Jingdong O2O Circle Into Tens Of Thousands Of Small Partners Mall Launched Mass War
< p > < strong > Jingdong O2O circle into tens of thousands of small partners < /strong > /p >
< p > in Jingdong's many stories, the highest threshold is the Jingdong's self built "a href=" http://www.91se91.com/news/index_c.asp "logistics system < /a >.
At the beginning, Liu Qiangdong had invested heavily in building a logistics system, and the huge losses resulting from it had also attracted many criticisms.
Now, a few years later, Jingdong's self built logistics system across the country has become the first weapon for Liu Qiangdong to admire the power of the business. It is also an important guarantee for Liu Qiangdong that Jingdong can run longer than Tmall.
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< p > data show that as of December 31, 2013, Jingdong has established 82 warehouses in 34 cities across the country, with a total area exceeding 1 million 300 thousand square meters.
In addition, Jingdong has 1453 distribution stations and 209 self promotion points in 460 cities throughout the country, 18005 professional distribution personnel, 8283 warehouse staff and 4842 customer service personnel.
However, as long as enough hands and feet, there will be many small hands to cover up the sky.
This is the "Matthew effect" that people often talk about.
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< p > because Jingdong's powerful logistics system is out of the right, more and more "small hands" are beginning to converge around these "big hands".
And big hands, and hope that the little hands help to cover up the sky.
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< p > March 17th, Jingdong announced that strategic cooperation with 10000 convenience stores in 15 cities such as Shanghai, Harbin, Wenzhou, Xi'an and Urumqi has been achieved, including fast chain stores, good neighbors, good friends and other famous chain convenience stores.
Jingdong set up entries for these more than 10000 convenience stores. Consumers can place orders on Jingdong website. The backstage information system of convenience stores will guide the sorting and distribution of goods.
With the help of the flow of Jingdong platform, convenience stores can get more orders, and the storage and distribution of convenience stores will be more efficient through the information system built by Jingdong.
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< p > "Jingdong O2O is creating a new retail format. It breaks the boundaries of the original retail industry (grocery stores, convenience stores, supermarkets, hypermarkets, department stores and Shopping Mall), which has a local service advantage over pure lines, and has a more complete category, lower prices and more traffic advantages than pure lines."
Jingdong responsible person said.
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< p > < strong > Jingdong O2O launched mass war < /strong > /p >
< p > for many consumers, online shopping has become fashionable, but to a few hours, delivery time often limits shopping categories, such as instant food, an ice cream and a cup of coffee.
But after the joint operation of Jingdong and 10000 convenience stores across the country, it is no longer a dream for consumers to enjoy the distribution within 15 minutes as long as the convenience store is near the home.
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< p > for this, Jingdong Technology Vice President and chief scientist ho Gang, for example, said: "within 15 minutes of life circle, consumers can buy ice cream directly on Jingdong online, and convenience stores deliver it in 15 minutes.
In addition, for example, when you sit here, you can use your mobile phone to buy a cup of coffee on the Internet in Jingdong, and then you will send it to your hand in a moment.
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< p > compared with Alibaba's choice of cooperation with large stores, < a href= "http://www.91se91.com/news/index_c.asp > > O2O < /a >, the O2O mode of Jingdong mall is more like playing a ubiquitous mass war.
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< p > "the ten thousand convenience stores which cooperate with Jingdong are scattered in 15 cities, except for the north and the Guangzhou, which are second tier and three line cities. They have accumulated massive second-line and three line user resources, just filling the short board of Jingdong's single user structure.
Convenience stores are still the fastest growing form of retail sales.
Jingdong skips the platform itself to seek offline offline convenience store cooperation, and learn from each other's strengths and weaknesses, which is another channel for developing O2O.
Mo Daiqing, director of online retail department of China Electronic Commerce Research Center, said.
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The story of < p > < strong > > a href= "http://www.91se91.com/news/index_c.asp > > Jingdong mall < /a >" /strong > /p >
Less than P, the pursuit of distribution time has always been the diligent pursuit of Jingdong.
However, the quantitative change in time is not enough to give the capital market more imagination.
In fact, since the end of last year, the Jingdong has quickly built itself into an all-around player, with fewer entries than Alibaba.
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< p > by the end of 2013, Jingdong launched a supply chain finance product, Jing Bao Bei, and Jingdong's upstream merchants could apply for immediate loans to Jingdong mall through Jing Bao Bei.
This product is similar to Ali small micro finance group providing loans to businesses.
Not long ago, the Jingdong also launched the "small treasury" products, users through the small Treasury, can buy money fund products provided by the fund company.
This product is similar to the balance treasure launched by Ali.
However, Jingdong has additional actions to launch Jingdong IOUs.
Consumers can buy products on credit on the Jingdong mall after they use Jingdong IOUs.
This is also what Ali group does not have at present.
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< p > in addition, Alibaba Group's big data, cloud computing and so on, Jingdong also has similar products.
Not long ago, the Jingdong released a cloud solution for e-commerce, which aims to help traditional enterprises to complete the process of electronic commerce quickly by using Jingdong's e-commerce information system and operation experience.
Jingdong also joined the Ministry of Telecommunications Research Institute of the Ministry of industry, Zhongguancun Internet Finance Association and other departments, led the establishment of the Zhongguancun big data trading industry alliance, and strive to build a nationwide big data circulation, development and application industry chain.
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