Jingdong O2O Circle Enters Tens Of Thousands Of Small Partner Stores To Launch Mass War

　　 Jingdong O2O Circle has entered tens of thousands of small partners

Among many stories of Jingdong, the ones with the highest threshold and the best quality are those built by Jingdong itself Logistics system At the beginning, Liu Qiangdong was willing to invest heavily in order to build his own logistics system, and the resulting huge losses also attracted many criticisms. Now, a few years later, JD's self built logistics system across the country has become the first weapon for Liu Qiangdong to be proud of e-commerce in the Jianghu, which is also an important guarantee for Liu Qiangdong to think that JD can run longer than Tmall.

According to the data, as of December 31, 2013, JD has established 82 warehouses in 34 cities nationwide, with a total area of more than 1.3 million square meters. In addition, JD also has 1453 distribution stations and 209 self promotion points in 460 cities across the country, 18005 professional distribution personnel, 8283 warehouse employees and 4842 customer service personnel. It is true that no matter how big your hand is, it cannot cover the sky. However, as long as the hands and feet are big enough, there will be many small hands to help cover the sky. This is what people often call "Matthew Effect".

As JD's powerful logistics system is unparalleled, more and more "small hands" begin to converge around these "big hands". The big hands also hope that the small hands can help to cover the sky.

On March 17, Jingdong announced that it had reached strategic cooperation with more than 10000 convenience stores in 15 cities, including Shanghai, Harbin, Wenzhou, Xi'an, Urumqi, etc., including well-known chain convenience stores such as Express, Good Neighbor, and Goodfriend. Jingdong has built an entrance for more than 10000 convenience stores, where consumers can place orders online. The convenience store's background information system will guide the sorting and distribution of goods. With the flow of JD platform, convenience stores can obtain more orders. Through the information system built by JD, the storage and distribution of convenience stores will be more efficient.

"JD O2O creates a new type of retail business, which breaks the boundaries of the original retail business (grocery stores, convenience stores, supermarkets, hypermarkets, department stores, shopping malls). It has local service advantages over pure online, and more comprehensive categories, lower prices and more traffic advantages than pure offline." The relevant responsible person of JD said.

　　 Jingdong O2O Launches Mass War

For many consumers, online shopping has become a fashion, but the delivery time of up to a few hours often limits the shopping categories, such as instant food, an ice cream and a cup of coffee. After JD has joined hands with thousands of convenience stores across the country, it is no longer a dream for consumers to enjoy the delivery within 15 minutes as long as the convenience store is near their home.

In this regard, He Gang, Vice President of JD Technology and Chief Scientist, said for example, "The life circle within 15 minutes allows consumers to buy ice cream directly on JD. com, and the convenience store will deliver it within 15 minutes. In addition, for example, if you sit here for a meeting, you can use your mobile phone to buy a cup of coffee online on JD. com, and then it will be delivered directly to you".

Choose to cooperate with Alibaba in large stores O2O In contrast, the O2O mode of Jingdong Mall is more like fighting an ubiquitous mass war.

"The tens of thousands of convenience stores that have cooperated with JD are scattered in 15 cities. Except Beijing, Shanghai and Guangzhou, they are all second tier and third tier cities. They have accumulated a large number of second tier and third tier user resources, which just fills the short board of JD's single user structure. Convenience stores are still the business type with the fastest growth in retail sales. JD jumped out of the platform to seek cooperation with offline convenience stores and learn from each other, which is another channel for O2O development ". Said Mo Daiqing, director of online retail department of China E-commerce Research Center.

　　 Jingdong Mall Stories of

JD has always pursued the delivery time. However, only the quantitative change in time is not enough to give the capital market more imagination. In fact, since the end of last year, JD has rapidly built itself into an all-around player. Its number of contestable projects is no less than that of Alibaba.

At the end of 2013, JD launched a supply chain financial product - Jingbaobei. Through Jingbaobei, JD's upstream businesses can apply for instant loans from JD Mall. This product is similar to the loan provided by Alibaba microenterprise financial group to merchants. Not long ago, JD launched a "small vault" product, through which users can purchase money fund products provided by fund companies. This product is similar to Alibaba's Yu'ebao. However, Jingdong has an additional action, launching Jingdong Baitiao. Consumers can buy products on credit in the JD Mall after using the JD White Note. This is also what Alibaba Group does not have at present.

In addition, JD has similar products for Alibaba Group's big data and cloud computing. Not long ago, JD released an e-commerce cloud solution aimed at helping traditional enterprises quickly complete the e-commerce process by using JD's e-commerce information system and operating experience. JD also led the establishment of the Zhongguancun Big Data Trade Industry Alliance in conjunction with the Telecommunication Research Institute of the Ministry of Industry and Information Technology, the Zhongguancun Internet Finance Association and other departments, and worked hard to build a nationwide big data circulation, development and application industry chain.