Ray'S Outdoor Products, Hi-Tech Rising Stars

< p > hiking < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > in the water, constantly rushing water to the assault clothes, these simulation scenes that were seen only in professional outdoor exhibitions, appeared in the sales terminal channels of some outdoor brands in Quanzhou this year.

Reporters learned from the recent Autumn and winter ordering of outdoor brands that Quanzhou outdoor brand has not only made greater improvement in product design, but also made systematic planning in the retail system. Under the background of pformation from wholesale to retail, the outdoor products industry as a "rising star" is also actively pforming and moving towards "fine management".

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< p > < strong > moisture-proof. Sprinkled water < /strong > < /p >

< p > "why? Why is there a rockery here, there is wood on the rockery..."

In March 13th, Tian Lun Tian's outdoor autumn and winter ordering meeting, the dealers from all over the country were shocked by several special exhibition areas when they entered the exhibition hall of the hotel.

On this year's ordering meeting, Tianlun Tian specially designed special simulation scenes for outdoor skid grip experience, waterproof technology test and polar thermal display.

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< p > in the simulation of the mountain "prosthesis" made a few pieces of wood splicing "plank road", you can directly take hiking shoes on the ground to grasp the nature of the earth, to experience whether it will slip.

It's not interesting. Sprinkling some water on the wood and trying it again; the waterproof technology test equipment is a pparent little box, with a sprinkler like sprinkler, which can put the outdoor shoes in the shower head for a while, and then touch the shoes to feel it, and the inside is still dry and comfortable. The outdoor cotton shoes, which are the best selling products in autumn and winter, are surrounded by a lot of cotton that mimics the snowy field, showing both the material of the production and the warmth of the cotton.

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< p > "these simulation scenarios will enter the sales terminal display, and consumers can experience directly.

For example, the water tank of the waterproof test is pparent, can be seen directly through observation, and can also take the shoes out of the box to see whether it really achieves the waterproof effect.

Xu Tengda, general manager of Tianlun Tian, said that last year, 80% of the terminal stores of the brand completed the four generation of image rectification, and the brand terminal image was further enhanced. This year, the "polar experience" area will be added to the terminal.

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< p > < strong > field experience high tech function < /strong > /p >

< p > Xu Tengda said that such an experience area can better demonstrate the characteristics of outdoor products and promote consumption.

"Why outdoor products are more expensive than ordinary sports goods, because they are waterproof, anti-skid, windproof, sunscreen and other functions. Through such an experience area, consumers can feel the advantages of outdoor products more clearly."

He said that in 2014, an important pformation of tianlentian brand was from commodity to commodity management, "involving a whole process of operation, involving many links such as buying, selling, storing and so on."

He said, the company has just finished its first retail training, "sales staff only know products to sell products.

Many initiatives such as building a new product technology system, creating new products and retail services, and promoting the simultaneous development of the market and brand will become the focus of this year.

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Fan Peng, deputy general manager of Tianlun Tian, said that outdoor brands must be pformed from "extensive operation" to "fine management" due to cost problems, discount issues and pformation of retail environment.

Because the outlets and sales volume of "a href=" http://www.91se91.com/news/index_s.asp "shopping mall" and "/a" department stores are rising constantly, and with the increasing promotion of outdoor brands, the outdoor brand's dissemination and consumption experience will skim away from the pure professional outdoor group and continue to spread to the public.

This will inevitably require more people to understand the advantages of outdoor products.

He believes that only in this way, the new consumer groups will continue to join the whole market will continue to be in the golden stage, the overall size of outdoor products will continue to rise.

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< p > < strong > to fashion mass consumer goods pformation < /strong > < /p >

Less than P, Quanzhou outdoor brand CAN. TORP, which also held an ordering meeting last week, showcases popular outdoor products for consumers.

This year's autumn and winter new products are daring, more casual and fashionable. With the warm and comfortable product characteristics of autumn and winter, we have adopted the technology of double-sided printing and special fabric splicing. Even traditional trousers and elastic pants are endowed with more popular elements.

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Chen Ruidian, chairman of camel (Fujian) outdoor products Co., Ltd., said that with the upgrading of the brand last year, the new generation of CAN TORP TORP has achieved good results, and every innovation has brought a brand-new experience to consumers.

"This year we have chosen to sign a contract with the Chinese national mountaineering team. On the one hand, the brand can create high-quality, safe and comfortable professional outdoor equipment for the national mountaineering team, on the other hand, it can guide and guide more people to participate in outdoor sports correctly."

He said that in the critical period of pformation and upgrading, the brand will continue to innovate and create a higher reputation and reputation in its business and business models.

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< p > the Chinese mountaineering team coach Luo Shen said that the Chinese mountaineering team has done a lot of outdoor educational activities such as rock climbing, ice climbing, hiking and so on, in addition to professional explorations.

"Cooperation with Kat Topp will encourage everyone to get out of the room and experience the outdoors, so that more people can get outdoor safety knowledge and enjoy the challenges and pleasures brought by outdoor sports."

He said.

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The new autumn and winter products of Tianlun Tian also show strong fashion sense and are divided into four series: polar, warm, travel and hiking. P

In terms of product color, combined with the current trend, the color is more bold and fashionable, so that the function, fashion and comfort of products are perfectly integrated.

"For example, a lot of use of bionics, the various elements of nature into the product, to make the product more ground."

Related research and development personnel said that this year's product structure is further optimized, will strengthen the development of product technology function, enhance product value, "the company developed functional riding clothing, has been in January of this year, the United States Highway 66 ride" a href= "http:// www.91se91.com/news/index_f.asp" > outdoor "/a" daring flower carving and running fish for practical use and testing.

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