Gome Electricity Supplier "Lame" To Achieve The Performance Of Logistics, Not To Be Dissatisfied With Customers.

< p > we must say that there is a great relationship between the increase in 2013 and the Gome's pition line.

In the second half of 2012, in the face of the continued failure to enter the electricity supplier, Gome chose to return to its main business and implement the pformation of the ground store dominated by offline.

But even if people in the industry pour cold water on it, the focus of this strategy is "win today, lose tomorrow".

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< p > the choice of shareholders seems to prove this view.

"Even if Gome's performance is increasing in advance, it is still not optimistic," an electric supplier said. "With the intensification of the electricity supplier competition and the shift of the strategic focus of Gome, the gap between Gome online and other electricity providers is widening.

A self built logistics system is not sound enough, the electricity supplier company is like a cripple, how to win the competitors on the road of electricity supplier? "< /p >

< p > recently, reporters also found that there are indeed consumers complain about Gome online logistics poor, slow delivery and other issues.

Ironically, Gome online chairman Mou Guixian has threatened to "create the industry's leading experience in home appliances logistics".

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Compared with P, Suning, a traditional retailer, has announced the establishment of Suning logistics company recently. Hou Enlong, vice president of Suning cloud business and general manager of Beijing General District, has been ordered to return to headquarters and take charge of the logistics company.

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< p > in addition, occupy half of the electricity supplier market, < a href= "http://www.91se91.com/news/index_c.asp" > Jingdong mall < /a > also said that Tencent will be a shareholder.

At that time, the strong combination of Tencent and Jingdong will divide up a larger share of the electricity supplier market.

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Less than P, in this case, more energy has been pferred to Gome under the line. How will it take the road of its electricity supplier? < /p >

"P > for many questions, the reporter called the relevant departments of Gome, the other side said," since the new year, the overall order volume of Gome online has been increasing, resulting in the slow distribution of parts of the region, which is deeply apologetic. "

In terms of self built logistics, with the continuous growth of orders, the company will continue to increase construction efforts, but the specific progress depends on single volume development and service demand.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > delivery < /a > slow cited customer complaints expose Gome logistics short board < /strong > /p >

< p > January 20th, Gome issued a notice of performance increase, saying that the Gome listed companies had significantly increased profitability in the year 2013 as a whole, and a number of indicators showed a continuous upward trend: some of the listed companies could increase their sales revenue over 12% over the same period last year, and the consolidated gross profit margin was expected to exceed 18%, compared with the same period last year, the group's operating expenses have also been effectively controlled.

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Less than P, surprisingly, the good news of the increase in performance failed to bring much improvement to Gome's stock market.

Based on the data of Hong Kong stock, the reporter found that on the 21 day, Gome shares opened 1.360 yuan (HK $, the same below), up 6.25% from the previous day.

The closing price of that day was 1.340 yuan, which was only 6.35% higher than the previous day.

In the next few days, Gome shares continued to fall.

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< p > not only do investors not buy it, but also in their electricity supplier, because of slow delivery of logistics, it also leads to customer dissatisfaction.

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< p > recently, a Mr. Li (a pseudonym) of Tianjin was shopping online in Gome. Logistics showed that Mr. Lee's products were sent from Beijing to Tianjin in February 9th, but as of February 13th, there was still no news.

Mr. Li asked the customer service representatives several times that he would have to wait 1 to 2 days for Mr. Li.

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Less than P, February 14th, Mr. Li, who had been waiting for delivery, did not receive the purchase.

Mr. Li can not help questioning the logistics level of Gome online: "where is the express? Is Gome logistics out of control, has the package been lost?" < /p >

< p > ironically, Mou Guixian, Gome's online chairman, issued an email to Gome's employees in January last year, emphasizing that we must resolutely strengthen the service strength and demand that "consumers who make the order before the Spring Festival will be able to receive goods on time and on a safe basis on the eve of new year's Eve, and that the commodities will be successfully installed" and set up the goal of building a leading industry's logistics experience for home appliances.

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< p >, what is the current distribution mode of Gome online? For this, Gome online responded that the current logistics distribution system mainly relies on Group logistics, self built logistics and cooperation with the third party logistics company.

In the distribution process, according to the specific circumstances such as commodity type, location, consumer demand and so on, the distribution mode is decided. For example, the main business relies mainly on Group logistics, localization, distribution and installation; 3C digital and other small commodities and self holding department stores are self built logistics distribution by Gome, while other commodities and goods in the open platform mainly rely on the third party logistics.

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< p > Gome online also told reporters that the self built logistics distribution area has covered the major cities of North, upper, broad and deep.

However, reporters in Gome online official website "small goods delivery schedule inquiry" column found that only Beijing and Tianjin carriers belong to Gome self built logistics, and other areas are shipped by many express companies.

