Terminal Display Has Become A Silent Sales Promoter.

Window is the carrier of brand culture and sales information. Promotion is the main purpose of window design. In order to achieve the marketing goal, Chen Li Shi can achieve the sales goal of attracting customers to enter the shop and stimulating the desire of buying through the combination and display of windows, clothing, models, props and background advertisements. On the other hand, windows also play a role in spreading the brand culture.

Because Display window Therefore, the design styles of windows are different for different brand positioning, seasons and marketing objectives. Some window design focuses on selling information, using a more direct way of communication, except in the window. Display products Besides, some posters with promotional information are also pursued to seek instant results so that customers can see clearly and stimulate their desire to enter stores. As the focal point of window display, model display should be done:

　　 1. collocation harmony

Collocation includes two meanings: one is the harmony of a single model, and the other is the harmony between the style of a model and a model. The combination of the top and bottom models of the model, the combination of models and models form a very clear dress matching, which enables the customers to understand the brand positioning and the products that are currently pushed out of the store, so as to increase the entry rate of the target customers.

　 2. color integration

If three beauties wear the same color clothes The same hairstyle and same height. Their turnover rate will be much higher. Similarly, the same window model combination gives people strong visual impact, thus effectively increasing the rate of entering shops. Color integration also includes other arrangements in the window, such as accessories, advertising and so on. Then, when the window model becomes a group, we should consider the holistic effect of color.

　　 3. modeling humanization

For example, when we wear clothes, knees, abdomen, elbows and so on will wrinkle. In the display of window models, making these humanized shapes will make the effect of clothing matching more natural. Modeling humanization is also reflected in whether buttons, or zippers, are buckled, the size of clothing, the choice of thickness and so on. In short, when people are dressed on the body, what kind of shape should a window model wear?

The biggest role of the window is to increase the rate of entering the shop, and it does not sell and recommend the clothing very much. Therefore, the choice of window dressing should be based on the purpose at that time. For example, when the new products are listed on a quarterly basis, the styles chosen by the window models should first be seen as the next season.

For example, when you sell, you can choose some image. For example, when promoting sales, you can use promotional money, and directly indicate the intensity of sales promotion. In short, window dressing is to let shoppers understand the current trends and trends of clothing, so as to enhance the rate of entry.