphasize stability, solid and effective, and do not seek the history.
Seventh, the pursuit of simplicity in management.
Zhejiang's enterprises are revitalize in mechanism. Many entrepreneurs and experts often talk about a concept. The competition of modern enterprises is the competition of talents.
In Shen Yulong's view, it is actually wrong. The competition of modern enterprises is not only the competition of talents, but also the competition of system or mechanism.
The most effective form of Zhejiang enterprises is the bottom salary plus royalty, no top down, no bottom line, every job is accounted for by everyone, every small family workshop, every small business is responsible for itself.
Although the Yiwu small commodity market is a large group company, in fact, everyone and each booth are responsible for themselves.
Because of this, the potential of human beings can be reached to the limit and even unthinkable.
Shen Yulong said: "Zhejiang businessmen use simple management to solve the very painful market problems of enterprises. A person can only do things if he is fully motivated and has no worries to do what he wants to do and likes to do."
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