Guangzhou Department Store Sales Are Rising Slightly, But The Department Store Industry Is Still Weak.

Last Saturday, the leading product of the local department store issued the 2013 performance report, operating income and net profit increased by 5.59% and 15.22% respectively.

　 4 enterprises Net profit Slide downward

At present, about 10 enterprises in the domestic department store have announced their achievements. According to the statistics, the total revenue of the 10 enterprises in Hangzhou and the East 100 group declined compared with that in 2012. Only 3 of the 8 enterprises that achieved growth reached two digit growth, and the increase was only around 10%.

According to the statistics of operation data of member enterprises over the past years, the average annual growth rate of department stores in China was 16.5% and 2012, 11.94%, from 2006 to 2011.

In terms of performance growth, there were 4 enterprises' net profit declines, of which Xinhua declined the largest, down 244.35% compared to the same period last year, followed by Parkson commerce, and its net profit fell 58.4% compared with the same period last year. The largest increase in performance was Changbai group, an increase of 89.56% over the same period last year. It was reported that the Jiangxi fashion family shopping Co., Ltd., which invested by Changchun Changbai shopping Co., Ltd., managed to make up deficits and increase profits. Next is the Dong Bai group, reaching 46.41%, but its operating income is down 1.54% compared with the same period. Net profit growth is mainly due to non recurring gains and losses.

Senior industry insiders commented that in 2013, the downward pressure on domestic economic growth increased, and the growth rate of the department store industry continued to slump, even though it was on the rise, but it was also weak. The person pointed out that the increase in the sales volume in the Department Store report is not a real increase, because the main reason for its growth is China's aunt grabbing gold to save the market, but the profit from gold sales is very low.

　　 entity Retail Growth space narrowing

From the perspective of the industry as a whole, domestic department stores are mainly affected by macroeconomic slowdown, rent and labor costs, strong impact of online shopping and other factors. In addition, the relevant policies and regulations also have a certain impact on department stores. Some department stores account for more than 30% of total sales.

Huang Yongzhi, managing director of Guang Bai shares, emphasized that the impact of the retail trade last year was three-dimensional. "Over the past few years commercial property production capacity has been surplus, commercial outlets also appear structural surplus, single store traffic flow is obvious." Huang Yongzhi pointed out.

　 Outlook:

Retail and Internet Co Merger cooperation

For 2014, a number of department stores said they were not optimistic. It is predicted that the low growth trend of retail industry will continue in 2014. The competition between consumers and traditional retailers will become more intense.

Changbai group also said that this year, the department store brand overlap rate is high, the commodity is the same, the lack of core competition leads to the escalation of the "price war", and the competition has further squeezed the profit space of the industry.

Insiders revealed that many enterprises have lowered the quota task this year. After all, the sales of shopping cards fell by 30% at the end of last year, and the blow to department stores was great.

However, the accelerated transformation of O2O in traditional retail enterprises, and the strengthening of M & A or cooperation between traditional retail enterprises and even traditional retail enterprises and Internet Co will become the recent development trend of the retail industry.