Commodity Homogenization Serious Hangzhou Shopping Malls Should Have More Personality.

< p > do not show that the business of macro level < a href= "http://www.91se91.com/news/index_c.asp" > Hangzhou < /a > is prosperity and structural surplus. From personal experience, there is still much room for improvement in Hangzhou's commercial complex compared with many first tier cities.

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Last week, "P" passed through < a href= "http://www.91se91.com/news/index_c.asp" > Hongkong < /a > for a brief stopover, and wandered around Mong Kok and Tongluowan. Because of the weekend, popularity is needless to say, locals plus foreign tourists everywhere are bustling crowds.

However, when we enter the major shopping centers, we have a closer look. In fact, the situation is similar to that in the mainland: there are fewer people visiting the department stores, and more people eat, watch and entertain, and the mainland is slightly different. The Hongkong department store also has some relatively low domestic skin care products, cosmetics and luxury counters to attract a large number of tourists.

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< p > Hongkong counterparts told me that Hongkong's commercial centers are increasingly introducing experiential formats. At the same time, in the context of high density of shopping malls, positioning of differentiated personalities and characteristics is also the main means for these commercial complexes to attract their customers.

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＜p＞　　在銅鑼灣，就密集地聚集了連卡佛、＜a href="http://www.91se91.com/news/index_c.asp"＞崇光百貨＜/a＞(SOGO)以及希慎廣場三個大商場，但各自特點還是相當明顯，連卡佛就是高檔百貨，匯集了大量奢侈品品牌;而崇光百貨更接近內地的中高端商場，特別一樓的化妝品、護膚品柜臺尤其吸引內地游客，收銀員收單收到手軟;兩大百貨商場中間的希慎廣場有些別具一格，風格更加前衛、文藝范，除了一樓巨大的蘋果專賣店特別醒目外，商場里匯聚的大多是眼鏡店、潮牌服飾等，尤其值得一提的是，里面有一家占了三層樓的誠品書城，書店里除了大面積書架賣書外，還設置了與書有些相關的精美的藝術文具掛件、藝術廚具、天然化妝品等柜臺，同時咖啡吧、藝術展覽(特別是前衛藝術)、藝術論壇(講座)等配套項目也給人以耳目一新的感覺。

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< p > in Hangzhou, although there are many large and small commercial complexes, but in general, homogenization is quite obvious. Although many commercial bodies are also experiencing service in order to fight against the impact of the electricity supplier, the current emphasis is mainly on the combination of formats, which is basically shopping + dining and entertainment, and many commercial developers are basically thinking about this aspect.

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< p > but in Hongkong, some commercial Comprehensive experiences combine new sensory stimulation with consumption, not only become a landmark building, but also become a "commercial attraction" for tourists. One of them is Langhao Fang in poolan street, Mong Kok, Hongkong.

The four to twelve floor "sky elevator" can be regarded as one of the longest shopping arcade elevators in Hongkong. Following the ladder to the twelve and thirteen floors (top floor location), there is a special area Ozone. There are many Western restaurants, bars and Cafe. It is also the best place to enjoy the "Digital Sky" at close range.

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Langhao is said to be the seven street reconstruction project in Mong Kok, with a scale of more than ten billion yuan. Since the completion of the commercial body, the value of the surrounding shops has been booming. The old red light district of Hongkong has been popular in the area of Pol Lan street. Many "one floor and one phoenix" is a unique way to provide pornographic services for Hongkong sex workers. The name is only a prostitute in a residential unit. This brings together here. In recent years, with the increase of the surrounding rental water, the low end business has gradually withdrawn, and many middle and high-end brands have been stationed in the region, and the regional tonality has also been elevated.

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