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< p > industry insiders said: "logistics is a key factor in the competition of the electricity supplier industry. The goods are good and the service is more thorough. If the last mile of logistics is not done well, the efforts will be greatly reduced in the early stage, while the entrusted third party can not effectively supervise the logistics and improve the quality of management.

At the same time, some storage and distribution methods may not meet the requirements of enterprises.

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< p > China Internet Network Information Center has conducted a survey. The results show that the proportion of users' reflection of < a href= "http://www.91se91.com/news/index_c.asp" > online shopping > /a > has been increasing year by year.

The problem of not punctual delivery, high cost of operation and loss of product quality has greatly reduced consumers' sense of trust and safety, and has become a fatal injury to online shopping.

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< p > < strong > backward Jingdong and Suning Gome electricity supplier self built logistics lack of strength? < /strong > < /p >

< p > in fact, logistics is not a fault of Gome.

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< p > as early as January 2013, it was rumoured that Gome had launched cooperation with the all peak express company. Gome will acquire 30% of the whole peak express.

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< p >, but it soon came out that the Fengfeng Express Group has won 200 million yuan investment in three investment institutions: Li Ding investment, Peng Kang investment and Han investment Phoenix investment.

This also means that Gome's stake in the whole peak has collapsed.

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< p > there are people in the electricity supplier industry: in the current electricity supplier enterprises, there are three ways to solve the "last mile" distribution: self built logistics system, third party logistics and strategic cooperation with logistics companies.

Among them, cooperation with logistics companies is undoubtedly more cost saving, but there are also problems such as difficult regulation and interest sharing.

As for the self built logistics system, the cost is enormous.

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< p > however, the scale of self built logistics system will bring greater returns to the electricity supplier.

"Once the logistics system is mature, it can save costs, improve efficiency and the quality of e-commerce services, and profit is a matter of time". The electricity suppliers said optimistically, "with the development of e-commerce enterprises and the increase in orders, the demand for self built logistics will become more urgent."

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< p > recently, in response to the reporter, Gome online also mentioned that "after the new year, the overall order volume is increasing, resulting in the slow distribution of parts of the region".

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< p >, then will Gome increase the investment in self built logistics? The answer given by Gome online is that "with regard to self built logistics, with the continuous growth of the order volume, Gome online will continue to increase construction efforts, and the specific progress depends on the single volume development and service needs".

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< p > money is not everything, but without money, it is absolutely impossible.

However, in November 20, 2013, Gome's first three quarter performance briefing, Wang Junzhou, President of Gome, said that Gome would not invest more in e-commerce business. "The group's task for Gome online this year is to narrow the deficit."

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< p > it seems that Gome's self built logistics construction is still full of uncertainty.

"In the second half of 2012, in the face of the continuing failure to enter the electric business, Gome began to shift more of the strategic focus to the line.

As a result, e-commerce business may be conservative, the investment in this area is bound to be greatly restricted, the logistics construction of Gome online may be weak, "the above business people are worried."

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< p > no matter what Gome wants to do in logistics, but compared with other electric providers, Gome's self built logistics pace has obviously been far behind.

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Less than P, Jingdong has started its own warehousing and logistics system since 2009.

Jingdong reported that in 2012, Jingdong's investment in logistics reached 3 billion 600 million yuan, of which a considerable part of the funds were invested in the construction of logistics informatization.

Serving on that day is also the killer of Jingdong.

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< p > last May, Alibaba joined Yintai group, Fosun Group, Fuchun group, Shun Feng, Shen Tong, Tantong, Tong Tong, rhyda to set up logistics company "rookie network".

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Based on the layout of warehousing and logistics in the 6 core cities in 2012, P opened 2013 new core warehouses and landed self built distribution teams in 2013.

In January this year, the XXX National Express license was granted.

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Suning, a traditional retail giant, has already started to catch up with P in logistics construction.

On February 18th, Suning announced the establishment of an independent logistics company at the recent spring deployment meeting.

By 2015, Suning will realize the national layout of 60 logistics bases and 12 automated warehouses.

In the respect of the express licence, Suning has obtained the National Express license and more than 150 domestic express delivery licences, and has also obtained the international express business license.

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< p > in the fiercely competitive business area, others' good news may be their bad news.

Recently, there are rumors that Tencent will invest in Jingdong.

In February 20th, according to the Beijing businessmen's report, the reporter learned from the insiders of Tencent's electric fast and easy network that Yi soon network had already acquiesced in Tencent's investment in Jingdong, and even began to discuss the placement of personnel after the merger, with a time limit of one month.

This means that Tencent's investment in Jingdong will be confirmed within a month.

At that time, the strong combination of Tencent and Jingdong will divide up a larger share of the electricity supplier market.

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"P", against Gome, under the strategy of downsizing the electricity supplier under its pition line, the future of Gome online seems to be even more uncertain.

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