Wechat'S Marketing Is Very Hot And Its Future Prospects Are Worrying.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > WeChat marketing < /a >, there are four obvious congenital defects compared with the traditional e-commerce marketing. Compared with similar software, there is a homogeneity and an alternative problem.

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< p > the first defect is < a href= "http://www.91se91.com/news/index_c.asp" > service area < /a > narrow.

Only strong customers will pay attention to and accept the push of service number or subscription number. But in fact, our clothing, food and housing will rarely focus on which brand. This strong relationship will be very limited, which is not conducive to large-scale promotion of small and medium brands, which is not necessarily a widespread concern.

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< p > the second defect is < a href= "http://www.91se91.com/news/index_c.asp" > price advantage < /a > small.

Through the WeChat marketing platform, it is not always possible to get the best price item. When it is not for promotion, most of the products are official prices. At this time, mobile phones are more expensive than buying from other platforms such as Taobao, and the air tickets are more expensive than the platform from where to buy them. The price has no advantage and can only attract customers who are not fond of brains or money, so the sales volume is limited in most cases.

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The third defect of < p > is that the amount of pmission is limited.

If a friend pushes too much marketing information through a friend's circle, we will block it, because it is not a strong concern for the content, so it is no different from promoting sales, and disturbing our normal life will lead to disgust.

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The fourth defect of < p > is inconvenient application.

Concerned about a business to add a service number or subscription number, which is similar to the formation of the phone in the cell phone, it can be understood that the installation of multiple APP in WeChat, concerned about the need to add a APP, not convenient. This point to point relationship is not as convenient and comprehensive as the traditional electricity supplier's major platforms can browse, search and contrast similar products at the same time.

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< p > homogenization is a lot of similar software. There are several kinds of social software based on chat, such as WeChat, including Ali's dealings, foreign businessmen even me, etc., let alone WeChat itself. Many places draw on the mobile terminals of Facebook, but different users just use QQ resources. What's the future?

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< p > substitutability is that WeChat's three party platform can be replaced by other modes of operation.

In the service number, it needs only pop-up a sentence to introduce the manufacturer itself, and gives the address of Taobao or Tmall store. Its users will be pferred to Taobao to purchase, which can save the cost of electricity supplier operation for enterprises.

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< p >, therefore, it is unrealistic to rely on WeChat to open up a new share of the electricity supplier's marketing share or to take a large amount of money from the traditional electricity supplier.

People who really understand are playing WeChat marketing investors, who want to be WeChat marketing bosses.

Those who do not understand are playing themselves, burning money or burning time and energy.

With the prevalence of impetuous winds from the media, the brakes are coming.

I can't control your actions in WeChat marketing, but I can tell you that WeChat marketing has no big and beautiful future.

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