When Online Shopping Enters The County Era, When Does Logistics Keep Pace?

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > online shopping < /a > into "County Times" < /strong > /p >

< p > the reporter entered the Shanyang County of Shaanxi under the test section of Taobao home page. The result shows that the average per capita net income of Shanyang County on Taobao online shopping is 3499 yuan, which accounts for 62.42% of the county's per capita net income of 5606 yuan.

Online shopping exceeds Shijiazhuang, Taiyuan, Hohhot and other 101 cities.

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< p > online shopping has also become the shopping choice of many county residents in our province.

Ms. Liu, who lives in Gaoling County, Shaanxi, told reporters that during this time, the family's new clothes were bought online and helped many relatives and friends buy things online.

"It's both fashionable and affordable. There are all kinds of clothes on the Internet. What you want to pick is what you choose, and the price is much cheaper than the shopping mall."

Ms. Liu revealed that in Gaoling, a small county town, people are already familiar with online shopping.

Several friends around her are experts in online shopping.

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< p > according to statistics, in 2012, there were over 30 million people in the county area of China who were shopping at a href= "http://www.91se91.com/news/index_c.asp" > Taobao < /a >, which cost 179 billion yuan, an increase of 87% over the previous year. On average, each person spent 5628 yuan on online shopping and 4700 yuan in one or two cities.

From the number of times, in 2012, the former purchased online 54 times per person per year, more than 39 times in a second tier city.

The reason for this is to focus on the purchase needs of many friends and relatives around the world.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Logistics < /a > why delivery is difficult to "enter village" < /strong > /p >

< p > in the face of the rapid development of online shopping in the county, logistics is clearly falling behind.

Mr. Chen, who lives in Qinghua town of Zhouzhi County, complained: "online shopping can only be used by postal logistics, rather slowly. Once bought a pair of shoes online, it was too inconvenient to wait a week before sending it." many netizens said that Taobao was not only entering the village, but also needed to send express to enter the village.

According to the staff of Yuantong express Shaanxi branch, at present, most of the logistics in Shaanxi county can be popularized to the county seat, including some towns near the county seat, which basically can not reach the door-to-door service.

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< p > Logistics and distribution can not keep up with the buyers. Sellers, who are also bothered by the fact, are also unable to say: "before seeing a bad commentary, saying that you are a town in Gaoling County, the express delivery to another town is gone, and you have to take a car to collect the express. The fare is more expensive than the express and the freight charges. Then we gave the store a bad comment. We are also very helpless!" < /p >. "/p".

"P" reporter interviewed most county towns without express reason, "express the Xi'an express of rhyme express company", "the county is too partial! And the residents live very scattered, from the last one to the next, sometimes it takes a long time.

Lu Yuan, so we can not make money. "

In addition, in the interview, some express companies adopted a direct refusal to rural and county users: "places are too partial, goods can not be delivered."

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< p > in the survey, it is found that the online shopping of county residents is generally worried about the logistics distribution problem.

Many netizens will ask the seller before shopping: "I want to shop online in the county seat, I do not know if I can deliver it." it is understood that the general county seat is still courier companies, if the county is very remote, there is no express company, you can also choose to send by mail, postal service can be sent to all towns and townships in the country, but it is difficult to meet the desire of the ordinary people to buy online alone.

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< p > < strong > market incentives to "last mile" < /strong > /p >

According to the Taobao P report, from the development of online shopping in the second tier cities and county areas, the backwardness of the existing Internet and logistics system has restrained and restrained the consumption of the county network to a certain extent.

Reporters interviewed that, at present, rente, Zhong Tong, Tantong, Shentong and other domestic express delivery companies in the county area, the scope of delivery is limited to urban areas, and some counties can not even deliver.

TCL official network business city logistics and distribution as an example: large goods in principle, the central city and County cities in the more developed areas can be distributed.

On the delivery time limit, the central city is usually served within 3-5 working days. The county town will normally be delivered within 5-8 working days, but some counties may not be able to deliver.

Compared with the central city, logistics has problems for the consumption areas such as counties, such as timeliness or accuracy.

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< p > facing the network consumption potential of the county area, logistics has become the primary short board for the future development of the electricity supplier.

Prior to this, Alibaba group leader Ma Yun "retired" after the first thing to do is to set up the "China intelligent logistics backbone network", determined to allow "any region in the country to achieve delivery within 24 hours must be".

In the era of county online shopping, logistics urgently needs to be broken through.

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< p > < strong > comment < /strong > < /p >

< p > online shopping has entered the county era. On the one hand, the private courier company is grieving: we set up high cost in the county seat, business is little, no money to make.

On the other hand, sellers and buyers complain that online shopping has been delayed by logistics.

From Jingdong, sun Shun and other enterprises have self built logistics and Suning renamed "Yun Shang", we can see that logistics has become the only way for enterprises to develop the last mile competition in the era of online shopping.

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< p > from the perspective of promoting consumption and expanding domestic demand, the potential of rural consumption market needs to be excavated.

With the demand for online shopping in the county, how to do a good job of "service"? The market is obvious. Finding the potential and profit point of county consumption is the key to express enterprises' initiative in the era of online shopping.

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